---
title: "Outside Wall Lights — £84K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outside-wall-lights"
last_updated: "2026-07-31T08:29:45.331Z"
locale: en
meta:
description: "Niche score 55/100 · £84K/yr market · 354K searches/yr · £21.31 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £84K/yr market · 354K searches/yr · £21.31 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outside Wall Lights — £84K/yr Amazon UK Niche (2026) - Flapen"
---
# **outside wall lights**
**Worth a look**
Shows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 21Growth 20Conversion 14Competition 93Returns 68Price range 81Avg price 91Brand share 87Review moat 72Quality gap 53
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****£21.31**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£7.54–£49.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****632.3**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£84K**
£84K/yr · 354K searches
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outside wall lights is a £84K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outside wall lights market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£64K–£85K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**57 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**48%**
Top 20: 78%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**50%**
- EBION24% - Kerry9% - AOEH6% - YOVGQOLV5% - Aigostar3% - HARPER LIVING3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/lighting/outside-wall-lights/trend)
## **Top outside wall lights search terms**
- **porch light**72K/yr-9.2%0.7% conv. - **outdoor lamp**29K/yr+54.3%0.6% conv. - **front door light**57K/yr-40.7%0.7% conv. - **up down outside lights**22K/yr+8.2%1.8% conv. - **front door lights**24K/yr-10.6%0.4% conv. - **ip65 outdoor wall lights**17K/yr-13.4%0.4% conv. - **outdoor lamps**9K/yr+69.0%0.7% conv. - **outdoor porch light**18K/yr-19.0%0.6% conv. - **porch lights**13K/yr-3.4%0.4% conv. - **porch lights outdoor**19K/yr-43.8%0.8% conv. [**All search terms **](https://flapen.com/research/uk/lighting/outside-wall-lights/search-terms)
## **Top outside wall lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EBION Outdoor Wall Lantern Black Outdoor Wall Lights with Clear Glass Shade**EBION**£14.73**4.5★194 rev](https://www.amazon.co.uk/dp/B0D9JN4FLG) [2**EBION Outdoor Wall Lights IP65 Up and Down Lights Mains Powered Anthracite**EBION**£10.73**4.6★373 rev](https://www.amazon.co.uk/dp/B0BZRJDXHG) [3**Outdoor Wall Lights LED Black Long Wall Sconce Ip65 Waterproof Outside Lights Rectangular Wall Lighting 3000k 12W Aluminum Exterior/Indoor Wall Light For Garden Villa Porch Terraces Garage 30cm*1**AOEH**£17.48**4.2★1,079 rev](https://www.amazon.co.uk/dp/B09C35M97K) [4**EBION Outdoor Wall Lights IP65 Up Down Outside Lights Mains Powered Black**EBION**£11.54**4.6★373 rev](https://www.amazon.co.uk/dp/B0DR29HFBR) [5**Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B**Long Life Lamp Company**£10.88**4.6★2,345 rev](https://www.amazon.co.uk/dp/B00VYSL5LK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey**YOVGQOLV**£26.64**43 rev8mo ago](https://www.amazon.co.uk/dp/B0GJ2X94T2) [**SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen**SAIWEYA**£24.72**224 rev10mo ago](https://www.amazon.co.uk/dp/B0FRXMN1Y2) [**VIMAZ Rechargeable Cordless Table Lamp for Outdoor Indoor 3 Color Dimmable Portable Black LED Touch Lamp 4000mAh Battery Operated Lamp Crystal Lantern Lamp for Camping Patio Shower Bar**VIMAZ**£15.66**101 rev1y ago](https://www.amazon.co.uk/dp/B0FGNKC5JN) [**HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle**HARPER LIVING**£24.12**117 rev1y ago](https://www.amazon.co.uk/dp/B0DYVJYKDD) [**EBION LED Wall Lights Up Down Indoor Outdoor Wall Lights 3000K-6500K 1 Pack**EBION**£14.21**31 rev1y ago](https://www.amazon.co.uk/dp/B0DSVVQF28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outdoor Wall Lights Mains Powered Up Down Outside Light IP54 Waterproof Porch Front Door Light Modern Square Lighting Exterior Sconce Lamp Included 2 x 5W 3000K GU10 Bulbs for House Anthracite Grey**YOVGQOLV**£26.64**4.8★**▲ 339%**](https://www.amazon.co.uk/dp/B0GJ2X94T2) [**SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen**SAIWEYA**£24.72**4.6★**▲ 243%**](https://www.amazon.co.uk/dp/B0FRXMN1Y2) [**VIMAZ Rechargeable Cordless Table Lamp for Outdoor Indoor 3 Color Dimmable Portable Black LED Touch Lamp 4000mAh Battery Operated Lamp Crystal Lantern Lamp for Camping Patio Shower Bar**VIMAZ**£15.66**4.5★**▲ 202%**](https://www.amazon.co.uk/dp/B0FGNKC5JN) [**Guaranteed4Less LED Garden Lights Lamp Post Solar Powered Lantern Patio Pathway Walkway Outdoor (2) Black**Guaranteed4less**£15.85**4.1★**▲ 121%**](https://www.amazon.co.uk/dp/B06XWG3PPT) [**EBION Outdoor Wall Lights IP65 Up Down Outside Lights Mains Powered Black**EBION**£11.54**4.6★**▲ 119%**](https://www.amazon.co.uk/dp/B0DR29HFBR)
**~~View all trending →~~**
## **What buyers say about outside wall lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Bright light”*
**Quality-Overall**14%
*“Decent quality”*
**Value For Money**10%
*“Great value for money”*
**Assembly/Installation**7%
*“Easy install”*
**Size-Overall**4%
*“Fits great”*
**Design-Overall**4%
*“a very clever design”*
**Advertised Vs Actual Product**3%
*“works as advertised”*
**Charging**3%
*“The charge lasts a long time”*
**Ease Of Use**2%
*“Easy to hang”*
**Strength**2%
*“Strong, sturdy and looks great”*
### **What buyers complain about **
**Durability**10%
*“Failed after a month”*
**Size-Overall**9%
*“ON SMALL SIDE”*
**Quality-Overall**7%
*“Poor quality checking”*
**Brightness/Shine/Glow**7%
*“Not very bright”*
**Functionality-Overall**6%
*“Doesn't work”*
**Charging**5%
*“Takes a very long time to charge”*
**Assembly/Installation**3%
*“Limited installation Options”*
**Value For Money**3%
*“for that reason I felt they were a bit expensive”*
**Strength**3%
*“flimsy”*
**Water Resistance**3%
*“The IP65 waterproof rating isn't something I've properly tested”*
### **Top return reasons **
**Size-Overall**41%
**Functionality-Overall**10%
**Brightness/Shine/Glow**7%
**Defective Material/Parts**6%
**Quality-Overall**4%
**Compatibility-Overall**4%
**Color**4%
**Advertised Vs Actual Product**3%
**Charging**2%
**Material Quality**2%
## **Common questions**
- **Is outside wall lights profitable to sell on Amazon United Kingdom?**
- The niche generates £84K/yr across 101 tracked products. 7 of 27 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the outside wall lights niche?**
- 57 brands and 79 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in outside wall lights?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.3%.
- **When does demand for outside wall lights peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the outside wall lights niche?**
- Listings span £7.54–£49.22; the average listing price is £21.31 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.
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