---
title: "Search terms — antiseptic for cats - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/antiseptic-for-cats/search-terms"
last_updated: "2026-07-31T10:59:13.519Z"
locale: en
meta:
  description: "Niche score 51/100 · £61K/yr market · 44K searches/yr · £9.68 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £61K/yr market · 44K searches/yr · £9.68 avg price. A small market ($61K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — antiseptic for cats - Flapen"
---

# **antiseptic for cats**

**Worth a look**

Shows low returns (0.1%), but a small market ($61K/yr) keeps it on the watch list.

Market size 15Growth 55Conversion 96Competition 33Returns 99Price range 46Avg price 31Brand share 37Review moat 37Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+27.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£4.26–£24.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,811.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.68**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£61K**

£61K/yr · 44K searches