---
title: "Vintage Light Bulb — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/vintage-light-bulb"
last_updated: "2026-07-31T09:19:52.624Z"
locale: en
meta:
description: "Niche score 43/100 · £38K/yr market · 104K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £38K/yr market · 104K searches/yr · £10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vintage Light Bulb — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **vintage light bulb**
**Skip it**
Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 6Conversion 44Competition 83Returns 44Price range 22Avg price 36Brand share 81Review moat 81Quality gap 45
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****384.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£10.27**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.54–£17.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£38K**
£38K/yr · 104K searches
**Growth**
**Bad****-38.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, vintage light bulb is a £38K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vintage light bulb market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£41K–£51K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#675**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**54%**
Top 20: 89%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**38%**
- Terafeels13% - EYLM12% - DiCUNO11% - LEDSone10% - Woowtt9% - YUNRRD8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.
8K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/lighting/vintage-light-bulb/trend)
## **Top vintage light bulb search terms**
- **vintage light bulb**36K/yr-49.4%3.0% conv. - **decorative light bulbs**23K/yr-42.7%0.7% conv. - **e27 decorative bulb**8K/yr-19.4%1.9% conv. - **vintage light bulbs**7K/yr-17.7%2.1% conv. - **vintage bulb**7K/yr-35.6%3.3% conv. - **st64 e27 bulb**4K/yr-24.3%5.5% conv. - **vintage bulbs**4K/yr-24.6%3.2% conv. - **retro light bulbs**4K/yr-28.7%3.4% conv. - **vintage led bulb**4K/yr-41.8%0.9% conv. - **vintage led bulb e27**3K/yr-24.7%1.7% conv. [**All search terms **](https://flapen.com/research/uk/lighting/vintage-light-bulb/search-terms)
## **Top vintage light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEDSone Vintage LED Diamond Light Bulb Warm 2700K E27 4W**LEDSone**£6.63**4.7★92 rev](https://www.amazon.co.uk/dp/B09JM3PHR3) [2**EYLM Vintage Edison Light Bulb E27 Vintage Light Bulb 40W ST64**EYLM**£14.31**4.5★1,154 rev](https://www.amazon.co.uk/dp/B0B1DDFNHJ) [3**YUNRRD Vintage Light Bulb E27 Screw LED Edison Bulb 4W Warm White 2700K**YUNRRD**£7.16**4.5★538 rev](https://www.amazon.co.uk/dp/B0BZZ6B9CY) [4**YOUDIAN E27 LED Edison Screw Bulb Vintage Light Bulb ST64 4W(Pack of 2)**YOUDIAN**£7.77**4.6★1,680 rev](https://www.amazon.co.uk/dp/B08KTGW7NL) [5**Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Bayonet Light Bulb for Lamp Non Dimmable**Terafeels**£9.35**4.8★28 rev](https://www.amazon.co.uk/dp/B0FRZ35RY2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Terafeels 2 Pack B22 Vintage LED Light Bulbs ST64 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Dimmable Bayonet Light Bulb**Terafeels**£11.29**27 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDK87VQ) [**Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Bayonet Light Bulb**Terafeels**£11.53**29 rev6mo ago](https://www.amazon.co.uk/dp/B0GFDMCXXQ) [**Terafeels 2 Pack E27 Vintage LED Light Bulbs ST64 4W Spiral Filament 2700K Warm White Glow Amber Glass Dimmable Edison Screw in Light Bulb**Terafeels**£13.12**93 rev9mo ago](https://www.amazon.co.uk/dp/B0FWD4CGWC) [**Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Bayonet Light Bulb for Lamp Non Dimmable**Terafeels**£9.35**28 rev10mo ago](https://www.amazon.co.uk/dp/B0FRZ35RY2) [**Terafeels 2 Pack E27 Vintage LED Light Bulbs ST64 4W 220-240V Spiral Filament 2200K Warm Yellow Glow Amber Glass Dimmable Edison Screw in Light Bulb**Terafeels**£13.13**121 rev1y ago](https://www.amazon.co.uk/dp/B0FC31ZWMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Terafeels 2 Pack B22 Vintage LED Light Bulbs ST64 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Dimmable Bayonet Light Bulb**Terafeels**£11.29**4.3★**▲ 406%**](https://www.amazon.co.uk/dp/B0GFDK87VQ) [**Terafeels 2 Pack B22 Vintage LED Light Bulbs G80 4W 2700K Warm White Antique Style Retro Amber Glass Spiral Filament Bayonet Light Bulb**Terafeels**£11.53**4.4★**▲ 348%**](https://www.amazon.co.uk/dp/B0GFDMCXXQ) [**Lepro ST64 E27 Screw Bulb 2500K Warm White 450LM 4W LED Bulb Pack of 6**Lepro**£15.09**4.6★**▲ 165%**](https://www.amazon.co.uk/dp/B086WZ6SBL) [**Terafeels 2 Pack E27 Vintage LED Light Bulbs ST64 4W Spiral Filament 2700K Warm White Glow Amber Glass Dimmable Edison Screw in Light Bulb**Terafeels**£13.12**4.8★**▲ 157%**](https://www.amazon.co.uk/dp/B0FWD4CGWC) [**JQslight B22 Vintage Edison Light BulbST64 Industrial Style Bayonet Filament Bulbs 60W 2700K Warm White Dimmable 600lm Amber Retro Design Style Decorative Light Bulbs Pack of 3.**JQslight**£7.60**3.8★**▲ 131%**](https://www.amazon.co.uk/dp/B0DQGSW6QK)
**~~View all trending →~~**
## **What buyers say about vintage light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**43%
*“Warm glow”*
**Value For Money**14%
*“Excellent value for money”*
**Quality-Overall**12%
*“Build quality feels solid”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Design-Overall**5%
*“Looks stunning”*
**Bulb Flicker/Dimming/Color**3%
*“Great bulb”*
**Shape/Style**3%
*“The swirl vintage style is nice”*
**Color**2%
*“Lovely colour”*
**Size-Overall**2%
*“easy fit”*
**Durability**2%
*“Durable model and quality”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**19%
*“No dimmable”*
**Durability**14%
*“Had it one month”*
**Brightness/Shine/Glow**10%
*“not as bright as you expect”*
**Advertised Vs Actual Product**8%
*“Misleading images”*
**Quality-Overall**7%
*“Cheap bulbs”*
**Size-Overall**7%
*“the bulbs were too big for my lamp fixture so I decided to put them to use in our main light fixture that takes 3 bulbs”*
**Heating**4%
*“The bulb certainly doesnt give a warm glow”*
**Value For Money**3%
*“The only downside is that the cost aspect is probably more than the average person would expect to pay for a light bulb however”*
**Color**3%
*“one was even a different colour of glass”*
**Filtration**2%
*“filter had been snapped in box”*
### **Top return reasons **
**Size-Overall**44%
**Brightness/Shine/Glow**18%
**Bulb Flicker/Dimming/Color**11%
**Color**9%
**Functionality-Overall**6%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**1%
**Connectivity-Overall**0%
**Heating**0%
## **Common questions**
- **Is vintage light bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 62 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the vintage light bulb niche?**
- 37 brands and 50 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in vintage light bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 3.5%.
- **When does demand for vintage light bulb peak?**
- Demand peaks in Jan–Aug–Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the vintage light bulb niche?**
- Listings span £4.54–£17.88; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.
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