---
title: "Search terms — security lights outdoor motion sensor - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/security-lights-outdoor-motion-sensor/search-terms"
last_updated: "2026-07-31T12:41:37.954Z"
locale: en
meta:
  description: "Niche score 59/100 · £780K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £780K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — security lights outdoor motion sensor - Flapen"
---

# **security lights outdoor motion sensor**

**Worth a look**

Shows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 2Conversion 33Competition 78Returns 72Price range 74Avg price 80Brand share 88Review moat 44Quality gap 65

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£16.90**

avg listing price — sweet spot $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****£7.94–£35.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£780K**

£780K/yr · 1.7M searches

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,124.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-46.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")