---
title: "G40 Led Bulbs Outdoor — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/g40-led-bulbs-outdoor"
last_updated: "2026-07-31T09:31:13.758Z"
locale: en
meta:
description: "Niche score 46/100 · £27K/yr market · 23K searches/yr · £11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £27K/yr market · 23K searches/yr · £11.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "G40 Led Bulbs Outdoor — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **g40 led bulbs outdoor**
**Skip it**
Prices mostly outside the sweet spot ($6.35–$15.09) — this niche doesn't clear our bar today.
Market size 7Growth 59Conversion 89Competition 25Returns 51Price range 1Avg price 42Brand share 40Review moat 90Quality gap 76
**Review moat**
**Great****209.13**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.06**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£27K**
£27K/yr · 23K searches
**Price range**
**Bad****£6.35–£15.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, g40 led bulbs outdoor is a £27K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **g40 led bulbs outdoor market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£22K–£28K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#746**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **25.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **242 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- Caldarax20% - Morotty20% - EASYIVY17% - shinytown14% - LangPlus+10% - SCNNC8% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/lighting/g40-led-bulbs-outdoor/trend)
## **Top g40 led bulbs outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**25 Pack G40 1W Outdoor LED Bulbs E12 Edison Screw Light Bulbs Warm White 2700K IP54 Waterproof 230V Non-dimmable G40 Globe Replacement Bulbs for Garden String Lights Party Outdoor Events**Morotty**£13.68**4.2★169 rev](https://www.amazon.co.uk/dp/B0F6YGPGGK) [2**EASYIVY 15-Pack G40 LED Bulbs Outdoor 1W G40 Replacement Globe Bulbs E12 Outdoor String Lights IP44 Waterproof 220V-240V Shatterproof for Patio Garden Party Wedding Decoration Warm White 2200K**EASYIVY**£9.64**4.1★103 rev](https://www.amazon.co.uk/dp/B0FCF9Q15P) [3**shinytown 25 Pack G40 Globe Plastic LED Bulbs Outdoor Garden Festival String Light Replacements 240-220V 0.6W E12 Screw Base Solar Light NOT Supported**shinytown**£13.73**4.5★84 rev](https://www.amazon.co.uk/dp/B0CLLX49MX) [4**25 Pack G40 7 Watt Incandescent Replacement Bulbs E12 Outdoor String Lights Bulbs Warm White 2200K IP44 Water Resistance G40 Globe Bulb for Indoor Outdoor String Lights Wedding Party Decoration**Caldarax**£11.13**4.5★128 rev](https://www.amazon.co.uk/dp/B0D816KMM2) [5**LangPlus+ 25 Pack G40 LED Bulbs Outdoor 1W 220-240V Warm White 2200K**LangPlus+**£13.16**4.2★108 rev](https://www.amazon.co.uk/dp/B0CF4BKPQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SCNNC 25 Pack 1W E12 G40 LED Bulbs Outdoor Waterproof 220V Warm White 2700K Mains Powered G40 Replacement Globe Bulb Garden Outdoor Lights Festoon String for Garden Party**SCNNC**£12.87**70 rev4mo ago](https://www.amazon.co.uk/dp/B0GCJR42CV) [**EASYIVY 15-Pack G40 LED Bulbs Outdoor 1W G40 Replacement Globe Bulbs E12 Outdoor String Lights IP44 Waterproof 220V-240V Shatterproof for Patio Garden Party Wedding Decoration Warm White 2200K**EASYIVY**£9.64**103 rev1y ago](https://www.amazon.co.uk/dp/B0FCF9Q15P) [**25 Pack G40 1W Outdoor LED Bulbs E12 Edison Screw Light Bulbs Warm White 2700K IP54 Waterproof 230V Non-dimmable G40 Globe Replacement Bulbs for Garden String Lights Party Outdoor Events**Morotty**£13.68**169 rev1y ago](https://www.amazon.co.uk/dp/B0F6YGPGGK) [**EASYIVY 25-Pack G40 Replacement Bulbs 7W G40 Globe Bulbs E12 Outdoor String Lights 230V IP44 Water Resistance Warm White 2200K for Indoor Outdoor Patio Garden Home Party Wedding Decoration**EASYIVY**£10.22**30 rev1y ago](https://www.amazon.co.uk/dp/B0F6CW7FKF) [**Genixgreen 25 Pack G40 Outdoor LED Bulbs 220V E12 Edison Screw Bulb 1W=10W**Genixgreen**£11.17**45 rev1y ago](https://www.amazon.co.uk/dp/B0DQTKPYJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCNNC 25 Pack 1W E12 G40 LED Bulbs Outdoor Waterproof 220V Warm White 2700K Mains Powered G40 Replacement Globe Bulb Garden Outdoor Lights Festoon String for Garden Party**SCNNC**£12.87**4.1★**▲ 89%**](https://www.amazon.co.uk/dp/B0GCJR42CV) [**iFutniew 20 Pcs G40 LED Replacement Light Bulbs E12 Screw Base Shatterproof LED Globe Bulbs for Solar String Lights Warm**iFutniew**£6.35**3.8★**▲ 89%**](https://www.amazon.co.uk/dp/B0CXTD76NL) [**LangPlus+ 25 Pack G40 LED Bulbs Outdoor 1W 220-240V Warm White 2200K**LangPlus+**£13.16**4.2★**▲ 51%**](https://www.amazon.co.uk/dp/B0CF4BKPQM) [**Ksrnsne 6Pcs G40 Led Replacement Light Bulbs E12 Base Shatterproof LED Globe Bulbs for Solar Warm White**Ksrnsne**£6.66**4.8★**▲ 49%**](https://www.amazon.co.uk/dp/B0C9D6N479) [**25 Pack G40 1W Outdoor LED Bulbs E12 Edison Screw Light Bulbs Warm White 2700K IP54 Waterproof 230V Non-dimmable G40 Globe Replacement Bulbs for Garden String Lights Party Outdoor Events**Morotty**£13.68**4.2★**▲ 15%**](https://www.amazon.co.uk/dp/B0F6YGPGGK)
**~~View all trending →~~**
## **What buyers say about g40 led bulbs outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**35%
*“Good value”*
**Quality-Overall**23%
*“Excellent product”*
**Brightness/Shine/Glow**14%
*“Good lights”*
**Advertised Vs Actual Product**10%
*“Just what I needed”*
**Size-Overall**4%
*“Good fit”*
**Bulb Flicker/Dimming/Color**2%
*“They are bulbs they work just like a bulb when you turn them on they light up”*
**Correct Contents**1%
*“Surprising how many I needed”*
**Product Condition**1%
*“Like new”*
**Assembly/Installation**1%
*“Easy to install”*
**Ease Of Use**1%
*“Simple to swop out”*
### **What buyers complain about **
**Functionality-Overall**28%
*“None of these bulbs worked”*
**Bulb Flicker/Dimming/Color**13%
*“Poor Quality - None of these bulbs work”*
**Value For Money**13%
*“waste of money”*
**Size-Overall**10%
*“Don't fit”*
**Quality-Overall**10%
*“Poor Quality”*
**Compatibility-Overall**8%
*“Not compatible”*
**Defective Material/Parts**4%
*“Bulbs do not work”*
**Brightness/Shine/Glow**3%
*“Not quite as bright as the originals”*
**Flammable**2%
*“All blown”*
**Connectivity-Overall**1%
*“did not connect - therefore did not light up”*
### **Top return reasons **
**Functionality-Overall**28%
**Size-Overall**25%
**Compatibility-Overall**23%
**Bulb Flicker/Dimming/Color**14%
**Brightness/Shine/Glow**2%
**Advertised Vs Actual Product**2%
**Connectivity-Overall**1%
**Color**1%
**Defective Material/Parts**1%
**Socket/Port/Plug**0%
## **Common questions**
- **Is g40 led bulbs outdoor profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the g40 led bulbs outdoor niche?**
- 13 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in g40 led bulbs outdoor?**
- Top complaints mined from reviews: Functionality-Overall, Bulb Flicker/Dimming/Color, Value For Money. The return rate is 3.0%.
- **When does demand for g40 led bulbs outdoor peak?**
- Demand peaks in Apr–May; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the g40 led bulbs outdoor niche?**
- Listings span £6.35–£15.09; the average listing price is £11.06 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.
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