---
title: "Up and Down Lights Outdoor — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/up-and-down-lights-outdoor"
last_updated: "2026-07-31T09:21:18.749Z"
locale: en
meta:
description: "Niche score 43/100 · £44K/yr market · 115K searches/yr · £21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £44K/yr market · 115K searches/yr · £21.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Up and Down Lights Outdoor — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **up and down lights outdoor**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 23Competition 67Returns 46Price range 81Avg price 90Brand share 51Review moat 80Quality gap 37
**Avg price**
**Great****£21.16**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.59–£44.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****394.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 115K searches
According to Flapen's Amazon United Kingdom niche tracking, up and down lights outdoor is a £44K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **up and down lights outdoor market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£53K–£63K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **—flat
**Sellers**
**29**
**Top-5 brand share**
**74%**
Top 20: 98%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**22%**
- Kerry25% - EBION19% - Long Life Lamp Company16% - Aigostar8% - EDISHINE7% - VOMI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/lighting/up-and-down-lights-outdoor/trend)
## **Top up and down lights outdoor search terms**
- **up and down lights outdoor**35K/yr-11.1%1.3% conv. - **up down outside lights**22K/yr+8.2%1.8% conv. - **up and down wall lights**14K/yr-20.8%0.4% conv. - **up down lights outdoor**5K/yr-14.6%2.2% conv. - **up down lights**6K/yr+24.2%1.0% conv. - **outdoor led wall lights**5K/yr-30.4%0.1% conv. - **up and down lights**4K/yr+1.0%0.7% conv. - **outside up and down wall lights**4K/yr-17.1%1.5% conv. - **door lights**6K/yr-13.0%0.0% conv. - **house lights outdoor**9K/yr-38.0%0.3% conv. [**All search terms **](https://flapen.com/research/uk/lighting/up-and-down-lights-outdoor/search-terms)
## **Top up and down lights outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B**Long Life Lamp Company**£10.88**4.6★2,345 rev](https://www.amazon.co.uk/dp/B00VYSL5LK) [2**Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack**Kerry**£19.30**4.6★730 rev](https://www.amazon.co.uk/dp/B0BDDD5VH3) [3**EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack**EBION**£19.76**4.6★373 rev](https://www.amazon.co.uk/dp/B0BB276LK3) [4**Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack**Kerry**£19.43**4.6★730 rev](https://www.amazon.co.uk/dp/B099F33N7D) [5**Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack**Aigostar**£16.29**4.3★471 rev](https://www.amazon.co.uk/dp/B0C8MBQVNT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**vighep Solar Fence Lights Outdoor Garden 2 Pack Up and Down Solar Wall Lights 5 Colour Temperatures 3000K-6000K IP65 Waterproof Dusk to Dawn Garden Decor for Front Door Gate Porch**vighep**£15.23**146 rev4mo ago](https://www.amazon.co.uk/dp/B0G8HJ41N2) [**Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey**YOVGQOLV**£26.64**43 rev8mo ago](https://www.amazon.co.uk/dp/B0GJ2X94T2) [**VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black**VOMI**£28.26**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSXM6V7B) [**KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam**KarlpaSW**£20.75**22 rev1y ago](https://www.amazon.co.uk/dp/B0FG16YPKQ) [**Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House**Dandray**£26.24**2 rev1y ago](https://www.amazon.co.uk/dp/B0F919R2YM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey**YOVGQOLV**£26.64**4.8★**▲ 281%**](https://www.amazon.co.uk/dp/B0GJ2X94T2) [**Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House**Dandray**£26.24**4.5★**▲ 209%**](https://www.amazon.co.uk/dp/B0F919R2YM) [**Luceco Exterior Decorative Up and Down Fixed Wall Light Black GU10 IP54 Rated (LEXDSSUDBK-01)**Luceco**£8.59**5.0★**▲ 196%**](https://www.amazon.co.uk/dp/B09TLG77XP) [**VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black**VOMI**£28.26**4.3★**▲ 192%**](https://www.amazon.co.uk/dp/B0FSXM6V7B) [**EBION Outdoor Wall Lights IP65 Up Down Lights Mains Powered Black 2 Pack**EBION**£21.20**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0DR2JQN19)
**~~View all trending →~~**
## **What buyers say about up and down lights outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Great light”*
**Quality-Overall**18%
*“The build quality feels solid”*
**Value For Money**14%
*“Good price”*
**Assembly/Installation**9%
*“well put together”*
**Design-Overall**5%
*“nice design, and does exactly what its meant to”*
**Size-Overall**4%
*“straightforward to fit”*
**Strength**2%
*“The build feels solid”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Water Resistance**2%
*“Fits nice and snug against our house with no water issue”*
**Shape/Style**2%
*“stylish in appearance”*
### **What buyers complain about **
**Size-Overall**19%
*“Had to fit them”*
**Quality-Overall**11%
*“It looks a little cheap thats because it was”*
**Durability**9%
*“short lived”*
**Value For Money**6%
*“Much more expensive than seems”*
**Design-Overall**4%
*“can't get a bulb inside terrible design”*
**Ease Of Use**4%
*“its a bit fiddly”*
**Mounting**3%
*“I wouldnt bother what a faff on too install wants to push off the wall mounting is poor”*
**Defective Material/Parts**3%
*“One of the light is faulty”*
**Rusts/Corrodes**3%
*“Rubbish already corroding badly”*
**Natural Resource Wastage**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**39%
**Functionality-Overall**9%
**Compatibility-Overall**7%
**Color**6%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Brightness/Shine/Glow**4%
**Connectivity-Overall**2%
**Mounting**2%
## **Common questions**
- **Is up and down lights outdoor profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the up and down lights outdoor niche?**
- 22 brands and 29 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in up and down lights outdoor?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.3%.
- **When does demand for up and down lights outdoor peak?**
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the up and down lights outdoor niche?**
- Listings span £8.59–£44.18; the average listing price is £21.16 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.
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