---
title: "Search terms — security light bulb - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/security-light-bulb/search-terms"
last_updated: "2026-07-31T07:18:04.027Z"
locale: en
meta:
  description: "Niche score 54/100 · £196K/yr market · 47K searches/yr · £44.99 avg price. Soft demand (-49.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £196K/yr market · 47K searches/yr · £44.99 avg price. Soft demand (-49.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — security light bulb - Flapen"
---

# **security light bulb**

**Worth a look**

Shows low returns (1.0%), but soft demand (-49.0% this quarter) keeps it on the watch list.

Market size 39Growth 1Conversion 84Competition 55Returns 95Price range 10Avg price 95Brand share 75Review moat 73Quality gap 58

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£44.99**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****60%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****561**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£196K**

£196K/yr · 47K searches

**Price range**

**Bad****£3.01–£882.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-49.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")