---
title: "Alfalfa Hay — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/alfalfa-hay"
last_updated: "2026-07-31T11:26:28.502Z"
locale: en
meta:
description: "Niche score 48/100 · £67K/yr market · 43K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £67K/yr market · 43K searches/yr · £13.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alfalfa Hay — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **alfalfa hay**
**Skip it**
A small market ($67K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 29Conversion 93Competition 31Returns 100Price range 54Avg price 63Brand share 19Review moat 60Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.56**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,103.78**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.95–£27.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£67K**
£67K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, alfalfa hay is a £67K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alfalfa hay market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**4%**
- Oxbow60% - HayDay16% - SMALL PET SELECT8% - ALFLORA5% - Rosewood4% - Kaytee3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — +3.4% search growth over the last 90 days.
1K600Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/alfalfa-hay/trend)
## **Top alfalfa hay search terms**
- **alfalfa hay**25K/yr+15.8%11.6% conv. - **alfalfa hay for rabbits**9K/yr-20.6%9.9% conv. - **oxbow hay**5K/yr+21.2%9.1% conv. - **orchard hay**4K/yr-31.1%8.8% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/alfalfa-hay/search-terms)
## **Top alfalfa hay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oxbow Animal Health Alfalfa Hay - 425g**Oxbow**£5.95**4.3★1,354 rev](https://www.amazon.co.uk/dp/B016KVAO3K) [2**HayDay Coarse and Crunchy Alfalfa Hay (1kg)**HayDay**£7.38**3.5★37 rev](https://www.amazon.co.uk/dp/B0FTFZS367) [3**Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg**Oxbow**£14.99**4.5★501 rev](https://www.amazon.co.uk/dp/B0B79QNHZ2) [4**Oxbow Animal Health Orchard Grass Hay 1.13kg**Oxbow**£12.43**4.5★4,713 rev](https://www.amazon.co.uk/dp/B000WFKP80) [5**Oxbow Animal Health Orchard Grass - 425g**Oxbow**£6.71**4.2★445 rev](https://www.amazon.co.uk/dp/B014W8KSMA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets**The Hay Shed**£21.18**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G1N3FDLP) [**HayDay Coarse and Crunchy Alfalfa Hay (1kg)**HayDay**£7.38**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FTFZS367) [**HayDay Coarse and Crunchy Alfalfa Hay (1kg x 4 packs)**HayDay**£20.35**37 rev10mo ago](https://www.amazon.co.uk/dp/B0FTFZHGSZ) [**Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg**Oxbow**£14.99**501 rev3y ago](https://www.amazon.co.uk/dp/B0B79QNHZ2) [**Alflora Organic 1KG Premium Alfalfa Meadow Hay Original - 100% Natural - 16% Protein Fibre and Nutrient Rich Everyday Use Hay or Chaff - For Rabbits Gerbils Hamsters Guinea Pigs**ALFLORA**£8.98**17 rev3y ago](https://www.amazon.co.uk/dp/B0C1H6FZKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Hay Shed Alfalfa Hay for Rabbits Guinea Pigs Chinchillas Long Stem Feeding Grass Barn Dried Dust Free High Fibre Natural Green Stem Feeding Hay for Growing Nursing or Pregnant Small Pets**The Hay Shed**£21.18**5.0★**▲ 83%**](https://www.amazon.co.uk/dp/B0G1N3FDLP) [**Oxbow Animal Health Alfalfa Hay - 425g**Oxbow**£5.95**4.3★**▲ 29%**](https://www.amazon.co.uk/dp/B016KVAO3K) [**Oxbow Animal Health Western Timothy Hay- 425g**Oxbow**£7.17**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B016KVAHM8) [**Oxbow Animal Health Fieno Alfalfa 1130 g 1.1kg**Oxbow**£14.99**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0B79QNHZ2) [**2 x Alflora Organic 1kg Premium Alfalfa Meadow Hay Original-100% Natural-16% Protein Fibre and Nutrient RichEveryday Hay For Rabbits Gerbils Hamsters Guinea Pigs (2 pack count of 2 Unflavoured)**ALFLORA**£13.25**4.1★**— 6%**](https://www.amazon.co.uk/dp/B0DC5CMR32)
**~~View all trending →~~**
## **What buyers say about alfalfa hay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Lovely quality hay,nice and green to”*
**Pet Friendly**17%
*“Our very fussy rabbit loves this hay”*
**Smell**14%
*“Fresh green and smells nice”*
**Freshness**7%
*“It's always nice and fresh”*
**Value For Money**6%
*“Great price and my chinchilla loves it”*
**Soothing/Teething**6%
*“Great for fussy eaters”*
**Strength**3%
*“it so strong much stronger than the grass”*
**Allergies**3%
*“Great for allergy sufferers too”*
**Color**2%
*“Good quality and very green”*
**Size-Overall**1%
*“The size is reasonable”*
### **What buyers complain about **
**Quality-Overall**30%
*“Bad quality”*
**Size-Overall**11%
*“It's bigger than it looks”*
**Value For Money**10%
*“waste of money”*
**Smell**8%
*“My animals didn't like the smell of it”*
**Advertised Vs Actual Product**6%
*“But unfortunately, just as described in other negative reviews, the pack is mostly dust and barely any actual hay straws”*
**Contamination**6%
*“Be cautious”*
**Moist/Dry**6%
*“This offering was dried out”*
**Sharpness**5%
*“its quite sharp though unfortunately”*
**Stale/Rotten/Spoiled**3%
*“Rubbish”*
**Thickness**2%
*“thick which is a downside”*
## **Common questions**
- **Is alfalfa hay profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the alfalfa hay niche?**
- 8 brands and 30 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in alfalfa hay?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the alfalfa hay niche?**
- Listings span £3.95–£27.81; the average listing price is £13.56 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.
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