---
title: "Power Outage Lights — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/power-outage-lights"
last_updated: "2026-07-31T08:36:35.468Z"
locale: en
meta:
description: "Niche score 46/100 · £56K/yr market · 52K searches/yr · £18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £56K/yr market · 52K searches/yr · £18.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Power Outage Lights — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **power outage lights**
**Skip it**
Soft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 3Conversion 66Competition 75Returns 81Price range 82Avg price 83Brand share 13Review moat 54Quality gap 53
**Avg price**
**Great****£18.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.14–£50.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,356.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£56K**
£56K/yr · 52K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, power outage lights is a £56K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power outage lights market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **94%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**3%**
- Auraglow45% - Xtralite34% - HuuppHip6% - SAFETLIGHT5% - BORDRISE5% - UltraSecure2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/lighting/power-outage-lights/trend)
## **Top power outage lights search terms**
- **auraglow**19K/yr-42.9%1.9% conv. - **auraglow lights**7K/yr-19.4%2.1% conv. - **auraglow pir motion sensor light**9K/yr-62.3%7.7% conv. - **xtralite nitesafe torch**4K/yr-23.7%10.2% conv. - **plug in torch**5K/yr-55.0%5.8% conv. - **plug in torch emergency light**3K/yr-38.9%8.3% conv. - **xtralite**3K/yr-38.9%4.6% conv. - **power failure light**2K/yr-58.1%1.6% conv. [**All search terms **](https://flapen.com/research/uk/lighting/power-outage-lights/search-terms)
## **Top power outage lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Auraglow Plug in PIR Motion Sensor LED Night Light Hallway Safety Living Aid & Rechargeable Battery Powered Emergency Torch - Warm White**Auraglow**£16.00**4.4★1,501 rev](https://www.amazon.co.uk/dp/B073XQLH4S) [2**Xtralite NiteSafe 3-in-1 Rechargeable LED Torch Night Light and Automatic Power Failure Light Induction Charging Weatherproof 80 Lumens Energy Efficient for Home Camping and Emergencies**Xtralite**£16.51**4.5★1,033 rev](https://www.amazon.co.uk/dp/B00H722MSW) [3**Xtralite NiteSafe Sensor II Night Light - 4 Function Motion Sensor LED Rechargeable Nightlight Power Failure Light Torch**Xtralite**£19.30**4.5★957 rev](https://www.amazon.co.uk/dp/B00H72492O) [4**Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight**Xtralite**£18.21**4.5★910 rev](https://www.amazon.co.uk/dp/B00NMDM0RS) [5***NEW* 3-in-1 Rechargeable Torch Automatic Night Light & Emergency Power Cut Light. As seen on BBCsDragons Den**SAFETLIGHT**£15.36**4.5★838 rev](https://www.amazon.co.uk/dp/B003U47RCW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack**BORDRISE**£24.83**43 rev11mo ago](https://www.amazon.co.uk/dp/B0FP1MH4HV) [**2 Pack Plug in Motion Sensor Night Light 4 in 1 Emergency Light with Rechargeable Base Bright Power Failure Light Portable Emergency Torch Plug in Night Light for Hallway Stairs Nursery Bedroom**HuuppHip**£28.39**88 rev1y ago](https://www.amazon.co.uk/dp/B0F9FQD17C) [**Auraglow Rechargeable Wireless LED Light Bulb with Remote Battery-Powered Dimmable Colour-Changing Wall or Ceiling Magnet Mounted (2 Pack)**Auraglow**£18.28**51 rev1y ago](https://www.amazon.co.uk/dp/B0F7RNQFKX) [**Luqixcey 2 Pack LED Motion Sensor Night Light 4 in 1 LED Power Failure Light Rechargeable Plug in Emergency Flashlight Portable Dimmable Nightlights for Kids Adults Home Power Failure**Luqixcey**£20.69**51 rev1y ago](https://www.amazon.co.uk/dp/B0DQV3PKHT) [**LED NGHT Light Plug in Wall 4 Function Motion Sensor Night Light with Rechargeable Plug Base Power Failure Light Torch and Work Light Emergency Plug in Lights for Hallway (Contemporary 2 Count)**HuuppHip**£27.56**103 rev2y ago](https://www.amazon.co.uk/dp/B0D8Q78W3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Auraglow Solar & USB Rechargeable Outdoor Lantern Cordless Table Lamp 750lm Light**Auraglow**£30.24**4.5★**▲ 323%**](https://www.amazon.co.uk/dp/B09XXWH6HC) [**Auraglow Wireless PIR Motion Sensor Table Lamp Super Bright LED Battery Powered Hallway Night Light - Square - 2 Pack**Auraglow**£14.87**4.3★**▲ 267%**](https://www.amazon.co.uk/dp/B09RZTFPVW) [**Plug in Motion Sensor Night Light 4 in 1 Automatic Power Failure Light Emergency Light Portable LED Torch Wireless Induction Charging Plug in Night Light for Hallway Stairs Bedroom 2 Pack**BORDRISE**£24.83**4.2★**▲ 141%**](https://www.amazon.co.uk/dp/B0FP1MH4HV) [**Auraglow Super Bright Plug In PIR Motion Sensor Hallway Living Aid Safety LED Night Light**Auraglow**£10.66**4.5★**▲ 73%**](https://www.amazon.co.uk/dp/B017SYTCFO) [**Xtralite NiteSafe Maxi Rechargeable Night Light - 4 Function LED Nightlight Power Failure Light Torch and Worklight**Xtralite**£18.21**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B00NMDM0RS)
**~~View all trending →~~**
## **What buyers say about power outage lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Great light”*
**Quality-Overall**10%
*“Well made and give off a good amount of light”*
**Value For Money**8%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**6%
*“Easy to use”*
**Battery Life**5%
*“Battery life is excellent”*
**Charging**4%
*“Holds charge well”*
**Efficiency**3%
*“Works well and gives reassurance”*
**Size-Overall**2%
*“Once removed the item fits perfectly and works well”*
**Assembly/Installation**2%
*“Easily installed”*
### **What buyers complain about **
**Durability**24%
*“Broken”*
**Quality-Overall**9%
*“not a very reliable Product”*
**Charging**8%
*“One thing that could be improved on is that I can't see any charging indicator”*
**Battery Life**6%
*“Useless battery”*
**Adhesion/Stickiness**5%
*“The adhesive pad also fell off fairly quickly”*
**Brightness/Shine/Glow**5%
*“The light isnt as bright as I was expecting”*
**Functionality-Overall**3%
*“Auto not working”*
**Strength**3%
*“Feels flimsy”*
**Size-Overall**3%
*“Much smaller than I was expecting”*
**Water Resistance**2%
*“then they stopped working as filled with rain”*
### **Top return reasons **
**Functionality-Overall**30%
**Brightness/Shine/Glow**17%
**Size-Overall**12%
**Defective Material/Parts**8%
**Charging**8%
**Quality-Overall**3%
**Durability**2%
**Compatibility-Overall**2%
**Adhesion/Stickiness**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is power outage lights profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 36 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the power outage lights niche?**
- 9 brands and 15 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in power outage lights?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.7%.
- **When does demand for power outage lights peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the power outage lights niche?**
- Listings span £8.14–£50.74; the average listing price is £18.22 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.
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