---
title: "Search terms — pink fairy lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/pink-fairy-lights/search-terms"
last_updated: "2026-07-31T13:05:57.147Z"
locale: en
meta:
  description: "Niche score 47/100 · £37K/yr market · 125K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £37K/yr market · 125K searches/yr · £8.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — pink fairy lights - Flapen"
---

# **pink fairy lights**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 13Conversion 45Competition 68Returns 80Price range 25Avg price 23Brand share 79Review moat 66Quality gap 76

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****852.44**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****£1.70–£19.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.26**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£37K**

£37K/yr · 125K searches