---
title: "Smart Rainbow Led Permanent Outdoor Light - Smartlight — £206K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/smart-rainbow-led-permanent-outdoor-light-smartlight"
last_updated: "2026-07-31T06:32:16.879Z"
locale: en
meta:
description: "Niche score 43/100 · £206K/yr market · 177K searches/yr · £82.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £206K/yr market · 177K searches/yr · £82.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smart Rainbow Led Permanent Outdoor Light - Smartlight — £206K/yr Amazon UK Niche (2026) - Flapen"
---
# **smart rainbow led permanent outdoor light - smartlight**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 60Conversion 18Competition 53Returns 33Price range 53Avg price 82Brand share 0Review moat 89Quality gap 40
**Review moat**
**Great****227.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£82.12**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+36.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£15.33–£175.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£206K**
£206K/yr · 177K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, smart rainbow led permanent outdoor light - smartlight is a £206K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart rainbow led permanent outdoor light - smartlight market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£164K–£205K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **89%**
- **Out of stock**
- **18.5%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**0%**
- Govee99% - Lepro1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +36.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Nov, Dec · busiest ÷ quietest = 16.7×
[**Open Trend **](https://flapen.com/research/uk/lighting/smart-rainbow-led-permanent-outdoor-light-smartlight/trend)
## **Top smart rainbow led permanent outdoor light - smartlight search terms**
- **govee outdoor lights**107K/yr+57.8%1.4% conv. - **govee outdoor**19K/yr+24.6%0.9% conv. - **govee garden lights**4K/yr+38.9%1.1% conv. - **govee lights outdoor**9K/yr-20.0%1.0% conv. - **permanent outdoor lights**16K/yr-17.4%0.0% conv. - **govee outdoor led strip lights**5K/yr+6.1%2.6% conv. - **rgb outdoor lights**4K/yr-23.1%0.0% conv. - **govee permanent outdoor lights**9K/yr-30.1%1.1% conv. - **permanent outdoor christmas lights**4K/yr-74.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/lighting/smart-rainbow-led-permanent-outdoor-light-smartlight/search-terms)
## **Top smart rainbow led permanent outdoor light - smartlight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£33K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Govee Outdoor LED Strip 10M RGBIC Outdoor Lights IP65 Smart App Control**Govee**£40.41**4.5★368 rev](https://www.amazon.co.uk/dp/B0BXD2DJZV) [2**Govee Outdoor Fence Wall Light RGBWIC IP65 Smart 4000K White Light 6 Pack**Govee**£71.40**4.6★204 rev](https://www.amazon.co.uk/dp/B0DBZYYH7Y) [3**Govee Outdoor Smart String Lights2 30M Dimmable RGBICW Outdoor Lights IP65**Govee**£77.72**4.6★226 rev](https://www.amazon.co.uk/dp/B0CXHJ9SJ8) [4**Govee Outdoor String Light 15M RGBICW 65lm per LED App&WiFi Control IP66**Govee**£41.61**4.6★305 rev](https://www.amazon.co.uk/dp/B0F5PPVSFP) [5**Govee Permanent Outdoor Lights 2 Smart RGBIC 40lm 30M with 72 LED IP67**Govee**£175.52**4.7★84 rev](https://www.amazon.co.uk/dp/B0D7VDXSM8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Govee Outdoor Wall Floodlight 3000lm 6500K PIR Sensor IP65 Security Light**Govee**£85.88**3 rev2mo ago](https://www.amazon.co.uk/dp/B0H1R4XLXT) [**Govee Outdoor Solar String Lights 10m RGBICW with 8 Dimmable LED IP67**Govee**£102.15**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHK2XJN) [**Govee Outdoor Smart String Lights 2 15M RGBICW IP65 Garden Lights Dimmable**Govee**£65.57**226 rev4mo ago](https://www.amazon.co.uk/dp/B0GR4ZH1PK) [**Lepro ZB1 AI Festoon Lights Outdoor 15m RGB+IC Warm White IP65 Waterproof**Lepro**£38.12**194 rev5mo ago](https://www.amazon.co.uk/dp/B0FX9WXB6T) [**Govee Outdoor UpDown Wall Lights 1400lm RGBICWW Porch Light IP66 2 Pack**Govee**£172.05**94 rev7mo ago](https://www.amazon.co.uk/dp/B0F8B32Q5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Govee Outdoor Smart String Lights 2 15M RGBICW IP65 Garden Lights Dimmable**Govee**£65.57**4.6★**▲ 455%**](https://www.amazon.co.uk/dp/B0GR4ZH1PK) [**Govee Outdoor Solar String Lights 10m RGBICW with 8 Dimmable LED IP67**Govee**£102.15**4.5★**▲ 444%**](https://www.amazon.co.uk/dp/B0GRHK2XJN) [**Govee Outdoor Wall Floodlight 3000lm 6500K PIR Sensor IP65 Security Light**Govee**£85.88**4.2★**▲ 443%**](https://www.amazon.co.uk/dp/B0H1R4XLXT) [**Lepro ZB1 AI Festoon Lights Outdoor 15m RGB+IC Warm White IP65 Waterproof**Lepro**£38.12**4.6★**▲ 394%**](https://www.amazon.co.uk/dp/B0FX9WXB6T) [**Govee Outdoor UpDown Wall Lights 1400lm RGBICWW Porch Light IP66 2 Pack**Govee**£172.05**4.8★**▲ 95%**](https://www.amazon.co.uk/dp/B0F8B32Q5F)
**~~View all trending →~~**
## **What buyers say about smart rainbow led permanent outdoor light - smartlight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**26%
*“Really bright”*
**Quality-Overall**16%
*“The build quality feels solid”*
**Value For Money**9%
*“Great value”*
**Color**9%
*“have true colours”*
**Assembly/Installation**9%
*“Setting them up was very straight forward”*
**Design-Overall**4%
*“Top quality and great design”*
**Advertised Vs Actual Product**2%
*“The lights are as they advertise”*
**Functionality-Overall**2%
*“they do the job”*
**Water Resistance**2%
*“It is a high-quality system with IP65 waterproof protection that effectively operates in a wide range of temperatures”*
**Weather Proof**2%
*“They've been up six months sand seem to have good weather resistance”*
### **What buyers complain about **
**Durability**19%
*“Broken in less than a month”*
**Quality-Overall**9%
*“Cheap”*
**Value For Money**8%
*“Bit over priced though”*
**Connectivity-Overall**5%
*“Bluetooth and Wifi connected so the control box has gone faulty”*
**Water Resistance**4%
*“therefore it does not fit inside a standard waterproof outdoor socket”*
**Color**4%
*“if you're looking to get white or warm don't buy get the colour your looking for as this is good for different colour the white is like a blue colour”*
**Socket/Port/Plug**3%
*“The supplied plug/adapter is not suitable”*
**Design-Overall**2%
*“Bad Design”*
**Mounting**2%
*“So the screws just churn up and useless”*
**Compatibility-Overall**2%
*“doesn't fit in an outdoor socket”*
### **Top return reasons **
**Functionality-Overall**16%
**Compatibility-Overall**12%
**Connectivity-Overall**11%
**Size-Overall**11%
**Defective Material/Parts**10%
**Brightness/Shine/Glow**7%
**Socket/Port/Plug**4%
**Quality-Overall**4%
**Value For Money**3%
**Color**3%
## **Common questions**
- **Is smart rainbow led permanent outdoor light - smartlight profitable to sell on Amazon United Kingdom?**
- The niche generates £206K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the smart rainbow led permanent outdoor light - smartlight niche?**
- 2 brands and 5 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in smart rainbow led permanent outdoor light - smartlight?**
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 4.4%.
- **When does demand for smart rainbow led permanent outdoor light - smartlight peak?**
- Demand peaks in May–Jun–Nov–Dec; the busiest month runs 16.7× the quietest.
- **What does it cost to enter the smart rainbow led permanent outdoor light - smartlight niche?**
- Listings span £15.33–£175.52; the average listing price is £82.12 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
## **Related niches in Lighting**
- 62 [**floor lamp**](https://flapen.com/research/uk/lighting/floor-lamp)£613K/yr-41.7%**Worth a look**- 62 [**camping lights**](https://flapen.com/research/uk/lighting/camping-lights)£635K/yr+103.7%**Worth a look**- 63 [**outdoor wall lights**](https://flapen.com/research/uk/lighting/outdoor-wall-lights)£818K/yr-29.1%**Worth a look**- 63 [**solar camping light**](https://flapen.com/research/uk/lighting/solar-camping-light)£44K/yr+179.7%**Worth a look**- 63 [**christmas lights**](https://flapen.com/research/uk/lighting/christmas-lights)£989K/yr+10.1%**Launch it**- 64 [**string lights solar powered**](https://flapen.com/research/uk/lighting/string-lights-solar-powered)£58K/yr+54.4%**Worth a look**[**All Lighting niches **](https://flapen.com/research/uk/lighting)