---
title: "Search terms — outdoor spot lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/outdoor-spot-lights/search-terms"
last_updated: "2026-07-31T19:31:55.183Z"
locale: en
meta:
  description: "Niche score 53/100 · £39K/yr market · 69K searches/yr · £21.22 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £39K/yr market · 69K searches/yr · £21.22 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — outdoor spot lights - Flapen"
---

# **outdoor spot lights**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 15Conversion 33Competition 80Returns 59Price range 80Avg price 91Brand share 93Review moat 72Quality gap 67

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£21.22**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****£6.00–£54.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****605.84**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-19.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£39K**

£39K/yr · 69K searches