---
title: "Trend — outdoor string lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outdoor-string-lights/trend"
last_updated: "2026-07-31T08:31:09.834Z"
locale: en
meta:
  description: "Niche score 66/100 · £734K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £734K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — outdoor string lights - Flapen"
---

# **outdoor string lights**

**Worth a look**

Shows a sweet-spot price point ($22.33 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 59Conversion 26Competition 64Returns 86Price range 86Avg price 93Brand share 80Review moat 60Quality gap 58

**Avg price**

**Great****£22.33**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£8.73–£63.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****£734K**

£734K/yr · 1.6M searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,119.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+35.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale