---
title: "Bird Cage — £370K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/bird-cage"
last_updated: "2026-07-31T09:29:48.381Z"
locale: en
meta:
description: "Niche score 59/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £370K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bird Cage — £370K/yr Amazon UK Niche (2026) - Flapen"
---
# **bird cage**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 36Conversion 12Competition 92Returns 95Price range 27Avg price 94Brand share 41Review moat 85Quality gap 68
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£47.04**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Review moat**
**Great****295.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£370K**
£370K/yr · 846K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£6.06–£317.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, bird cage is a £370K/yr Amazon United Kingdom market (846K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bird cage market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£282K–£376K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**23%**
Top 20: 53%
**Open market**
**18%**
- Yaheetech41% - PawHut25% - Panana9% - HYGRAD BUILT TO SURVIVE3% - KCT2% - LIFERUN2% - Open — no brand owns it (21 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
18K13K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/bird-cage/trend)
## **Top bird cage search terms**
- **bird cage**262K/yr+0.2%0.6% conv. - **budgie cage**125K/yr+12.8%0.6% conv. - **parrot cage**115K/yr+9.4%0.6% conv. - **bird cages for budgie**34K/yr+128.0%0.8% conv. - **bird cages**43K/yr+12.1%0.4% conv. - **large bird cage**45K/yr+11.1%0.4% conv. - **cockatiel cage**25K/yr+27.4%0.6% conv. - **small bird cage**21K/yr+45.7%1.3% conv. - **large parrot cage**23K/yr+0.3%0.6% conv. - **birdcages**19K/yr+13.0%0.1% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/bird-cage/search-terms)
## **Top bird cage products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£7K4%£15K6%£22K8%£30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yaheetech Budgie Cage 62 x 43 x 136 cm with Detachable Rolling Stand Black**Yaheetech**£64.76**4.6★721 rev](https://www.amazon.co.uk/dp/B07L6Y9XD9) [2**PawHut Bird Cage with Perches for Small Bird 46.5 x 36 x 59cm Black**PawHut**£25.62**4.2★208 rev](https://www.amazon.co.uk/dp/B0DQZFWZMZ) [3**Yaheetech Parrot Cage 65.5 x 65.5 x 156 cm with Play Top Black**Yaheetech**£74.58**4.6★290 rev](https://www.amazon.co.uk/dp/B089GY9TF3) [4**Yaheetech Budgie Cage 45.5 x 45.5 x 79 cm with Slide-Out Tray Black**Yaheetech**£30.78**4.5★120 rev](https://www.amazon.co.uk/dp/B0DXPY8R66) [5**Yaheetech Open Top Parrot Cage 60.5 x 56 x 160 cm with Rolling Stand Black**Yaheetech**£100.66**4.5★528 rev](https://www.amazon.co.uk/dp/B07TSNF1NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PawHut Detachable Bird Cage on Wheels for Budgies Storage Shelf White**PawHut**£51.93**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H143SPVY) [**Yaheetech Parrot Cage 65.5 x 65.5 x 156 cm with Play Top Black**Yaheetech**£74.58**290 rev4mo ago](https://www.amazon.co.uk/dp/B089GY9TF3) [**LIFERUN 132cm Large Bird Cage with 360 Braked Wheels White**LIFERUN**£59.34**161 rev7mo ago](https://www.amazon.co.uk/dp/B0FZRXSBL6) [**Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (White)**Panana**£50.59**63 rev1y ago](https://www.amazon.co.uk/dp/B0FDKXMPVB) [**Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (Black)**Panana**£47.19**63 rev1y ago](https://www.amazon.co.uk/dp/B0FDKVYTGH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PawHut Detachable Bird Cage on Wheels for Budgies Storage Shelf White**PawHut**£51.93**5.0★**▲ 382%**](https://www.amazon.co.uk/dp/B0H143SPVY) [**LIFERUN 132cm Large Bird Cage with 360 Braked Wheels White**LIFERUN**£59.34**4.5★**▲ 163%**](https://www.amazon.co.uk/dp/B0FZRXSBL6) [**PawHut Large Bird Cage with Rolling Stand for Finch Canaries Dark Grey**PawHut**£61.92**4.6★**▲ 65%**](https://www.amazon.co.uk/dp/B0BP1JFVKX) [**Panana 136cm Large Bird Cage Parrot Cages Wide Flight Metal Animal Cage for Cockatiel Lovebird Budgie Parakeet Durable Frame With Perch Stand and Wheels (Black)**Panana**£47.19**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0FDKVYTGH) [**Large Metal Bird Cage for Budgie Parakeet Canary Cockatiel Finch or Lovebird by Crystals (Black)**Denny Shop**£22.84**4.5★**▲ 49%**](https://www.amazon.co.uk/dp/B07XSHMCFG)
**~~View all trending →~~**
## **What buyers say about bird cage**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent Value”*
**Quality-Overall**17%
*“found quality is consistent”*
**Size-Overall**12%
*“Good size”*
**Strength**9%
*“Easy to put together strong”*
**Assembly/Installation**6%
*“Its easy to put together”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Pet Friendly**4%
*“My budgies love it”*
**Ease Of Use**2%
*“easy to carry”*
**Ease Of Cleaning**2%
*“easy to clean”*
**Design-Overall**2%
*“Neat design”*
### **What buyers complain about **
**Size-Overall**22%
*“Really not fit for purpose”*
**Assembly/Installation**13%
*“A bit fiddly to assemble”*
**Strength**11%
*“Too flimsy for that”*
**Value For Money**7%
*“Waste of money”*
**Instructions/User Manual/Troubleshooting**6%
*“I'm not good with instructions”*
**Durability**4%
*“this cage fell apart”*
**Quality-Overall**4%
*“Not a good quality”*
**Ease Of Cleaning**2%
*“not thought out how you clean it out as the doors are awful just slide up you would need very long arms to reach perches and very poor and thin metal and arrived all metal bent”*
**Ease Of Use**2%
*“Kinda tedious to build it”*
**Rusts/Corrodes**2%
*“Sellers responded by saying rust happens overtime”*
### **Top return reasons **
**Size-Overall**51%
**Defective Material/Parts**11%
**Strength**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Escape Proof**3%
**Assembly/Installation**3%
**Durability**2%
**Shape/Style**2%
**Color**1%
## **Common questions**
- **Is bird cage profitable to sell on Amazon United Kingdom?**
- The niche generates £370K/yr across 86 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the bird cage niche?**
- 27 brands and 35 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in bird cage?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Strength. The return rate is 1.0%.
- **When does demand for bird cage peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the bird cage niche?**
- Listings span £6.06–£317.63; the average listing price is £47.04 (sweet spot $15–$100). The average incumbent carries 296 reviews — the moat a new listing must climb.
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