---
title: "Stranger Things Game — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/stranger-things-game"
last_updated: "2026-07-31T07:57:28.167Z"
locale: en
meta:
description: "Niche score 31/100 · £8K/yr market · 67K searches/yr · £19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £8K/yr market · 67K searches/yr · £19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stranger Things Game — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **stranger things game**
**Skip it**
Soft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 8Competition 20Returns 97Price range 75Avg price 86Brand share 4Review moat 87Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****257.42**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.21–£35.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£8K**
£8K/yr · 67K searches
**Growth**
**Bad****-65.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stranger things game is a £8K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 31/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stranger things game market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£19K–£24K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#625**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**63**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Clementoni34% - Winning Moves32% - Top Trumps16% - Dungeons & Dragons14% - YuMe2% - theory112% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — -65.8% search growth over the last 90 days.
7K5KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/lighting/stranger-things-game/trend)
## **Top stranger things game search terms**
- **stranger things game**31K/yr-66.4%2.3% conv. - **stranger things games**13K/yr-60.0%1.1% conv. - **stranger things board game**17K/yr-65.6%2.3% conv. - **board games stranger things**6K/yr-75.3%1.6% conv. [**All search terms **](https://flapen.com/research/uk/lighting/stranger-things-game/search-terms)
## **Top stranger things game products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£81920%£2K30%£2K40%£3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up**Winning Moves**£28.81**4.5★30 rev](https://www.amazon.co.uk/dp/B0FMV2QV1W) [2**Clementoni - 16636 - Stranger Things - Adventures Together - board games Netflix family games for teens and adults 1-4 players card games fun challenges**Clementoni**£11.65**4.2★302 rev](https://www.amazon.co.uk/dp/B0983KB5YC) [3**Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+**Dungeons & Dragons**£35.37**4.8★999 rev](https://www.amazon.co.uk/dp/B0FFKL233T) [4**Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down**Clementoni**£19.39**4.2★5 rev](https://www.amazon.co.uk/dp/B0FDDVFT73) [5**Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner**Top Trumps**£8.21**4.4★177 rev](https://www.amazon.co.uk/dp/B0DKP3QJXD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 26 players and makes a great gift for fans aged 12 and up**Winning Moves**£28.81**30 rev11mo ago](https://www.amazon.co.uk/dp/B0FMV2QV1W) [**Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game | 35 Players | Ages 12+**Dungeons & Dragons**£35.37**999 rev1y ago](https://www.amazon.co.uk/dp/B0FFKL233T) [**Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down**Clementoni**£19.39**5 rev1y ago](https://www.amazon.co.uk/dp/B0FDDVFT73) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer**Clementoni**£25.77**687 rev1y ago](https://www.amazon.co.uk/dp/B0F7LHQYDJ) [**Top Trumps Stranger Things Tin Case Collector Version - 1 Deck of Dedicated Playing Game Cards for 2 plus players makes a great gift for ages 15 plus**Top Trumps**£11.37**56 rev1y ago](https://www.amazon.co.uk/dp/B0F1D57PMH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Top Trumps Stranger Things Limited Edition Case Entertaining card game for 2 plus players makes a great gift for ages 15 plus from the brave teens like Eleven and Mike to the mysterious Dr. Brenner**Top Trumps**£8.21**4.4★**▲ 314%**](https://www.amazon.co.uk/dp/B0DKP3QJXD) [**Clementoni Stranger Things Metamorphic Art with LED Light: 520-Piece puzzle Colour-Changing Scene with Eleven Friends and the Mind Flayer**Clementoni**£25.77**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B0F7LHQYDJ) [**Clementoni Stranger Things Friends Dont Lie LED Light With Changing Picture Mood Lamp Inspired by The Upside Down**Clementoni**£19.39**4.2★**▲ 82%**](https://www.amazon.co.uk/dp/B0FDDVFT73) [**YuMe Stranger Things Walkie Talkie Collectable | Upside Down Capsule Series 3 Surprise Mini Figure & Display Stand | Netflix Merchandise | Kids Adults & Series Fans Toy Gift | Get All 8 Characters**YuMe**£12.68**4.4★**▲ 82%**](https://www.amazon.co.uk/dp/B0FW53SZ22) [**theory11 Stranger Things Premium Playing Cards Poker Size Standard Index**theory11**£14.31**4.8★**▲ 42%**](https://www.amazon.co.uk/dp/B0CG15QW5X)
**~~View all trending →~~**
## **What buyers say about stranger things game**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**24%
*“A loved gift”*
**Quality-Overall**17%
*“Quality of the build seems great”*
**Fun/Entertainment Experience**14%
*“Great game”*
**Value For Money**9%
*“Great value”*
**Ease Of Use**5%
*“Easy to pick up and play and adds a bit of variety to the usual version”*
**Trivia Games**4%
*“Really good twist game”*
**Design-Overall**4%
*“It looka amazing, the designs and pictures are top quality”*
**Correct Contents**3%
*“Good amount of cards in the box”*
**Durability**3%
*“Presumably it went down well”*
**Noise Level**3%
*“quiet is ok by me”*
### **What buyers complain about **
**Size-Overall**14%
*“Way too big”*
**Fun/Entertainment Experience**13%
*“Do it properly it ruins the fun”*
**Quality-Overall**9%
*“Poor quality”*
**Value For Money**8%
*“Far overpriced for what is basically a blind bag with junk you dont need”*
**Assembly/Installation**7%
*“finally got around to build it their are pieces missing what a disappointment not worth the money spent on it”*
**Hard Feel**7%
*“This is hard”*
**Print Quality**6%
*“was disappointed to find that the cards were almost unreadable as the print was so minuscule”*
**Advertised Vs Actual Product**3%
*“And the info didnt match the figure so bit pointless”*
**Ease Of Use**3%
*“Not easiest to get in to”*
**Degree Of Motion**3%
*“Similarly, the figure and bike also don't have any articulated motion”*
### **Top return reasons **
**Print Quality**27%
**Defective Material/Parts**21%
**Gifting Purpose**10%
**Product Condition**10%
**Size-Overall**8%
**Quality-Overall**5%
**Value For Money**4%
**Functionality-Overall**4%
**Scratch Resistance**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is stranger things game profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the stranger things game niche?**
- 6 brands and 63 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stranger things game?**
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Quality-Overall. The return rate is 0.6%.
- **What does it cost to enter the stranger things game niche?**
- Listings span £8.21–£35.69; the average listing price is £19.22 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.
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