---
title: "Floodlight — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/floodlight"
last_updated: "2026-07-31T08:29:21.092Z"
locale: en
meta:
description: "Niche score 52/100 · £125K/yr market · 375K searches/yr · £15.17 avg price. Soft demand (-34.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £125K/yr market · 375K searches/yr · £15.17 avg price. Soft demand (-34.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floodlight — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **floodlight**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-34.4% this quarter) keeps it on the watch list.
Market size 29Growth 8Conversion 27Competition 82Returns 59Price range 70Avg price 75Brand share 87Review moat 61Quality gap 67
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****£15.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.74–£34.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,046.66**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£125K**
£125K/yr · 375K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-34.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, floodlight is a £125K/yr Amazon United Kingdom market (375K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floodlight market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£152K–£190K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**48%**
Top 20: 88%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**47%**
- GRIFEMA13% - Philips12% - Jsdoin8% - Lepro7% - PHILIPS7% - JumJam5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/lighting/floodlight/trend)
## **Top floodlight search terms**
- **floodlight**68K/yr-28.4%1.1% conv. - **flood lights outdoor motion sensor**34K/yr-26.8%2.4% conv. - **flood light**35K/yr-32.5%1.1% conv. - **outdoor floodlight**27K/yr-22.4%1.4% conv. - **flood & spot lighting**20K/yr-25.8%0.5% conv. - **garden flood light**16K/yr-17.7%1.5% conv. - **floodlight with sensor**31K/yr-53.5%2.3% conv. - **led floodlight pir sensor motion outdoor security flood light**16K/yr-32.8%2.6% conv. - **led security light**17K/yr-35.6%2.5% conv. - **flood lights**14K/yr-33.1%0.8% conv. [**All search terms **](https://flapen.com/research/uk/lighting/floodlight/search-terms)
## **Top floodlight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£4K6%£8K9%£11K12%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jsdoin 50W Security Lights Outdoor Motion Sensor 4500 Lumen PIR Security Light 6500K LED Floodlights IP66 Waterproof Outside Daylight Wall Light with 2M Cable for Garage Garden Hallway Backyard**Jsdoin**£13.77**4.0★2,211 rev](https://www.amazon.co.uk/dp/B0CP3YWKGR) [2**GRIFEMA 50W LED Floodlight Outdoor 5500LM 6500K**GRIFEMA**£9.29**4.6★1,098 rev](https://www.amazon.co.uk/dp/B0D4V3J8FV) [3**Philips 21W 3000 lm LED Security Light Outdoor w/PIR Motion Sensor 5000K Daylight Flood Light Waterproof Dusk to Dawn 2 Heads 4 Modes**Philips**£30.59**4.6★322 rev](https://www.amazon.co.uk/dp/B0F8QPSPCH) [4**JumJam Solar Flood Lights Security Lights Outdoor Motion Sensor for Garden**JumJam**£18.65**4.5★1,647 rev](https://www.amazon.co.uk/dp/B0D78C5G5R) [5**Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch**Philips**£34.29**4.5★176 rev](https://www.amazon.co.uk/dp/B0FDQRRZNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway**Hoysicy**£12.11**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GXW6KZTK) [**Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden**Aomeya**£11.87**2,955 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTTF9C9) [**ZHONGFA LED Floodlights Outdoor Security Motion Sensor Pir Mains Powered Lights (20W)**ZHONGFA**£10.92**25 rev8mo ago](https://www.amazon.co.uk/dp/B0G23V4SG9) [**Philips 24W 3500LM LED Security Lights w/PIR Motion Sensor Outdoor 5000K Daylight Dusk to Dawn Aluminum Flood light 3 Adjustable Heads Waterproof for Garage Yard Porch**Philips**£34.29**176 rev10mo ago](https://www.amazon.co.uk/dp/B0FDQRRZNR) [**vighep 24W Security Lights Outdoor Motion Sensor Upgraded IP65 Waterproof LED Floodlight 3000K-6500K PIR Outside Wall Light for Garden Backyard Garage Forecourt**vighep**£24.58**76 rev11mo ago](https://www.amazon.co.uk/dp/B0FDQGJ1JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aomeya Motion Sensor Outdoor Security Light 30W 2750 Lumen LED Floodlights with PIR Sensor IP66 Waterproof Motion Sensor Outdoor Wall Light with Remote Control for Garden**Aomeya**£11.87**4.3★**▲ 505%**](https://www.amazon.co.uk/dp/B0GSTTF9C9) [**Hoysicy 50W Security Light Outdoor with Motion Sensor 6500K 4200LM LED Floodlight with PIR Sensor IP66 Waterproof Super Bright Ultra Thin for Garage Porch Hallway Stairway**Hoysicy**£12.11**5.0★**▲ 504%**](https://www.amazon.co.uk/dp/B0GXW6KZTK) [**PHILIPS Lois Outdoor Floodlight 50 W 5000 K Black**PHILIPS**£9.48**4.5★**▲ 431%**](https://www.amazon.co.uk/dp/B0DQQ81D1Z) [**ZHONGFA LED Floodlights Outdoor Security Motion Sensor Pir Mains Powered Lights (20W)**ZHONGFA**£10.92**4.5★**▲ 217%**](https://www.amazon.co.uk/dp/B0G23V4SG9) [**PHILIPS Lois Outdoor Floodlight with Sensor 20 W 5000 K Black**PHILIPS**£10.72**4.1★**▲ 191%**](https://www.amazon.co.uk/dp/B0DQQDPPFL)
**~~View all trending →~~**
## **What buyers say about floodlight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**34%
*“Nice and bright”*
**Value For Money**11%
*“Excellent value”*
**Quality-Overall**10%
*“Good quality light”*
**Assembly/Installation**9%
*“Easy to set up”*
**Size-Overall**4%
*“Compact fitting”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Security**3%
*“Security lights”*
**Efficiency**3%
*“Works very well”*
**Remote Control**2%
*“Handy remote control”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Durability**25%
*“Broke”*
**Quality-Overall**12%
*“I think its a very cheap quality build”*
**Functionality-Overall**9%
*“Never worked”*
**Value For Money**4%
*“Which i think is pretty poor for less”*
**Water Resistance**4%
*“Not waterproof”*
**Size-Overall**4%
*“small in size”*
**Brightness/Shine/Glow**3%
*“Not as bright as you think”*
**Battery Life**3%
*“Battery life extremely short”*
**Charging**3%
*“not holding charge”*
**Assembly/Installation**2%
*“took a while to understand how to set them up”*
### **Top return reasons **
**Size-Overall**18%
**Functionality-Overall**16%
**Brightness/Shine/Glow**12%
**Defective Material/Parts**9%
**Compatibility-Overall**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Socket/Port/Plug**3%
**Charging**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is floodlight profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 61 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the floodlight niche?**
- 38 brands and 70 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in floodlight?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.7%.
- **When does demand for floodlight peak?**
- Demand peaks in Apr–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the floodlight niche?**
- Listings span £6.74–£34.29; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.
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