---
title: "Search terms — led floodlight - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/led-floodlight/search-terms"
last_updated: "2026-07-31T09:18:18.208Z"
locale: en
meta:
  description: "Niche score 51/100 · £66K/yr market · 120K searches/yr · £17.46 avg price. Soft demand (-24.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £66K/yr market · 120K searches/yr · £17.46 avg price. Soft demand (-24.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — led floodlight - Flapen"
---

# **led floodlight**

**Worth a look**

Shows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-24.8% this quarter) keeps it on the watch list.

Market size 16Growth 13Conversion 39Competition 74Returns 59Price range 80Avg price 81Brand share 85Review moat 74Quality gap 58

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£17.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£6.00–£54.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****535.35**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£66K**

£66K/yr · 120K searches

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch