---
title: "Bone Broth for Cats — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/bone-broth-for-cats"
last_updated: "2026-07-31T11:23:24.055Z"
locale: en
meta:
description: "Niche score 54/100 · £98K/yr market · 106K searches/yr · £10.42 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £98K/yr market · 106K searches/yr · £10.42 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bone Broth for Cats — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **bone broth for cats**
**Worth a look**
Shows low returns (0.0%), but a small market ($98K/yr) keeps it on the watch list.
Market size 25Growth 70Conversion 83Competition 30Returns 100Price range 32Avg price 37Brand share 31Review moat 88Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****249.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+51.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.42**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£0.85–£21.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£98K**
£98K/yr · 106K searches
According to Flapen's Amazon United Kingdom niche tracking, bone broth for cats is a £98K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bone broth for cats market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£83K–£104K**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#50**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**8%**
- Applaws37% - INABA16% - Pets Purest16% - KARNLEA11% - Honest + Good5% - Encore5% - Open — no brand owns it (4 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 22 weeks — +51.8% search growth over the last 90 days.
4K3KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/bone-broth-for-cats/trend)
## **Top bone broth for cats search terms**
- **cat broth**21K/yr+47.8%6.9% conv. - **bone broth for cats**19K/yr+93.5%6.7% conv. - **cat gravy only**11K/yr+27.4%1.9% conv. - **cat gravy**11K/yr-11.8%1.3% conv. - **applaws broth**6K/yr+77.9%9.7% conv. - **ciao cat food**7K/yr+85.8%7.4% conv. - **cat bone broth**6K/yr+83.1%6.8% conv. - **broth for cats**7K/yr+38.9%5.4% conv. - **chicken broth for cats**6K/yr+71.6%6.2% conv. - **bone broth powder for cats**4K/yr+116.6%3.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/bone-broth-for-cats/search-terms)
## **Top bone broth for cats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applaws Natural Fish Bone Broth Selection for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 4x85g Spout Pouch**Applaws**£3.83**4.5★107 rev](https://www.amazon.co.uk/dp/B0FN4CRR2B) [2**Pets Purest Bone Broth for Dogs & Cats 250g Chicken Bone Broth Powder for Dogs & Cats. Supports Joints Digestion Immunity & Healthy Skin and Coat**Pets Purest**£12.15**4.1★155 rev](https://www.amazon.co.uk/dp/B0DXQH9ZWY) [3**Applaws Natural Fish Bone Broth with Tuna for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 12x85g Spout Pouch**Applaws**£11.34**4.6★42 rev](https://www.amazon.co.uk/dp/B0FN48Y4TD) [4**Karnlea Chicken Bone Broth for Dogs & Cats - Free Range | 100% Real & Natural Liquid Bone Broth for Pets | High in Collagen & Protein for Healthy Joints Gut Digestion Skin & Sickness Recovery**KARNLEA**£9.10**4.0★355 rev](https://www.amazon.co.uk/dp/B0BL3QP997) [5**Honest + Good Pet Chicken Bone Broth & Pre-Biotic - 250g 50 Servings**Honest + Good**£18.87**4.4★529 rev](https://www.amazon.co.uk/dp/B09S4XFYVK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Encore Natural Bone Broth Chicken for Cats 8x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch**Encore**£9.02**23 rev2mo ago](https://www.amazon.co.uk/dp/B0H2LY2RRP) [**Encore Natural Bone Broth Mixed Selection for Cats 4x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch**Encore**£4.59**36 rev3mo ago](https://www.amazon.co.uk/dp/B0GXWTM2SH) [**Purina ONE Hydralife cat hydration drink | for adult cats | flavoured with chicken | 6 x 50g pack of 8**PURINA ONE**£20.88**42 rev4mo ago](https://www.amazon.co.uk/dp/B0GQZ5S95B) [**Ciao Broth by INABA Wet Cat Food - Chicken & Seafood Variety Pack (400g total) / Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food**INABA**£9.01**85 rev9mo ago](https://www.amazon.co.uk/dp/B0FS28FQDW) [**Ciao Broth by INABA Wet Cat Food - Chicken & Seafood Variety Pack (960g total) / Delicious & Healthy Snack Food Topper Side Dish Complement Natural Grain Free Wet Cat Food**INABA**£21.63**50 rev9mo ago](https://www.amazon.co.uk/dp/B0FS26NFGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Purina ONE Hydralife cat hydration drink | for adult cats | flavoured with chicken | 6 x 50g pack of 8**PURINA ONE**£20.88**4.3★**▲ 145%**](https://www.amazon.co.uk/dp/B0GQZ5S95B) [**Encore Natural Bone Broth Mixed Selection for Cats 4x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch**Encore**£4.59**4.0★**▲ 144%**](https://www.amazon.co.uk/dp/B0GXWTM2SH) [**Encore Natural Bone Broth Chicken for Cats 8x85g Cat Soup Supports Joints Digestion and Hydration High in Collagen Chicken and Tuna in Spout Pouch**Encore**£9.02**4.2★**▲ 143%**](https://www.amazon.co.uk/dp/B0H2LY2RRP) [**Applaws Natural Fish Bone Broth with Tuna for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 12x85g Spout Pouch**Applaws**£11.34**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0FN48Y4TD) [**Applaws Natural Fish Bone Broth Selection for Cats Wet Cat Food Soup Supports Joints Digestion and Hydration High in Collagen 4x85g Spout Pouch**Applaws**£3.83**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0FN4CRR2B)
**~~View all trending →~~**
## **What buyers say about bone broth for cats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**28%
*“Cats love it”*
**Quality-Overall**11%
*“Excellent product”*
**Taste-Overall**7%
*“Great taste”*
**Smell**6%
*“it doesn't smell overly strongly”*
**Value For Money**6%
*“Good price”*
**Moist/Dry**6%
*“Keep them Hydrated”*
**Flavor**5%
*“Taste wise my cat loves the flavour”*
**Ease Of Use**4%
*“Its easy to use”*
**Ingredients-Overall**4%
*“all the ingredients here are natural”*
**Ease Of Cleaning**2%
*“you will have a clean dish”*
### **What buyers complain about **
**Smell**24%
*“only a slight smell”*
**Value For Money**17%
*“It is a little pricey”*
**Taste-Overall**4%
*“Obviously different cats have different tastes”*
**Ease Of Use**4%
*“its not that easy to use”*
**Thickness**3%
*“The broth itself is a thin”*
**Flavor**3%
*“Cat didn't like all flavours”*
**Quality-Overall**2%
*“it just looked like cheap oil”*
**Advertised Vs Actual Product**2%
*“Very misleading advertising”*
**Natural Resource Wastage**2%
*“waste of resources”*
**Ease Of Chewing/Swallowing**1%
*“we suspect purely because he can't chew his food”*
## **Common questions**
- **Is bone broth for cats profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +51.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the bone broth for cats niche?**
- 10 brands and 54 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in bone broth for cats?**
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the bone broth for cats niche?**
- Listings span £0.85–£21.63; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.
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