---
title: "Products — outdoor wall lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outdoor-wall-lights/products"
last_updated: "2026-07-31T09:35:42.076Z"
locale: en
meta:
  description: "Niche score 63/100 · £818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — outdoor wall lights - Flapen"
---

# **outdoor wall lights**

**Worth a look**

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 10Conversion 22Competition 93Returns 69Price range 80Avg price 85Brand share 96Review moat 58Quality gap 62

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Avg price**

**Great****£19.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.75–£45.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£818K**

£818K/yr · 2.4M searches

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,195.53**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-29.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")