---
title: "Incandescent Light Bulbs — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/incandescent-light-bulbs"
last_updated: "2026-07-31T08:41:48.442Z"
locale: en
meta:
description: "Niche score 41/100 · £20K/yr market · 146K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £20K/yr market · 146K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Incandescent Light Bulbs — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **incandescent light bulbs**
**Skip it**
Prices mostly outside the sweet spot ($3.80–$14.82) — this niche doesn't clear our bar today.
Market size 5Growth 4Conversion 18Competition 63Returns 78Price range 0Avg price 30Brand share 71Review moat 77Quality gap 81
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****466.17**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£20K**
£20K/yr · 146K searches
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.80–£14.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, incandescent light bulbs is a £20K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **incandescent light bulbs market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£29K–£38K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **93%**
- **Out of stock**
- **28.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**63%**
Top 20: 95%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**31%**
- Generic25% - Caldarax14% - JQslight10% - SCNNC8% - EYLM7% - SUNSGNE7%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -43.0% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/lighting/incandescent-light-bulbs/trend)
## **Top incandescent light bulbs search terms**
- **incandescent light bulbs**72K/yr-37.8%0.9% conv. - **incandescent bulbs**35K/yr-44.1%0.4% conv. - **incandescent light bulbs bayonet**15K/yr-51.0%1.5% conv. - **incandescent light bulb**10K/yr-45.9%1.0% conv. - **non led light bulbs**7K/yr-50.8%0.1% conv. - **incandescent light bulbs bayonet 60w**4K/yr-62.9%0.9% conv. - **incandescent bulb**3K/yr-17.9%0.2% conv. [**All search terms **](https://flapen.com/research/uk/lighting/incandescent-light-bulbs/search-terms)
## **Top incandescent light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£97710%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack**Generic**£12.92**3.0★4 rev](https://www.amazon.co.uk/dp/B0H3L9CDKH) [2**10 Pack 30W = 40W Clear GLS BC B22 Bayonet Cap Light Bulbs**Generic**£13.13**4.5★18 rev](https://www.amazon.co.uk/dp/B0FZ3PSQJD) [3**Caldarax S14 E27 Vintage Light Bulbs 1W 10W Equivalent Antique Style Retro Amber Glass Warm White 2200K Decorative LED Filament E27 Edison Screw Bulb AC 220V Non-Dimmable 2 Pack**Caldarax**£7.03**4.5★1,366 rev](https://www.amazon.co.uk/dp/B0CNX34W1S) [4**SCNNC B22 Bayonet Candle Light Bulb Dimmable 220V 400LM Warm White 2700K C35 Classic Clear Glass for Chandelier Wall Lamp Ceiling - Pack of 10**SCNNC**£9.85**4.2★91 rev](https://www.amazon.co.uk/dp/B0D1YCYRRS) [5**JQslight B22 Vintage Edison Light BulbST64 Industrial Style Bayonet Filament Bulbs 60W 2700K Warm White Dimmable 600lm Amber Retro Design Style Decorative Light Bulbs Pack of 3.**JQslight**£7.60**3.8★20 rev](https://www.amazon.co.uk/dp/B0DQGSW6QK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack**Generic**£12.92**4 rev1mo ago](https://www.amazon.co.uk/dp/B0H3L9CDKH) [**10 Pack 30W = 40W Clear GLS BC B22 Bayonet Cap Light Bulbs**Generic**£13.13**18 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ3PSQJD) [**Caldarax A55 B22 100W GLS Bayonet Cap Light Bulbs Dimmable AC 220-240V Warm White 2700K Classic Clear Globe BC Large Bayonet Bulb for Ceiling Light Wall Lamp Table Lamp Pack of 4**Caldarax**£13.08**20 rev9mo ago](https://www.amazon.co.uk/dp/B0FWY81P2L) [**Swan Lightbulbs ES E27 Edison Screw Pearl 50V 60W Pack of 10**Swan Lightbulbs**£12.18**3 rev1y ago](https://www.amazon.co.uk/dp/B0FGY3DVSV) [**Vanke E27 Vintage Light Bulbs 60W Edison Screw Decorative Filament Bulb 2200K Warm Light Dimmable Pack of 3**Vanke**£7.11**20 rev1y ago](https://www.amazon.co.uk/dp/B0F2FL49NB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUTW E27 Vintage Light Bulbs 6W E27 Edison Screw Bulb Warm White 2700K 60W Equivalent LED Bulb Non-dimmable A60 Vintage Clear Glass Globe Energy Saving Light Bulbs 690LM Pack of 6**LUTW**£11.61**4.5★**▲ 239%**](https://www.amazon.co.uk/dp/B0D16ZKTT9) [**CMA 100 Watt Clear Light Bulbs GLS Lamps - BC/B22-E27 Bayonet Base - 240V - Warm White - 10 Pack**Generic**£12.92**3.0★**▲ 239%**](https://www.amazon.co.uk/dp/B0H3L9CDKH) [**E27 Vintage Edison Light Bulbs Dimmable Amber Glass Warm White 2700K 600 Lumen ES Edison Screw G80 Globe Vintage Bulb Spiral Filament Bulbs Retro Decorative for Ceiling Chandelier 2 Pack**Caldarax**£7.41**4.3★**▲ 190%**](https://www.amazon.co.uk/dp/B0DK5GY9MS) [**Swan Lightbulbs ES E27 Edison Screw Pearl 50V 60W Pack of 10**Swan Lightbulbs**£12.18**2.2★**▲ 161%**](https://www.amazon.co.uk/dp/B0FGY3DVSV) [**Caldarax S14 E27 Vintage Light Bulbs 1W 10W Equivalent Antique Style Retro Amber Glass Warm White 2200K Decorative LED Filament E27 Edison Screw Bulb AC 220V Non-Dimmable 2 Pack**Caldarax**£7.03**4.5★**▲ 150%**](https://www.amazon.co.uk/dp/B0CNX34W1S)
**~~View all trending →~~**
## **What buyers say about incandescent light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Warm glow”*
**Value For Money**23%
*“Amazing value”*
**Quality-Overall**11%
*“Excellent quality”*
**Advertised Vs Actual Product**9%
*“As described”*
**Size-Overall**6%
*“Fit perfectly”*
**Durability**5%
*“feel durable”*
**Bulb Flicker/Dimming/Color**3%
*“Great effect and good value for money, love the fact that it is dimmable, gives me a warm, cosy amber glow in my living room”*
**Color**2%
*“a good colour”*
**Design-Overall**2%
*“Builds were the right ones for the job”*
**Assembly/Installation**1%
*“Easy to install”*
### **What buyers complain about **
**Durability**26%
*“one is broken after less than 2 months in use”*
**Quality-Overall**20%
*“Utter garbage”*
**Bulb Flicker/Dimming/Color**11%
*“Faulty bulb”*
**Brightness/Shine/Glow**8%
*“not as bright as you expect”*
**Size-Overall**6%
*“The bulbs were smaller than expected”*
**Functionality-Overall**4%
*“They dont work”*
**Flammable**4%
*“filled with smoke”*
**Color**2%
*“COLOUR MAY NOT BE AS DESCRIBED”*
**Filtration**2%
*“filter had been snapped in box”*
**Heating**2%
*“They heat up too much”*
### **Top return reasons **
**Size-Overall**45%
**Bulb Flicker/Dimming/Color**15%
**Brightness/Shine/Glow**10%
**Color**7%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**5%
**Durability**1%
**Heating**1%
**Product Condition**1%
## **Common questions**
- **Is incandescent light bulbs profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the incandescent light bulbs niche?**
- 19 brands and 34 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in incandescent light bulbs?**
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 1.8%.
- **What does it cost to enter the incandescent light bulbs niche?**
- Listings span £3.80–£14.82; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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