---
title: "Bone Broth for Dogs — £226K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/bone-broth-for-dogs"
last_updated: "2026-07-31T11:25:56.358Z"
locale: en
meta:
description: "Niche score 61/100 · £226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £226K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bone Broth for Dogs — £226K/yr Amazon UK Niche (2026) - Flapen"
---
# **bone broth for dogs**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 48Conversion 79Competition 55Returns 100Price range 27Avg price 35Brand share 53Review moat 91Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****189.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£226K**
£226K/yr · 274K searches
**Avg price**
**Okay****£10.19**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.31–£18.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, bone broth for dogs is a £226K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth for dogs market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£204K–£255K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**21%**
- Pooch & Mutt21% - The Honest Dog Co18% - True Dog16% - Years11% - Pets Purest6% - Fuzzl6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
9K7KHoliday '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/bone-broth-for-dogs/trend)
## **Top bone broth for dogs search terms**
- **bone broth for dogs**122K/yr+13.1%7.5% conv. - **dog bone broth**45K/yr+38.3%6.7% conv. - **dog broth**19K/yr+31.3%6.8% conv. - **bone broth powder for dogs**16K/yr+3.5%7.6% conv. - **chicken broth for dogs**11K/yr+18.1%8.1% conv. - **dog bone broth powder**10K/yr+11.4%7.6% conv. - **beef bone broth for dogs**12K/yr+0.2%8.4% conv. - **chicken bone broth for dogs**8K/yr+40.8%11.0% conv. - **beef broth for dogs**7K/yr+35.8%8.4% conv. - **broth for dogs**7K/yr+7.4%6.2% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/bone-broth-for-dogs/search-terms)
## **Top bone broth for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£9K8%£18K12%£27K16%£36K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pooch & Mutt - Health & Digestion Beef Bone Broth for Dogs 375ml**Pooch & Mutt**£5.87**3.9★74 rev](https://www.amazon.co.uk/dp/B00906GFTA) [2**True Dog Beef Bone Broth Powder 100% Pure Broth Protein Powder for Cats & Dogs | Joint Digestion & Gut support | Makes 2ltrs | High in Type II Collagen | 20 Servings 60g**True Dog**£8.92**4.2★274 rev](https://www.amazon.co.uk/dp/B0CN3PPHGT) [3**Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein**The Honest Dog Co**£15.48**4.3★453 rev](https://www.amazon.co.uk/dp/B0D8W8CBXB) [4**Honest Dog Co. Beef Bone Broth for Dogs & Cats Collagen & Protein Topper**The Honest Dog Co**£15.52**4.3★453 rev](https://www.amazon.co.uk/dp/B0F2GDX28T) [5**Pooch & Mutt - Calm & Relaxed Chicken Bone Broth for Dogs 375ml**Pooch & Mutt**£5.51**4.1★71 rev](https://www.amazon.co.uk/dp/B00906GGGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CliniPaw Beef Bone Broth Powder for Dogs 180g 100% Grass-Fed High Collagen and Protein | Supports Joints Digestion Immunity and Healthy Skin & Coat | Tasty Meal Enhancer Easy Gravy | 51 Servings**CliniPaw**£11.09**39 rev1mo ago](https://www.amazon.co.uk/dp/B0FR2BGWXX) [**Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.22**115 rev11mo ago](https://www.amazon.co.uk/dp/B0FNPJVCCM) [**Fuzzl Broth Co. Beef Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Chondroitin - Natural Grain-Free Dog Food Topper & Hydrator - Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.21**91 rev11mo ago](https://www.amazon.co.uk/dp/B0FNQHKMB2) [**OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz**OKKÖBI**£10.28**158 rev11mo ago](https://www.amazon.co.uk/dp/B0FLRVT5TY) [**Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch**Encore**£8.14**84 rev1y ago](https://www.amazon.co.uk/dp/B0F8JLHJMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Encore 100% Natural Chicken Bone Broth Dry Food Topper for Dogs Grain Free with Collagen to Support Healthy Joints & Skin 6 x 200g Spout Pouch**Encore**£8.14**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0F8JLHJMW) [**YEARS Bone Broth for Dogs - Probiotic Dog Gravy Variety 3 x 100ml**Years**£12.47**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0DQDTB6X5) [**OKKÖBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz**OKKÖBI**£10.28**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0FLRVT5TY) [**Honest Dog Co. Chicken Bone Broth for Dogs & Cats Collagen & Protein**The Honest Dog Co**£15.48**4.3★**▲ 32%**](https://www.amazon.co.uk/dp/B0D8W8CBXB) [**Fuzzl Broth Co. Chicken Bone Broth for Dogs 100g Rich in Collagen Glucosamine & Nutrients - Natural Grain-Free Dog Food Topper & Hydrator Supports Joint Gut & Immune Health Dog Gravy**Fuzzl**£8.22**4.1★**▲ 21%**](https://www.amazon.co.uk/dp/B0FNPJVCCM)
**~~View all trending →~~**
## **What buyers say about bone broth for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**34%
*“Cats love it”*
**Quality-Overall**12%
*“this has good reviews”*
**Value For Money**9%
*“Great Value”*
**Taste-Overall**8%
*“She loves the taste”*
**Ease Of Use**6%
*“Easy to use”*
**Smell**4%
*“And had a strong smell compared to others Ive bought”*
**Soothing/Teething**4%
*“Great For Dogs Teeth”*
**Moist/Dry**3%
*“Its very good for hydration”*
**Flavor**3%
*“He loves the flavour”*
**Ingredients-Overall**2%
*“Its got simple ingredients”*
### **What buyers complain about **
**Value For Money**29%
*“Price wise it seems expensive”*
**Smell**24%
*“Awful smell”*
**Taste-Overall**6%
*“Mustnt taste very good to dogs”*
**Size-Overall**3%
*“The tub is pretty big”*
**Advertised Vs Actual Product**3%
*“Very misleading advertising”*
**Quality-Overall**3%
*“it just looked like cheap oil”*
**Strength**3%
*“Was a bit too strong for my wee doggo”*
**Functionality-Overall**2%
*“Unfortunately didnt help”*
**Indigestion**1%
*“Thos made my non fussy eats everything dog very sick”*
**Ingredients-Overall**1%
*“Its a strange pinkish powder that does not dissolve properly at all”*
## **Common questions**
- **Is bone broth for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £226K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bone broth for dogs niche?**
- 14 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in bone broth for dogs?**
- Top complaints mined from reviews: Value For Money, Smell, Taste-Overall. The return rate is 0.0%.
- **When does demand for bone broth for dogs peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bone broth for dogs niche?**
- Listings span £4.31–£18.87; the average listing price is £10.19 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.
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