---
title: "Northern Lights — £65K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/northern-lights"
last_updated: "2026-07-31T07:58:48.408Z"
locale: en
meta:
description: "Niche score 33/100 · £65K/yr market · 65K searches/yr · £19.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £65K/yr market · 65K searches/yr · £19.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Northern Lights — £65K/yr Amazon UK Niche (2026) - Flapen"
---
# **northern lights**
**Skip it**
Soft demand (-50.1% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 60Competition 9Returns 69Price range 79Avg price 85Brand share 0Review moat 48Quality gap 58
**Avg price**
**Great****£19.13**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.75–£28.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,664.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£65K**
£65K/yr · 65K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-50.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, northern lights is a £65K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **northern lights market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£57K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- One Fire32% - PIKOY26% - LAKERISE17% - Wudyfei9% - YunLone8% - AIBAOBAO8%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -50.1% search growth over the last 90 days.
5K4KPrime Day '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/lighting/northern-lights/trend)
## **Top northern lights search terms**
- **northern lights**24K/yr-41.8%0.4% conv. - **aurora borealis night light projector**17K/yr-66.8%1.1% conv. - **aurora borealis light**11K/yr-73.1%0.0% conv. - **northern lights cube**4K/yr-76.3%5.7% conv. - **aurora borealis night light**3K/yr-91.4%0.0% conv. - **keyora aurora dreamscape projector**5K/yr-94.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/lighting/northern-lights/search-terms)
## **Top northern lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift**One Fire**£19.51**4.5★966 rev](https://www.amazon.co.uk/dp/B0D14XDDHC) [2**PIKOY Projecteur Ciel Etoile 18 Couleurs Lampe Ambiance LED Chambre Deco Chambre Ado Veilleuse Enfant et Adulte Cadeau Fille**PIKOY**£22.64**4.5★2,450 rev](https://www.amazon.co.uk/dp/B0CK1F4Y1R) [3**LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts**LAKERISE**£17.02**4.4★59 rev](https://www.amazon.co.uk/dp/B0G2BLGZ8N) [4**Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms**Wudyfei**£12.20**4.1★112 rev](https://www.amazon.co.uk/dp/B0FR8BCXVQ) [5**YunLone 360 Lights 18 Colour Star Galaxy Projector with Smart APP IR Remote 8 White Noise Bluetooth Night Light Projector Home Decoration Bedroom Décor Birthday Gifts for Woman Teen Girls Kids Adult**YunLone**£20.91**4.2★5,650 rev](https://www.amazon.co.uk/dp/B09D91RJG7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts**LAKERISE**£17.02**59 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BLGZ8N) [**Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms**Wudyfei**£12.20**112 rev10mo ago](https://www.amazon.co.uk/dp/B0FR8BCXVQ) [**OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector**One Fire**£28.21**2,398 rev1y ago](https://www.amazon.co.uk/dp/B0DZTG5VW9) [**AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms**AIBAOBAO**£11.75**34 rev1y ago](https://www.amazon.co.uk/dp/B0DZCXS8Y1) [**Northern Lights Projector Sensory Lights Birthday Gifts for Women Girl Gift**One Fire**£19.51**966 rev2y ago](https://www.amazon.co.uk/dp/B0D14XDDHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LAKERISE Northern Lights Aurora Projector Light Galaxy Projector Sensory Lights 16 Colors Dimmable Remote Night Light for Bedroom Christmas Northern Lamp Cube Room Decor for Teen Gifts**LAKERISE**£17.02**4.4★**▲ 444%**](https://www.amazon.co.uk/dp/B0G2BLGZ8N) [**AIBAOBAO Galaxy Projector Light for Bedroom Northern Lights Projector Ocean Wave Sensory Light with 16 Colors 30 Lighting Modes Star for Kids Ceiling Projector Night Light for Party/Game Rooms**AIBAOBAO**£11.75**4.7★**▲ 443%**](https://www.amazon.co.uk/dp/B0DZCXS8Y1) [**Northern Lights Galaxy Light Projector 16 Colors Brightness Dimmable Sensory Lights Rechargeable Night Light Projector with Remote Control Mood Lighting for Bedroom Ceiling Party Game Baby Rooms**Wudyfei**£12.20**4.1★**▲ 155%**](https://www.amazon.co.uk/dp/B0FR8BCXVQ) [**One Fire Galaxy Projector 15 Color Gift Girl&Women&Boy Birthday White Noise**PIKOY**£20.80**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0D14XZD75) [**OneFire Galaxy Projector 16 Color Teenage Girl Gifts 5 Films Star Projector**One Fire**£28.21**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0DZTG5VW9)
**~~View all trending →~~**
## **What buyers say about northern lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**24%
*“Beautiful light”*
**Color**13%
*“Beautiful colours”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**7%
*“Good for price”*
**Gifting Purpose**5%
*“A very much loved gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Sleep Quality**3%
*“Helps sleeping”*
**Ease Of Use**3%
*“easy to use”*
**Display Brightness**3%
*“and luminosity is good”*
**Fun/Entertainment Experience**2%
*“Fun”*
### **What buyers complain about **
**Durability**12%
*“Broken with 2 months”*
**Remote Control**11%
*“Remote stopped working after one day”*
**Advertised Vs Actual Product**8%
*“Not as shown”*
**Noise Level**7%
*“Although very pretty, extremely noisy”*
**Quality-Overall**4%
*“Cube looks cheap”*
**Charging**4%
*“I just wish Id bought the one that said it could be charged”*
**Value For Money**4%
*“I do think its rather expensive for what it is though”*
**Brightness/Shine/Glow**3%
*“Poor light effect”*
**Color**3%
*“colour options could be improved”*
**Functionality-Overall**3%
*“will not turn on”*
### **Top return reasons **
**Functionality-Overall**14%
**Brightness/Shine/Glow**13%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**8%
**Remote Control**7%
**Charging**6%
**Quality-Overall**6%
**Noise Level**4%
**Size-Overall**4%
**Connectivity-Overall**4%
## **Common questions**
- **Is northern lights profitable to sell on Amazon United Kingdom?**
- The niche generates £65K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the northern lights niche?**
- 6 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in northern lights?**
- Top complaints mined from reviews: Durability, Remote Control, Advertised Vs Actual Product. The return rate is 2.2%.
- **What does it cost to enter the northern lights niche?**
- Listings span £11.75–£28.21; the average listing price is £19.13 (sweet spot $15–$100). The average incumbent carries 1,665 reviews — the moat a new listing must climb.
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