---
title: "Grey Lamp — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/grey-lamp"
last_updated: "2026-07-31T07:58:38.168Z"
locale: en
meta:
description: "Niche score 54/100 · £95K/yr market · 425K searches/yr · £27.68 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £95K/yr market · 425K searches/yr · £27.68 avg price. Soft demand (-35.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grey Lamp — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **grey lamp**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but soft demand (-35.7% this quarter) keeps it on the watch list.
Market size 24Growth 7Conversion 10Competition 97Returns 75Price range 83Avg price 95Brand share 89Review moat 78Quality gap 47
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£27.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£9.19–£109.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****437.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£95K**
£95K/yr · 425K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, grey lamp is a £95K/yr Amazon United Kingdom market (425K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grey lamp market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£83K–£111K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#599**
- **Page quality**
- **0%**
- **Prime**
- **49%**
- **Sponsored**
- **83%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**60 **▼falling
**Sellers**
**252**
**Top-5 brand share**
**46%**
Top 20: 82%
**Top-5 click share**
**13%**
Top 20: 35%
**Open market**
**50%**
- ValueLights18% - Aooshine9% - MiniSun7% - K LIVING7% - EDISHINE5% - Pauleen4%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -35.7% search growth over the last 90 days.
13K8KSpike '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/lighting/grey-lamp/trend)
## **Top grey lamp search terms**
- **large table lamp**51K/yr-15.9%0.2% conv. - **large table lamps for living room**48K/yr-53.6%0.3% conv. - **glass table lamp**34K/yr-38.9%0.3% conv. - **glass lamp**35K/yr-36.3%0.3% conv. - **ceramic table lamp**28K/yr-21.4%0.3% conv. - **grey lamp**29K/yr-33.1%1.0% conv. - **white lamp**24K/yr-29.9%0.4% conv. - **large table lamps**17K/yr-32.3%0.1% conv. - **grey table lamp**20K/yr-42.3%0.8% conv. - **grey bedside lamp**17K/yr-38.5%1.9% conv. [**All search terms **](https://flapen.com/research/uk/lighting/grey-lamp/search-terms)
## **Top grey lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£9522%£2K3%£3K4%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pauleen 48153 Pretty Classy luminaire Table lamp with Fabric Shade Light max. 60W E27 Dark Grey/Beige 230V Ceramic**Pauleen**£41.32**4.5★377 rev](https://www.amazon.co.uk/dp/B08MVZY43J) [2**ValueLights | Reid Linen Drum Lamp Shade Stone Grey Ribbed Ceramic Small Table Lamp | Table Lamps Home Décor & Improvement Essential**ValueLights**£24.57**4.4★57 rev](https://www.amazon.co.uk/dp/B0F1N6ZF1N) [3**ValueLights | Reid Linen Drum Lamp Shade Stone Grey Ribbed Ceramic Large Table Lamp with Bulb | Table Lamps Home Décor & Improvement Essential | Light Bulb Included**ValueLights**£53.78**4.4★57 rev](https://www.amazon.co.uk/dp/B0F1N5GX6C) [4**RA-HOMESTORE New Small But Elegant Ribbed Ceramic Table Lamp Bedside Table Lamp Ceramic Base and Fabric Shade (25cm) (White)**RA-HOMESTORE**£16.50**4.2★64 rev](https://www.amazon.co.uk/dp/B0D22TVYJW) [5**Eglo Bellariva Table lamp Ceramic Bedside Light**Eglo**£13.90**4.2★835 rev](https://www.amazon.co.uk/dp/B07L1GTQXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**wilko Sarah Table Lamp Cream Textured Ceramic Base Small Edison Screw 34cm Height 28cm Width 1.5m Cable**wilko**£14.71**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXL6KNNL) [**Aomeya Bedside Lamps Table Lamp for Living Room Bedroom Touch Lamps Bedside Dimmable Bedroom Lamp with Grey Shade for Kids Room Study Dorm Office(Bulb Included)**Aomeya**£9.79**427 rev6mo ago](https://www.amazon.co.uk/dp/B0GGCB581Z) [**OHS Clear Glass Cordless Table Lamps Battery Operated Lamp Portable LED Touch Light Decorative Bedside Table Lamps for Bedroom Living Room Office Outdoor Use**OHS**£12.09**7 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVTZZNC) [**GOEBLESON Table Lamp Wood Bedside Lamp with Ring-Shaped Base and Linen Lampshade Modern Desk Lamp with Cable E27 Base 2700K LED Bulb Included for Living Room Bedroom Beige ZME07TLK05N1**GOEBLESON**£19.43**52 rev11mo ago](https://www.amazon.co.uk/dp/B0F99RFVXC) [**ValueLights | Reid Linen Drum Lamp Shade Stone Grey Ribbed Ceramic Small Table Lamp | Table Lamps Home Décor & Improvement Essential**ValueLights**£24.57**57 rev1y ago](https://www.amazon.co.uk/dp/B0F1N6ZF1N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**wilko Sarah Table Lamp Cream Textured Ceramic Base Small Edison Screw 34cm Height 28cm Width 1.5m Cable**wilko**£14.71**3.5★**▲ 458%**](https://www.amazon.co.uk/dp/B0GXL6KNNL) [**Aomeya Bedside Lamps Table Lamp for Living Room Bedroom Touch Lamps Bedside Dimmable Bedroom Lamp with Grey Shade for Kids Room Study Dorm Office(Bulb Included)**Aomeya**£9.79**4.5★**▲ 444%**](https://www.amazon.co.uk/dp/B0GGCB581Z) [**OHS Clear Glass Cordless Table Lamps Battery Operated Lamp Portable LED Touch Light Decorative Bedside Table Lamps for Bedroom Living Room Office Outdoor Use**OHS**£12.09**4.1★**▲ 359%**](https://www.amazon.co.uk/dp/B0FQVTZZNC) [**ValueLights | Reid Linen Drum Lamp Shade Stone Grey Ribbed Ceramic Small Table Lamp | Table Lamps Home Décor & Improvement Essential**ValueLights**£24.57**4.4★**▲ 188%**](https://www.amazon.co.uk/dp/B0F1N6ZF1N) [**ValueLights | Reid Linen Drum Lamp Shade Stone Grey Ribbed Ceramic Large Table Lamp | Table Lamps Home Décor & Improvement Essential**ValueLights**£53.78**4.4★**▲ 158%**](https://www.amazon.co.uk/dp/B0F1N6DMF8)
**~~View all trending →~~**
## **What buyers say about grey lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**35%
*“Brightness is great”*
**Quality-Overall**11%
*“Quality lamp”*
**Value For Money**10%
*“Great Value”*
**Charging**7%
*“easy to charge”*
**Design-Overall**4%
*“Well made and easy to construct”*
**Size-Overall**4%
*“It fit”*
**Ease Of Use**4%
*“Easy To Use”*
**Advertised Vs Actual Product**3%
*“As described”*
**Touch/Button Controls**3%
*“Convenient Touch Control”*
**Assembly/Installation**3%
*“Assembly is very easy”*
### **What buyers complain about **
**Size-Overall**22%
*“Not large”*
**Charging**9%
*“It takes a long time to charge it”*
**Quality-Overall**7%
*“Obviously poor quality bulbs”*
**Durability**7%
*“Broken”*
**Functionality-Overall**4%
*“will not turn on”*
**Value For Money**4%
*“These lamps weren't cheap”*
**Color**3%
*“Colour very dark”*
**Brightness/Shine/Glow**2%
*“has not been as bright”*
**Assembly/Installation**2%
*“Hardest part of set up was getting the item out of the box”*
**Touch/Button Controls**2%
*“Touch Function not working”*
### **Top return reasons **
**Size-Overall**32%
**Color**11%
**Defective Material/Parts**10%
**Functionality-Overall**9%
**Brightness/Shine/Glow**6%
**Charging**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Socket/Port/Plug**3%
**Touch/Button Controls**2%
## **Common questions**
- **Is grey lamp profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 173 tracked products. 8 of 40 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the grey lamp niche?**
- 60 brands and 252 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in grey lamp?**
- Top complaints mined from reviews: Size-Overall, Charging, Quality-Overall. The return rate is 2.0%.
- **When does demand for grey lamp peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the grey lamp niche?**
- Listings span £9.19–£109.32; the average listing price is £27.68 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.
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