---
title: "Search terms — navy lampshade - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/navy-lampshade/search-terms"
last_updated: "2026-07-31T09:24:41.606Z"
locale: en
meta:
  description: "Niche score 46/100 · £41K/yr market · 193K searches/yr · £13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £41K/yr market · 193K searches/yr · £13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — navy lampshade - Flapen"
---

# **navy lampshade**

**Skip it**

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 11Conversion 19Competition 75Returns 99Price range 49Avg price 63Brand share 40Review moat 80Quality gap 65

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****408.59**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.61**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£7.07–£22.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-27.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£41K**

£41K/yr · 193K searches