---
title: "Outdoor Wall Lights — £818K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outdoor-wall-lights"
last_updated: "2026-07-31T07:59:26.794Z"
locale: en
meta:
description: "Niche score 63/100 · £818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £818K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Wall Lights — £818K/yr Amazon UK Niche (2026) - Flapen"
---
# **outdoor wall lights**
**Worth a look**
Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 10Conversion 22Competition 93Returns 69Price range 80Avg price 85Brand share 96Review moat 58Quality gap 62
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****£19.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.75–£45.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£818K**
£818K/yr · 2.4M searches
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,195.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, outdoor wall lights is a £818K/yr Amazon United Kingdom market (2.4M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 63/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor wall lights market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **£957K–£1.1M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**34%**
Top 20: 74%
**Top-5 click share**
**22%**
Top 20: 55%
**Open market**
**62%**
- EBION12% - Philips7% - Jsdoin6% - Lepro5% - Long Life Lamp Company4% - Kerry4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/lighting/outdoor-wall-lights/trend)
## **Top outdoor wall lights search terms**
- **outdoor wall lights**348K/yr+0.3%0.4% conv. - **security light**223K/yr-20.4%2.1% conv. - **motion sensor lights outdoor**221K/yr-31.2%1.3% conv. - **outdoor light**151K/yr+3.1%0.6% conv. - **security lights outdoor motion sensor**255K/yr-47.7%2.0% conv. - **outside lights mains powered**123K/yr+6.1%0.8% conv. - **outdoor wall lights mains powered**92K/yr+5.6%0.4% conv. - **flood lights outdoor**103K/yr-27.6%1.4% conv. - **porch light**72K/yr-9.2%0.5% conv. - **outside light**86K/yr-22.8%1.0% conv. [**All search terms **](https://flapen.com/research/uk/lighting/outdoor-wall-lights/search-terms)
## **Top outdoor wall lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£16K4%£33K6%£49K8%£65K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard**Jsdoin**£13.77**4.0★2,211 rev](https://www.amazon.co.uk/dp/B0CP3YWKGR) [2**Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes**Philips**£30.59**4.6★322 rev](https://www.amazon.co.uk/dp/B0F8QPSPCH) [3**Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B**Long Life Lamp Company**£10.88**4.6★2,345 rev](https://www.amazon.co.uk/dp/B00VYSL5LK) [4**EBION Outdoor Wall Lantern Black Outdoor Wall Lights with Clear Glass Shade**EBION**£14.73**4.5★194 rev](https://www.amazon.co.uk/dp/B0D9JN4FLG) [5**JumJam Solar Flood Lights Security Lights Outdoor Motion Sensor for Garden**JumJam**£18.65**4.5★1,647 rev](https://www.amazon.co.uk/dp/B0D78C5G5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden**Aomeya**£11.87**2,955 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTTF9C9) [**Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch**Philips**£34.29**176 rev10mo ago](https://www.amazon.co.uk/dp/B0FDQRRZNR) [**Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes**Philips**£30.59**322 rev11mo ago](https://www.amazon.co.uk/dp/B0F8QPSPCH) [**HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle**HARPER LIVING**£24.12**117 rev1y ago](https://www.amazon.co.uk/dp/B0DYVJYKDD) [**HARPER LIVING Outdoor Wall Lights E27 Outside Lights Mains Powered IP54 Weatherproof Aluminum Black Exterior Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio**HARPER LIVING**£18.94**117 rev1y ago](https://www.amazon.co.uk/dp/B0DYVHNXTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden**Aomeya**£11.87**4.3★**▲ 525%**](https://www.amazon.co.uk/dp/B0GSTTF9C9) [**HARPER LIVING Outdoor Wall Lights Lantern Mains Powered IP65 Weatherproof Black Aluminum E27 Socket Outside Wall Lamp with Clear Shade Security Lights for Porch Front Door Garden Patio Rectangle**HARPER LIVING**£24.12**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0DYVJYKDD) [**Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack**Aigostar**£16.29**4.3★**▲ 185%**](https://www.amazon.co.uk/dp/B0C8MBQVNT) [**EBION Outdoor Coach Lantern Wall Lights Traditional Vintage Retro Light E27**EBION**£17.96**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0DS42QVZQ) [**GRIFEMA 20W LED Security Light with Motion Sensor 2200LM 6500K**GRIFEMA**£7.94**3.9★**▲ 86%**](https://www.amazon.co.uk/dp/B0D4V3LKP3)
**~~View all trending →~~**
## **What buyers say about outdoor wall lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**35%
*“Bright light”*
**Value For Money**11%
*“Excellent price”*
**Quality-Overall**11%
*“The build quality is excellent”*
**Assembly/Installation**8%
*“Easily installed”*
**Size-Overall**4%
*“perfect fit”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**2%
*“Does the job”*
**Security**2%
*“Security light”*
**Ease Of Use**2%
*“Ease of use”*
**Charging**2%
*“Quick to charge”*
### **What buyers complain about **
**Durability**19%
*“Broke”*
**Quality-Overall**10%
*“Awful quality”*
**Functionality-Overall**9%
*“Doesn't work”*
**Size-Overall**7%
*“Much smaller”*
**Brightness/Shine/Glow**4%
*“Not very bright”*
**Value For Money**3%
*“Look more expensive than they are”*
**Charging**3%
*“Very difficult to charge units”*
**Water Resistance**3%
*“Not rain resistant”*
**Battery Life**3%
*“battery poor”*
**Assembly/Installation**2%
*“Limited installation Options”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**16%
**Brightness/Shine/Glow**10%
**Defective Material/Parts**8%
**Compatibility-Overall**5%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Connectivity-Overall**3%
**Charging**2%
**Durability**2%
## **Common questions**
- **Is outdoor wall lights profitable to sell on Amazon United Kingdom?**
- The niche generates £818K/yr across 97 tracked products. 11 of 23 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the outdoor wall lights niche?**
- 57 brands and 98 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in outdoor wall lights?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.2%.
- **When does demand for outdoor wall lights peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the outdoor wall lights niche?**
- Listings span £7.75–£45.71; the average listing price is £19.13 (sweet spot $15–$100). The average incumbent carries 1,196 reviews — the moat a new listing must climb.
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