---
title: "Night Light — £1.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/night-light"
last_updated: "2026-07-31T07:17:14.606Z"
locale: en
meta:
description: "Niche score 58/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Night Light — £1.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **night light**
**Worth a look**
Shows a $1.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 89Growth 11Conversion 58Competition 65Returns 80Price range 44Avg price 41Brand share 79Review moat 34Quality gap 55
**Market size**
**Great****£1.7M**
£1.7M/yr · 3.0M searches
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.00–£23.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,141.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-28.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, night light is a £1.7M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night light market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£1.4M–£1.6M**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**56%**
Top 20: 95%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**40%**
- GRIFEMA21% - Suright10% - PURSNIC9% - Auxmir9% - Tommee Tippee7% - UPXNBOR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/lighting/night-light/trend)
## **Top night light search terms**
- **night light**1.2M/yr-26.9%3.5% conv. - **plug in night light**301K/yr-32.9%5.9% conv. - **night light plug in wall**314K/yr-38.9%5.9% conv. - **baby night light**114K/yr-13.1%1.9% conv. - **kids night light**150K/yr-29.1%1.2% conv. - **night light kids**156K/yr-40.9%1.6% conv. - **plug in light**96K/yr-29.0%1.9% conv. - **night lights**98K/yr-31.8%1.7% conv. - **plug in night light for hallway**91K/yr-41.6%7.1% conv. - **night light for kids**47K/yr-13.9%1.4% conv. [**All search terms **](https://flapen.com/research/uk/lighting/night-light/search-terms)
## **Top night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£83K10%£165K15%£248K20%£330K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GRIFEMA Plug in Night Light with Dusk to Dawn Photocell Sensor White**GRIFEMA**£4.00**4.4★2,267 rev](https://www.amazon.co.uk/dp/B0CNVYNVQF) [2**PURSNIC Night Light Plug in Wall Dusk to Dawn 3000K Warm White 2 Pack**PURSNIC**£7.28**4.4★3,655 rev](https://www.amazon.co.uk/dp/B0CZMTN8X3) [3**Tommee Tippee GroEgg2 Toddler Nightlight Colour-Changing Room Thermometer**Tommee Tippee**£16.17**4.4★6,440 rev](https://www.amazon.co.uk/dp/B08BD8TFV4) [4**Auxmir Night Light LED Touch Bedside Table Lamp Remote Control Dimmable Light with RGB Color Changing USB Rechargeable Portable Lamp for Children Kids Bedroom Living Room Camping**Auxmir**£11.86**4.4★25,506 rev](https://www.amazon.co.uk/dp/B083DC9J5M) [5**2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to**Suright**£6.79**4.8★31 rev](https://www.amazon.co.uk/dp/B0H3HFC34Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to**Suright**£6.79**31 rev1mo ago](https://www.amazon.co.uk/dp/B0H3HFC34Z) [**MEDE Night Light Dimmable Bedside Lamps with RGB for Toddler Kids Adults**MEDE**£12.67**1,093 rev3mo ago](https://www.amazon.co.uk/dp/B0GWZYJLTT) [**LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor**LOHAS-LED**£8.10**757 rev4mo ago](https://www.amazon.co.uk/dp/B0GSVTLVL5) [**PKBD Night Light Plug in Wall with Dusk to Dawn Sensor 1 Pack**PKBD**£7.81**206 rev8mo ago](https://www.amazon.co.uk/dp/B0G15KQB5Q) [**Night Light Plug in Wall with Motion Sensor and Dusk to Dawn Sensor**Suright**£11.74**310 rev9mo ago](https://www.amazon.co.uk/dp/B0FSK17GMQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MEDE Night Light Dimmable Bedside Lamps with RGB for Toddler Kids Adults**MEDE**£12.67**4.5★**▲ 376%**](https://www.amazon.co.uk/dp/B0GWZYJLTT) [**2 Pack Night Light Plug in Wall Dimmable LED Night Light with Dusk to**Suright**£6.79**4.8★**▲ 374%**](https://www.amazon.co.uk/dp/B0H3HFC34Z) [**LOHAS-LED Plug in Night Light Dimmable Nightlight 100LM Dusk to Dawn Sensor**LOHAS-LED**£8.10**4.4★**▲ 336%**](https://www.amazon.co.uk/dp/B0GSVTLVL5) [**Ledivion Night Light LED Touch Bedside Table Lamp RGB Colours Changing 5 Brightness Level Timing Function Dimmable Rechargable Remote Control Light for Bedroom Living Room**Ledivion**£10.47**4.4★**▲ 198%**](https://www.amazon.co.uk/dp/B0CM3HWT7G) [**GRIFEMA Plug in Night Light 2 Pack with Dusk to Dawn Sensor White**GRIFEMA**£7.17**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0DT64X59X)
**~~View all trending →~~**
## **What buyers say about night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**39%
*“Bright light”*
**Value For Money**11%
*“Excellent value”*
**Quality-Overall**8%
*“Excellent product”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Color**4%
*“Colours are also quite pretty”*
**Charging**3%
*“charges well”*
**Sleep Quality**2%
*“Good for kids, good sleep”*
**Efficiency**2%
*“does what I wanted it to do well”*
**Battery Life**1%
*“battery lasts long”*
### **What buyers complain about **
**Durability**18%
*“Broke after a month”*
**Brightness/Shine/Glow**12%
*“Not bright enough”*
**Charging**7%
*“it stopped charging this week”*
**Functionality-Overall**7%
*“Not working well at all”*
**Quality-Overall**6%
*“Bad quality”*
**Size-Overall**5%
*“It is a small unit”*
**Value For Money**3%
*“Cheap price though”*
**Battery Life**3%
*“Battery life suddenly dropped”*
**Advertised Vs Actual Product**2%
*“WRONG DESCRIPTION”*
**Remote Control**1%
*“no remote”*
### **Top return reasons **
**Brightness/Shine/Glow**25%
**Functionality-Overall**18%
**Size-Overall**9%
**Charging**7%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Durability**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is night light profitable to sell on Amazon United Kingdom?**
- The niche generates £1.7M/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the night light niche?**
- 24 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in night light?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 1.7%.
- **When does demand for night light peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the night light niche?**
- Listings span £4.00–£23.80; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 3,141 reviews — the moat a new listing must climb.
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