---
title: "Earphones Over Ear — £242K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/musical-instruments-dj/earphones-over-ear"
last_updated: "2026-07-31T11:27:40.516Z"
locale: en
meta:
description: "Niche score 46/100 · £242K/yr market · 174K searches/yr · £39.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £242K/yr market · 174K searches/yr · £39.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Earphones Over Ear — £242K/yr Amazon UK Niche (2026) - Flapen"
---
# **earphones over ear**
**Skip it**
Soft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 13Conversion 44Competition 60Returns 70Price range 34Avg price 95Brand share 40Review moat 18Quality gap 58
**Avg price**
**Incredible****£39.61**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£242K**
£242K/yr · 174K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£6.75–£254.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****17,430.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-23.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, earphones over ear is a £242K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **earphones over ear market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£198K–£238K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#92**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 92%
**Open market**
**15%**
- Sony38% - ARTIX19% - soundcore10% - OneOdio8% - Sennheiser6% - INFURTURE4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -23.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/uk/musical-instruments-dj/earphones-over-ear/trend)
## **Top earphones over ear search terms**
- **sony wired headphones**40K/yr-23.3%0.9% conv. - **sony headphones wired**34K/yr-21.9%0.8% conv. - **noise cancelling headphones wired**33K/yr-41.2%1.1% conv. - **wired noise cancelling headphones**21K/yr-16.9%1.1% conv. - **noise cancelling wired headphones**12K/yr-6.2%1.0% conv. - **noise-canceling headphones wired**7K/yr+4.6%0.5% conv. - **wired headphones noise cancelling**7K/yr-18.7%0.7% conv. - **sony mdr**7K/yr-19.9%1.1% conv. - **headphones wired noise cancelling**5K/yr-15.6%1.1% conv. - **wired headphones sony**6K/yr-18.8%0.9% conv. [**All search terms **](https://flapen.com/research/uk/musical-instruments-dj/earphones-over-ear/search-terms)
## **Top earphones over ear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£19K12%£29K16%£39K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony MDR-7506 Closed-Back Studio Monitor Headphones - Wired 10Hz to 20kHz Frequency Range Good for Studio Recording & Mixing 63 Ohm Lightweight Foldable Design (227g) Includes Pouch Black**Sony**£69.66**4.7★27,394 rev](https://www.amazon.co.uk/dp/B000AJIF4E) [2**ARTIX CL750 Premium Wired On Ear Headphones with Microphone Comfortable Noise Isolating Foldable Design 3.5mm Aux Headphone for Laptop PC Mobile Tablet Adults Men Women Kids Boys and Girls**ARTIX**£22.54**4.2★19,260 rev](https://www.amazon.co.uk/dp/B087JVV8FK) [3**ARTIX CL750 Premium Wired On Ear Headphones with Microphone Comfortable Noise Isolating Foldable Design 3.5mm Aux Headphone for Laptop PC Mobile Tablet Adults Men Women Kids Boys and Girls**ARTIX**£17.60**4.2★19,260 rev](https://www.amazon.co.uk/dp/B087JWTWF9) [4**Sony MDREX110APB.CE7 Deep Bass Earphones with Smartphone Control and Mic - Metallic Black**Sony**£13.41**4.3★15,935 rev](https://www.amazon.co.uk/dp/B00I3LUUIU) [5**soundcore Anker Q20i Hybrid Active Noise Cancelling Foldable Headphones**soundcore**£27.78**4.6★70,129 rev](https://www.amazon.co.uk/dp/B0C3HCD34R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MartiAudio Wired Headphones for Adults Over-Ear Headset with Hi-Fi Stereo Sound Noise-Isolating Ear Cushions Lightweight Comfortable Design Tangle-Free Cable Ideal for Work Travel & Dail**MartiAudio**£13.34**77 rev8mo ago](https://www.amazon.co.uk/dp/B0G3NJG568) [**Ortizan Wired Studio Headphones Over Ear DJ Monitor Black**Ortizan**£23.77**67 rev8mo ago](https://www.amazon.co.uk/dp/B0G12FRLH7) [**USB C Headphones Wired Over Ear Wired Headset with 28dB ANC Noise Cancelling Headphones for School/Gaming/Audiobooks/Sport/Travel/Outdoors/iPhone 16/15 Samsung Galaxy S25/S24**INFURTURE**£26.34**3,058 rev1y ago](https://www.amazon.co.uk/dp/B0F7LJ3XZ1) [**Sony MDR-M1 Studio Closed Back Headphones - Wired Ultra-Wideband Playback (5Hz-80kHz) Ideal for Studio Recording & Mixing Lightweight Design (216g) Includes 2 Detachable Cables Black**Sony**£158.32**174 rev1y ago](https://www.amazon.co.uk/dp/B0DFMK56B9) [**Ludos OMNITONE Wired Earbuds in-Ear Headphones Earphones with Microphone 5 Years Warranty Noise Isolation Corded for 3.5mm Jack Ear Buds for iPhone iPad Samsung Computer Laptop Gaming Sports**Ludos**£7.69**5,435 rev2y ago](https://www.amazon.co.uk/dp/B0CL94BQ56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MartiAudio Wired Headphones for Adults Over-Ear Headset with Hi-Fi Stereo Sound Noise-Isolating Ear Cushions Lightweight Comfortable Design Tangle-Free Cable Ideal for Work Travel & Dail**MartiAudio**£13.34**4.2★**▲ 432%**](https://www.amazon.co.uk/dp/B0G3NJG568) [**Ortizan Wired Studio Headphones Over Ear DJ Monitor Black**Ortizan**£23.77**4.7★**▲ 420%**](https://www.amazon.co.uk/dp/B0G12FRLH7) [**Ludos OMNITONE Wired Earbuds in-Ear Headphones Earphones with Microphone 5 Years Warranty Noise Isolation Corded for 3.5mm Jack Ear Buds for iPhone iPad Samsung Computer Laptop Gaming Sports**Ludos**£7.69**4.4★**▲ 262%**](https://www.amazon.co.uk/dp/B0CL94BQ56) [**USB C Headphones Wired Over Ear Wired Headset with 28dB ANC Noise Cancelling Headphones for School/Gaming/Audiobooks/Sport/Travel/Outdoors/iPhone 16/15 Samsung Galaxy S25/S24**INFURTURE**£26.34**4.5★**▲ 211%**](https://www.amazon.co.uk/dp/B0F7LJ3XZ1) [**soundcore Anker Q20i Hybrid Active Noise Cancelling Foldable Headphones**soundcore**£27.78**4.6★**▲ 93%**](https://www.amazon.co.uk/dp/B0C3HCD34R)
**~~View all trending →~~**
## **What buyers say about earphones over ear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**24%
*“The sound is adequate”*
**Value For Money**15%
*“Fair price”*
**Quality-Overall**15%
*“Amazing quality”*
**Noise Cancellation**8%
*“Noise cancelling works well”*
**Comfort-Overall**6%
*“Very Comfortable”*
**Battery Life**4%
*“Battery lasts a long time”*
**Bass**3%
*“Excellent Bass”*
**Connectivity-Overall**3%
*“Easy to connect”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“Just as advertised”*
### **What buyers complain about **
**Audio Quality**11%
*“Sound quality poor”*
**Durability**9%
*“Broke after a few months”*
**Quality-Overall**7%
*“Poor quality”*
**Noise Cancellation**6%
*“Noise cancellation doesn't work at all”*
**Size-Overall**5%
*“small”*
**Noise Level**3%
*“Very loud”*
**Comfort-Overall**3%
*“Not comfy”*
**Connectivity-Overall**3%
*“Disconnects often”*
**Audio Volume**3%
*“-Low volume”*
**Bass**2%
*“The bass is weak”*
### **Top return reasons **
**Audio Quality**18%
**Size-Overall**17%
**Connectivity-Overall**7%
**Compatibility-Overall**6%
**Quality-Overall**6%
**Comfort-Overall**6%
**Functionality-Overall**6%
**Noise Level**4%
**Charging**3%
**Noise Cancellation**3%
## **Common questions**
- **Is earphones over ear profitable to sell on Amazon United Kingdom?**
- The niche generates £242K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the earphones over ear niche?**
- 14 brands and 96 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in earphones over ear?**
- Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 2.2%.
- **When does demand for earphones over ear peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the earphones over ear niche?**
- Listings span £6.75–£254.09; the average listing price is £39.61 (sweet spot $15–$100). The average incumbent carries 17,431 reviews — the moat a new listing must climb.
## **Related niches in Musical Instruments & DJ**
- 54 [**piano**](https://flapen.com/research/uk/musical-instruments-dj/piano)£2.1M/yr-19.0%**Worth a look**- 55 [**guitar picks**](https://flapen.com/research/uk/musical-instruments-dj/guitar-picks)£1.1M/yr-24.3%**Worth a look**- 55 [**tambourine**](https://flapen.com/research/uk/musical-instruments-dj/tambourine)£115K/yr+1.6%**Worth a look**- 55 [**wireless microphone for iphone**](https://flapen.com/research/uk/musical-instruments-dj/wireless-microphone-for-iphone)£100K/yr-9.9%**Worth a look**- 55 [**music stand**](https://flapen.com/research/uk/musical-instruments-dj/music-stand)£346K/yr-17.9%**Worth a look**- 55 [**smoke machine**](https://flapen.com/research/uk/musical-instruments-dj/smoke-machine)£466K/yr-0.9%**Worth a look**[**All Musical Instruments & DJ niches **](https://flapen.com/research/uk/musical-instruments-dj)