---
title: "Search terms — floodlight - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/floodlight/search-terms"
last_updated: "2026-07-31T08:31:34.117Z"
locale: en
meta:
  description: "Niche score 52/100 · £125K/yr market · 375K searches/yr · £15.17 avg price. Soft demand (-34.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £125K/yr market · 375K searches/yr · £15.17 avg price. Soft demand (-34.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — floodlight - Flapen"
---

# **floodlight**

**Worth a look**

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-34.4% this quarter) keeps it on the watch list.

Market size 29Growth 8Conversion 27Competition 82Returns 59Price range 70Avg price 75Brand share 87Review moat 61Quality gap 67

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Avg price**

**Great****£15.17**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.74–£34.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,046.66**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£125K**

£125K/yr · 375K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-34.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")