---
title: "Bass Guitar — £148K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/musical-instruments-dj/bass-guitar"
last_updated: "2026-07-31T11:27:58.907Z"
locale: en
meta:
description: "Niche score 45/100 · £148K/yr market · 444K searches/yr · £107.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £148K/yr market · 444K searches/yr · £107.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bass Guitar — £148K/yr Amazon UK Niche (2026) - Flapen"
---
# **bass guitar**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 32Growth 14Conversion 4Competition 81Returns 66Price range 38Avg price 73Brand share 47Review moat 84Quality gap 50
**Review moat**
**Great****321.79**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Good****£107.29**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£11.67–£232.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£148K**
£148K/yr · 444K searches
**Growth**
**Bad****-21.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, bass guitar is a £148K/yr Amazon United Kingdom market (444K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bass guitar market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£161K–£215K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**19%**
- Fender31% - Bonnlo24% - MAX8% - Ibanez7% - Bullfighter6% - RockJam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/musical-instruments-dj/bass-guitar/trend)
## **Top bass guitar search terms**
- **bass guitar**260K/yr-19.1%0.2% conv. - **bass**42K/yr-13.6%0.1% conv. - **bass guitars & gear**21K/yr-21.6%0.0% conv. - **electric bass guitars**15K/yr-35.1%0.1% conv. - **4 string bass guitar**14K/yr-44.3%0.2% conv. - **fender bass guitar**11K/yr-28.8%0.5% conv. - **ibanez bass guitar**11K/yr-31.2%0.5% conv. - **base guitar**10K/yr-22.8%0.5% conv. - **bass guitars**7K/yr-25.3%0.0% conv. - **5 string bass guitar**8K/yr-27.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/musical-instruments-dj/bass-guitar/search-terms)
## **Top bass guitar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Black**Fender**£101.53**4.5★412 rev](https://www.amazon.co.uk/dp/B0CSLMDCLY) [2**Max GigKit Beginner Bass Guitar Pack - Full-Size Electric Learner Bass Guitar Starter Set in Black 40W Amp Bag Strap Tuner Lessons & Accessories Included - Ideal Starter Pack for Beginners**MAX**£105.64**4.5★335 rev](https://www.amazon.co.uk/dp/B001KV88PM) [3**Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Black)**Bonnlo**£71.07**4.3★92 rev](https://www.amazon.co.uk/dp/B09CL1N5ZJ) [4**RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag**RockJam**£103.18**4.4★935 rev](https://www.amazon.co.uk/dp/B01F3AS0D0) [5**Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories (Dark Blue)**Bonnlo**£66.97**4.5★175 rev](https://www.amazon.co.uk/dp/B09BNJZRS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)**Bullfighter**£97.86**48 rev7mo ago](https://www.amazon.co.uk/dp/B0CK1JXTQ4) [**Bonnlo Electric Bass Guitar 4 Strings Full Size for Beginner Exquisite Basswood Burning Bass with Bag Strap and Accessories Wood**Bonnlo**£70.70**29 rev1y ago](https://www.amazon.co.uk/dp/B0F3CYSBWB) [**Squier by Fender Debut Precision Bass Guitar Perfect for Beginners with Free Virtual Lessons Easy-to-play Neck and Body Sea Foam Green**Fender**£112.48**169 rev1y ago](https://www.amazon.co.uk/dp/B0DTBQFPWF) [**Squier by Fender Debut Collection Precision Bass Guitar Laurel Fingerboard White Pickguard Daphne Blue**Fender**£111.48**25 rev1y ago](https://www.amazon.co.uk/dp/B0DX2JWTHP) [**STRICH Electric Bass Guitar 4 Strings Full-Size Beginner Kit PB-Style Standard Bass for Starter with 2 x 5w Amp Bag Tuner Strap Cable SPB-S10 Sunburst**STRICH**£121.80**90 rev1y ago](https://www.amazon.co.uk/dp/B0D6G5C1T5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jeasona Guitar Cap Electric Accessories for Men Guitar Gifts for Guitarists**Jeasona**£11.67**4.7★**▲ 218%**](https://www.amazon.co.uk/dp/B0D9Y5LZQX) [**RockJam Full-Size Bass Guitar Kit with Amp Tuner Stand & Bag**RockJam**£103.18**4.4★**▲ 199%**](https://www.amazon.co.uk/dp/B01F3AS0D0) [**Bullfighter 4 String Neck Through Elm Solid Body Electric Bass Guitar Kit**Bullfighter**£130.58**4.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0BWSVYS47) [**Bonnlo Electric Bass Guitar 4-String for Beginner Right Hand with Shoulder Strap Wrench Tool Power Line and Bag (Sunset)**Bonnlo**£68.52**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B09CKX5PZJ) [**Bullfighter Electric Bass Guitar 4 Strings Full Size PJ Bass Complete Starter Kit for Beginner Musicians Casual Hobbyists Students with Gig Bag Strap Picks Tuner and Guitar Cable IB (Red)**Bullfighter**£97.86**4.3★**▲ 67%**](https://www.amazon.co.uk/dp/B0CK1JXTQ4)
**~~View all trending →~~**
## **What buyers say about bass guitar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Bass**27%
*“Amazing bass”*
**Quality-Overall**14%
*“Great build quality”*
**Strap/String Quality**11%
*“Its a very comfortable strap”*
**Value For Money**11%
*“Worth it”*
**Comfort-Overall**9%
*“Its really comfortable”*
**Advertised Vs Actual Product**6%
*“very accurate to the description”*
**Weight Light**3%
*“doesnt weigh too much either”*
**Audio Quality**2%
*“Good sound, great value”*
**Tune Retention**2%
*“Instrument is good”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**12%
*“Rubbish”*
**Strap/String Quality**10%
*“My first bass Guitar,really good,the gig bag is cheap and the strap is cheap,but the instrument stand tuner,spare strings,top notch”*
**Weight Heavy**8%
*“The base guitar us quite heavy to hold”*
**Audio Quality**5%
*“the sound quality is not great”*
**Durability**4%
*“Stopped working within 2 days”*
**Advertised Vs Actual Product**4%
*“Not full sized as advertised”*
**Smell**4%
*“hate the smell”*
**Assembly/Installation**4%
*“poor setup”*
**Rusts/Corrodes**4%
*“There appear to be some rust spots on the pick ups”*
**Amplification**3%
*“The amp isnt that great to be honest”*
### **Top return reasons **
**Size-Overall**19%
**Bass**16%
**Tune Retention**9%
**Strap/String Quality**8%
**Defective Material/Parts**6%
**Amplification**6%
**Quality-Overall**5%
**Noise Level**4%
**Product Condition**4%
**Functionality-Overall**4%
## **Common questions**
- **Is bass guitar profitable to sell on Amazon United Kingdom?**
- The niche generates £148K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the bass guitar niche?**
- 14 brands and 25 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in bass guitar?**
- Top complaints mined from reviews: Quality-Overall, Strap/String Quality, Weight Heavy. The return rate is 2.4%.
- **When does demand for bass guitar peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bass guitar niche?**
- Listings span £11.67–£232.70; the average listing price is £107.29 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.
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