---
title: "Search terms — purple fairy lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/purple-fairy-lights/search-terms"
last_updated: "2026-07-31T11:36:22.652Z"
locale: en
meta:
  description: "Niche score 47/100 · £15K/yr market · 54K searches/yr · £7.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £15K/yr market · 54K searches/yr · £7.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — purple fairy lights - Flapen"
---

# **purple fairy lights**

**Skip it**

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 17Conversion 46Competition 80Returns 82Price range 25Avg price 21Brand share 85Review moat 43Quality gap 60

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,229.56**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£1.67–£19.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.56**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-15.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£15K**

£15K/yr · 54K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")