---
title: "Reviews — adaptil refill for dogs - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/adaptil-refill-for-dogs/reviews"
last_updated: "2026-07-31T17:14:54.947Z"
locale: en
meta:
  description: "Niche score 43/100 · £80K/yr market · 20K searches/yr · £20.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · £80K/yr market · 20K searches/yr · £20.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — adaptil refill for dogs - Flapen"
---

# **adaptil refill for dogs**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 20Growth 13Conversion 99Competition 0Returns 100Price range 89Avg price 90Brand share 0Review moat 22Quality gap 85

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****19.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£20.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.16–£37.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****9,365.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£80K**

£80K/yr · 20K searches

**Growth**

**Bad****-23.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand