---
title: "Trend — anti scratch furniture protector - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/anti-scratch-furniture-protector/trend"
last_updated: "2026-07-31T17:21:16.510Z"
locale: en
meta:
  description: "Niche score 56/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anti scratch furniture protector - Flapen"
---

# **anti scratch furniture protector**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 17Conversion 60Competition 70Returns 96Price range 48Avg price 47Brand share 75Review moat 71Quality gap 80

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****663.06**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£4.93–£24.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.60**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£108K**

£108K/yr · 177K searches

**Growth**

**Bad****-15.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")