---
title: "Products — bone broth for cats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/bone-broth-for-cats/products"
last_updated: "2026-07-31T13:51:04.925Z"
locale: en
meta:
  description: "Niche score 54/100 · £98K/yr market · 106K searches/yr · £10.42 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £98K/yr market · 106K searches/yr · £10.42 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — bone broth for cats - Flapen"
---

# **bone broth for cats**

**Worth a look**

Shows low returns (0.0%), but a small market ($98K/yr) keeps it on the watch list.

Market size 25Growth 70Conversion 83Competition 30Returns 100Price range 32Avg price 37Brand share 31Review moat 88Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****249.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+51.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.42**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£0.85–£21.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Bad****£98K**

£98K/yr · 106K searches