---
title: "Adaptil Refill for Dogs — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/pet-supplies/adaptil-refill-for-dogs"
last_updated: "2026-07-31T11:26:58.949Z"
locale: en
meta:
description: "Niche score 43/100 · £80K/yr market · 20K searches/yr · £20.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £80K/yr market · 20K searches/yr · £20.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adaptil Refill for Dogs — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **adaptil refill for dogs**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 13Conversion 99Competition 0Returns 100Price range 89Avg price 90Brand share 0Review moat 22Quality gap 85
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£20.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.16–£37.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,365.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£80K**
£80K/yr · 20K searches
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, adaptil refill for dogs is a £80K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adaptil refill for dogs market data**
- **Units sold / yr**
- **4K–5K**
- avg 750–1,000/product
- **Revenue / yr**
- **£83K–£104K**
- units × avg price
- **Conversion rate**
- **19.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ADAPTIL82% - Woyamay18%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.
2K1KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/uk/pet-supplies/adaptil-refill-for-dogs/trend)
## **Top adaptil refill for dogs search terms**
- **adaptil refill**15K/yr-21.1%18.8% conv. - **adaptil refill for dogs**3K/yr-44.6%19.4% conv. - **adaptil plug in for dogs refill**2K/yr-0.3%17.4% conv. [**All search terms **](https://flapen.com/research/uk/pet-supplies/adaptil-refill-for-dogs/search-terms)
## **Top adaptil refill for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£24K45%£36K60%£48K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer**ADAPTIL**£15.40**4.3★8,170 rev](https://www.amazon.co.uk/dp/B0038XA46Q) [2**Woyamay Dog Calming Plug in Refills - 4 Pack Calming Dog Pheromones Diffuser Refills for Dogs Relieve Anxiety & Stress 120 Days Dog Calming Plug-in Refils to Calm Dogs Fits All Common Diffuser Heads**Woyamay**£13.16**4.2★423 rev](https://www.amazon.co.uk/dp/B0CWLTZ9H7) [3**30 Day Refill x 3 for Adaptil Calm Home Diffuser for Dogs | Refill Value Pack for Adaptil Dog Calming Plug-In Pheromone Diffuser to Help Reduce Anxiety and Stress in Pet Dogs**ADAPTIL**£37.75**4.3★8,170 rev](https://www.amazon.co.uk/dp/B08LDRRDQZ) [4**Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer**ADAPTIL**£16.90**3.8★20,699 rev](https://www.amazon.co.uk/dp/B0038XBOJC)
### **Newest**
by launch date
[**Woyamay Dog Calming Plug in Refills - 4 Pack Calming Dog Pheromones Diffuser Refills for Dogs Relieve Anxiety & Stress 120 Days Dog Calming Plug-in Refils to Calm Dogs Fits All Common Diffuser Heads**Woyamay**£13.16**423 rev2y ago](https://www.amazon.co.uk/dp/B0CWLTZ9H7) [**30 Day Refill x 3 for Adaptil Calm Home Diffuser for Dogs | Refill Value Pack for Adaptil Dog Calming Plug-In Pheromone Diffuser to Help Reduce Anxiety and Stress in Pet Dogs**ADAPTIL**£37.75**8,170 rev5y ago](https://www.amazon.co.uk/dp/B08LDRRDQZ) [**30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer**ADAPTIL**£15.40**8,170 rev18y ago](https://www.amazon.co.uk/dp/B0038XA46Q) [**Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer**ADAPTIL**£16.90**20,699 rev18y ago](https://www.amazon.co.uk/dp/B0038XBOJC)
### **Trending**
90-day click momentum
[**30 Day Refill x 3 for Adaptil Calm Home Diffuser for Dogs | Refill Value Pack for Adaptil Dog Calming Plug-In Pheromone Diffuser to Help Reduce Anxiety and Stress in Pet Dogs**ADAPTIL**£37.75**4.3★**▲ 84%**](https://www.amazon.co.uk/dp/B08LDRRDQZ) [**Woyamay Dog Calming Plug in Refills - 4 Pack Calming Dog Pheromones Diffuser Refills for Dogs Relieve Anxiety & Stress 120 Days Dog Calming Plug-in Refils to Calm Dogs Fits All Common Diffuser Heads**Woyamay**£13.16**4.2★**▲ 58%**](https://www.amazon.co.uk/dp/B0CWLTZ9H7) [**30 Day Refill For Adaptil Calm Home Diffuser For Dogs | 1 Refill For Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs | Diffuser Helps Dogs Stay Calmer**ADAPTIL**£15.40**4.3★**▼ 11%**](https://www.amazon.co.uk/dp/B0038XA46Q) [**Adaptil Calm Home Diffuser For Dogs With 30 Day Refill Adaptil Dog Calming Plug In Pheromone Diffuser To Help Reduce Anxiety And Stress In Pet Dogs Pet Diffuser Helps Anxious Dogs Stay Calmer**ADAPTIL**£16.90**3.8★**▼ 32%**](https://www.amazon.co.uk/dp/B0038XBOJC)
## **What buyers say about adaptil refill for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great product”*
**Soothing/Teething**19%
*“It calmed them down”*
**Collar Quality**13%
*“This is the 1st time ive used This product suggested by my vet to help with my doberman separation anxiety have bought the adaptil collars of you previously hopefully this item is as effective as the collars”*
**Value For Money**6%
*“Excellent product at a good price”*
**Advertised Vs Actual Product**6%
*“Item as described”*
### **What buyers complain about **
**Value For Money**29%
*“Waste of time, didnt work, for a lot of money”*
**Smell**21%
*“I think it gives off an awful smell”*
**Functionality-Overall**14%
*“Didn't work”*
**Quality-Overall**7%
*“Not sure how good these are”*
**Escape Proof**7%
*“I can't use it because the wick thing in the middle was broken when I opened it”*
**Durability**7%
*“One week and No chance”*
**Moist/Dry**7%
*“This made my other plugs around it wet”*
**Advertised Vs Actual Product**4%
*“read detatails. item ok but packaging misleading, it says comes with 30 day refill i thought that meant that this was an extra one what it means that the plug comes with the product”*
### **Top return reasons **
**Smell**67%
**Functionality-Overall**8%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**8%
## **Common questions**
- **Is adaptil refill for dogs profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 4 tracked products. 90-day search growth is -23.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the adaptil refill for dogs niche?**
- 2 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in adaptil refill for dogs?**
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 0.1%.
- **When does demand for adaptil refill for dogs peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the adaptil refill for dogs niche?**
- Listings span £13.16–£37.75; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 9,366 reviews — the moat a new listing must climb.
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