---
title: "Trend — personalised neon sign - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/personalised-neon-sign/trend"
last_updated: "2026-07-31T12:09:12.292Z"
locale: en
meta:
  description: "Niche score 50/100 · £51K/yr market · 167K searches/yr · £52.32 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £51K/yr market · 167K searches/yr · £52.32 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — personalised neon sign - Flapen"
---

# **personalised neon sign**

**Worth a look**

Shows low returns (0.4%), but weak search conversion (0.6%) keeps it on the watch list.

Market size 13Growth 17Conversion 7Competition 65Returns 98Price range 76Avg price 92Brand share 88Review moat 82Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£52.32**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****364.9**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£9.99–£121.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£51K**

£51K/yr · 167K searches

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")