---
title: "Haze Machine — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/musical-instruments-dj/haze-machine"
last_updated: "2026-07-31T07:18:47.632Z"
locale: en
meta:
description: "Niche score 40/100 · £50K/yr market · 23K searches/yr · £80.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £50K/yr market · 23K searches/yr · £80.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Haze Machine — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **haze machine**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 34Competition 13Returns 87Price range 48Avg price 82Brand share 16Review moat 93Quality gap 76
**Review moat**
**Great****133.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£80.91**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.05–£182.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£50K**
£50K/yr · 23K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, haze machine is a £50K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **haze machine market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£40K–£61K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#529**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **64%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**2%**
- QTX36% - beamz21% - Littleboyny20% - Thatchers11% - Equinox5% - PMI4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -4.9% search growth over the last 90 days.
700500Prime Day '25Spike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/musical-instruments-dj/haze-machine/trend)
## **Top haze machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions**QTX**£95.96**4.2★53 rev](https://www.amazon.co.uk/dp/B09DGPQ43N) [2**Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas**Littleboyny**£26.95**4.4★140 rev](https://www.amazon.co.uk/dp/B0D2XMYXRV) [3**beamz F900 Fazer Haze Machine with 5L High-Density Fluid - Professional DJ Smoke Machine Powerful Hazer Smoke Machine for Parties Events and Performances**beamz**£123.33**4.6★16 rev](https://www.amazon.co.uk/dp/B00X76DBKK) [4**Thatchers Haze Apple Cider 10 x 440ml Cans**Thatchers**£8.67**4.6★540 rev](https://www.amazon.co.uk/dp/B08G2C9V6G) [5**Equinox Vapour 1000 Hazer**Equinox**£101.92**4.0★5 rev](https://www.amazon.co.uk/dp/B01N6TGILB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SmokeNINJA PRO Hazer Kit - Cinematic Mini Smoke Machine Handheld Portable Fog/Haze Machine Steam and Dry Ice Settings and Bluetooth-Connected Nozzle - Remote Control & Battery Powered**PMI**£182.56**43 rev1y ago](https://www.amazon.co.uk/dp/B0DHSDQTS8) [**Littleboyny 400W Fog Machine Smoke Machine Mini Fog Smoke Machine with 2 Wired and Radio Remotes for DJ Disco Party Halloween Weddings Christmas**Littleboyny**£26.95**140 rev2y ago](https://www.amazon.co.uk/dp/B0D2XMYXRV) [**beamz F900 Fazer Haze Machine Kit with Wired Remote Control & 1L ECO Smoke Fluid 900W Compact Hazer Smoke Machine for Party Events Stage & DJ Effects**beamz**£106.56**2 rev2y ago](https://www.amazon.co.uk/dp/B0CDB9G9NV) [**beamz ICE700 Low Fog Machine with 1L ECO Fluid & Wired Remote Control - 700W Dry Ice Effect Low Lying Fog Machine for Weddings Parties DJs & Events**beamz**£66.21**12 rev2y ago](https://www.amazon.co.uk/dp/B0CDBDTW79) [**beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included**beamz**£108.51**29 rev3y ago](https://www.amazon.co.uk/dp/B0C2K19LL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thatchers Haze Apple Cider 10 x 440ml Cans**Thatchers**£8.67**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B08G2C9V6G) [**Fog Machine 1200W Smoke Machine with 6 RGB LED & Wireless Remote Control DELIBANG 1L Capacity 30-40s Continuous Fog Party Smoke Machine 160m/min Spray Distance 8m for Party Halloween Stage Effect**U`King**£64.30**4.0★**▲ 28%**](https://www.amazon.co.uk/dp/B09KCCMYHB) [**Equinox Vapour 1000 Hazer**Equinox**£101.92**4.0★**▲ 22%**](https://www.amazon.co.uk/dp/B01N6TGILB) [**QTX | HZ-800 Haze Machine 800W | High-Output Professional Haze Generator with Remote & DMX Control Venues Events & Stage Productions**QTX**£95.96**4.2★**— 7%**](https://www.amazon.co.uk/dp/B09DGPQ43N) [**beamz Blaze1200 Vertical Smoke Machine 1200W with 24x4W RGBA LED Lights - Powerful Fog Effect for DJs Stages Parties - Vertical & Horizontal Fog Machine DMX Control Wireless Remote Included**beamz**£108.51**3.8★**— 3%**](https://www.amazon.co.uk/dp/B0C2K19LL2)
**~~View all trending →~~**
## **What buyers say about haze machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Works very well for the price”*
**Advertised Vs Actual Product**17%
*“Product as advertised”*
**Ease Of Use**11%
*“Easy to use”*
**Suitable For Indoor**11%
*“perfect for home or small venues”*
**Quality-Overall**6%
*“No complaints”*
**Freshness**6%
*“Very refreshing and reasonably priced”*
**Design-Overall**6%
*“Brilliantly designed”*
**Size-Overall**6%
*“for its size and if youre in a rush, this is just great”*
### **What buyers complain about **
**Quality-Overall**50%
*“They are just crap”*
**Value For Money**50%
*“Not worth the money”*
### **Top return reasons **
**Functionality-Overall**27%
**Heating**12%
**Defective Material/Parts**10%
**Durability**8%
**Value For Money**5%
**Smell**5%
**Advertised Vs Actual Product**4%
**Noise Level**4%
**Quality-Overall**4%
**Thickness**3%
## **Common questions**
- **Is haze machine profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 11 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the haze machine niche?**
- 7 brands and 60 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in haze machine?**
- Top complaints mined from reviews: Quality-Overall, Value For Money. The return rate is 1.4%.
- **When does demand for haze machine peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the haze machine niche?**
- Listings span £5.05–£182.56; the average listing price is £80.91 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.
## **Related niches in Musical Instruments & DJ**
- 54 [**piano**](https://flapen.com/research/uk/musical-instruments-dj/piano)£2.1M/yr-19.0%**Worth a look**- 55 [**guitar picks**](https://flapen.com/research/uk/musical-instruments-dj/guitar-picks)£1.1M/yr-24.3%**Worth a look**- 55 [**tambourine**](https://flapen.com/research/uk/musical-instruments-dj/tambourine)£115K/yr+1.6%**Worth a look**- 55 [**wireless microphone for iphone**](https://flapen.com/research/uk/musical-instruments-dj/wireless-microphone-for-iphone)£100K/yr-9.9%**Worth a look**- 55 [**music stand**](https://flapen.com/research/uk/musical-instruments-dj/music-stand)£346K/yr-17.9%**Worth a look**- 55 [**smoke machine**](https://flapen.com/research/uk/musical-instruments-dj/smoke-machine)£466K/yr-0.9%**Worth a look**[**All Musical Instruments & DJ niches **](https://flapen.com/research/uk/musical-instruments-dj)