---
title: "Search terms — outdoor tree lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outdoor-tree-lights/search-terms"
last_updated: "2026-07-31T11:49:11.217Z"
locale: en
meta:
  description: "Niche score 48/100 · £33K/yr market · 114K searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £33K/yr market · 114K searches/yr · £11.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — outdoor tree lights - Flapen"
---

# **outdoor tree lights**

**Skip it**

A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 41Conversion 33Competition 59Returns 86Price range 57Avg price 43Brand share 74Review moat 29Quality gap 63

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£4.53–£28.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.11**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+12.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,580.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£33K**

£33K/yr · 114K searches