---
title: "Multicoloured Christmas Lights — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/multicoloured-christmas-lights"
last_updated: "2026-07-31T08:36:29.243Z"
locale: en
meta:
description: "Niche score 49/100 · £68K/yr market · 252K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £68K/yr market · 252K searches/yr · £11.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Multicoloured Christmas Lights — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **multicoloured christmas lights**
**Skip it**
Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 7Conversion 30Competition 83Returns 78Price range 48Avg price 42Brand share 90Review moat 45Quality gap 60
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£3.55–£25.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,973.52**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£68K**
£68K/yr · 252K searches
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, multicoloured christmas lights is a £68K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **multicoloured christmas lights market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£89K–£111K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**45%**
Top 20: 90%
**Top-5 click share**
**32%**
Top 20: 75%
**Open market**
**50%**
- Ollny12% - Lezonic10% - Dalugo8% - Hopexy8% - Premier7% - FairyGlim5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 86.3×
[**Open Trend **](https://flapen.com/research/uk/lighting/multicoloured-christmas-lights/trend)
## **Top multicoloured christmas lights search terms**
- **coloured lights**12K/yr-38.7%1.1% conv. - **coloured fairy lights**17K/yr-31.4%3.6% conv. - **fairy lights multicoloured**6K/yr-22.3%4.0% conv. - **multicoloured fairy lights**9K/yr-51.4%3.0% conv. - **multicoloured christmas lights**41K/yr+1.0%0.3% conv. - **multi coloured fairy lights**7K/yr-36.9%1.8% conv. - **fairy lights coloured**4K/yr-30.0%4.6% conv. - **coloured fairy lights plug in**6K/yr-49.2%5.5% conv. - **multi coloured lights**5K/yr-52.7%0.8% conv. - **christmas tree lights multicoloured**27K/yr+2.4%1.9% conv. [**All search terms **](https://flapen.com/research/uk/lighting/multicoloured-christmas-lights/search-terms)
## **Top multicoloured christmas lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fairy Lights Plug in 120 LEDs 12M/39ft Globe String Lights Mains Powered**Lezonic**£13.57**4.4★2,455 rev](https://www.amazon.co.uk/dp/B08F7MG1WN) [2**Dalugo Multicoloured Fairy Lights 3M 30 LED Multicoloured String Lights with 6h Timer IP65 Waterproof Battery Powered Fairy Lights for Indoor Outdoor Christmas Decorations**Dalugo**£5.28**4.5★1,095 rev](https://www.amazon.co.uk/dp/B0CBS9NF4M) [3**Hopexy Fairy Lights Plug in 20m 200 LEDs Fairy Lights Mains Powered with Timer Waterproof Multicolour String Lights with Remote/8 Modes/Indoor Outdoor for Bedroom Patio Party Tree Decorations**Hopexy**£10.16**4.5★151 rev](https://www.amazon.co.uk/dp/B0F83KLZFS) [4**10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor**FairyGlim**£7.27**4.4★463 rev](https://www.amazon.co.uk/dp/B0FDGFQ4SC) [5**Ollny Outdoor Fairy Lights 20m 200 LEDs Multicolour Mains Powered**Ollny**£12.61**4.5★3,033 rev](https://www.amazon.co.uk/dp/B0B1J99W2T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LITYBY String Lights Mains Powered 120LED 15M/49ft Fairy Lights Plug in**LITYBY**£9.52**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GW2H3DL7) [**10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor**FairyGlim**£7.27**463 rev10mo ago](https://www.amazon.co.uk/dp/B0FDGFQ4SC) [**Laihur Fairy Lights Battery 4M/13ft 40 LED Globe String Lights with 8 Lighting Modes Fairy Light Battery for Patio Party Halloween Christmas (Multi-Coloured)**Laihur**£6.44**248 rev10mo ago](https://www.amazon.co.uk/dp/B0FQNXNH8G) [**cshare Christmas Fairy Lights Outdoor 40M 400 LED Multicoloured String Lights Mains Powered with 8 Modes Timer Memory Waterproof Green Wire Light for Xmas Tree Garden Outdoor Indoor**cshare**£14.88**171 rev10mo ago](https://www.amazon.co.uk/dp/B0FQBX8RV9) [**Knayis 60LED Fairy Lights Battery Operated 6M/19FT Fairy Lights**Knayis**£3.99**137 rev10mo ago](https://www.amazon.co.uk/dp/B0FPWYFFFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LITYBY String Lights Mains Powered 120LED 15M/49ft Fairy Lights Plug in**LITYBY**£9.52**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GW2H3DL7) [**10M 100LED Christmas Lights Mains Powered Mult-iColor Connectable Fairy Lights with Plug/Remote/Timer/8 Modes Bright Waterproof Battery Lights Outside Indoor Garden Party Wedding Christmas Tree Decor**FairyGlim**£7.27**4.4★**▲ 1000%**](https://www.amazon.co.uk/dp/B0FDGFQ4SC) [**AcaJoe Fairy Lights Battery Operated 2 Pack 50 LED 16 Colour Changing Fairy Lights String Lights Indoor Outdoor Waterproof with Remote Control for Christmas Party Wedding Decorations (RGB)**AcaJoe**£12.75**4.2★**▲ 1000%**](https://www.amazon.co.uk/dp/B0B5GNRHDR) [**Fokky Galaxy Projector Remote Control 16 Colors+7 Brightness Sensory Lights**Fokky**£11.74**4.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DZ2SCWW4) [**CLV RGB LED Light Bar 42W Wall Washer Stage Light with RF Remote Control 1P**CLV**£18.70**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B08CXRQPL9)
**~~View all trending →~~**
## **What buyers say about multicoloured christmas lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Bright light”*
**Value For Money**13%
*“Good price”*
**Color**10%
*“The colors are beautiful”*
**Quality-Overall**10%
*“Good quality, covered the space needed”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“It is much better than expected”*
**Remote Control**3%
*“the remote is very convenient”*
**Charging**3%
*“Charge lasts for days”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Efficiency**1%
*“Works really well”*
### **What buyers complain about **
**Durability**26%
*“Don't last”*
**Quality-Overall**9%
*“Average quality”*
**Color**8%
*“there was no determination of colour”*
**Functionality-Overall**7%
*“Blue function does not work”*
**Charging**6%
*“they would not charge properly”*
**Brightness/Shine/Glow**5%
*“not suitable, poor brightness”*
**Adhesion/Stickiness**3%
*“Nothing, a dab of glue couldent fix”*
**Battery Life**3%
*“No life batteries”*
**Display Colors**2%
*“The range of choice for colours is terrible”*
**Value For Money**2%
*“wasn't willing to pay”*
### **Top return reasons **
**Functionality-Overall**20%
**Brightness/Shine/Glow**12%
**Defective Material/Parts**10%
**Size-Overall**8%
**Adhesion/Stickiness**8%
**Charging**5%
**Color**5%
**Quality-Overall**4%
**Durability**4%
**Remote Control**3%
## **Common questions**
- **Is multicoloured christmas lights profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 46 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the multicoloured christmas lights niche?**
- 33 brands and 73 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in multicoloured christmas lights?**
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 1.9%.
- **When does demand for multicoloured christmas lights peak?**
- Demand peaks in Nov–Dec; the busiest month runs 86.3× the quietest.
- **What does it cost to enter the multicoloured christmas lights niche?**
- Listings span £3.55–£25.72; the average listing price is £11.07 (sweet spot $15–$100). The average incumbent carries 1,974 reviews — the moat a new listing must climb.
## **Related niches in Lighting**
- 62 [**floor lamp**](https://flapen.com/research/uk/lighting/floor-lamp)£613K/yr-41.7%**Worth a look**- 62 [**camping lights**](https://flapen.com/research/uk/lighting/camping-lights)£635K/yr+103.7%**Worth a look**- 63 [**outdoor wall lights**](https://flapen.com/research/uk/lighting/outdoor-wall-lights)£818K/yr-29.1%**Worth a look**- 63 [**solar camping light**](https://flapen.com/research/uk/lighting/solar-camping-light)£44K/yr+179.7%**Worth a look**- 63 [**christmas lights**](https://flapen.com/research/uk/lighting/christmas-lights)£989K/yr+10.1%**Launch it**- 64 [**string lights solar powered**](https://flapen.com/research/uk/lighting/string-lights-solar-powered)£58K/yr+54.4%**Worth a look**[**All Lighting niches **](https://flapen.com/research/uk/lighting)