---
title: "Search terms — fairy lights - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/fairy-lights/search-terms"
last_updated: "2026-07-31T12:41:08.597Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fairy lights - Flapen"
---

# **fairy lights**

**Worth a look**

Shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 92Growth 25Conversion 51Competition 53Returns 83Price range 24Avg price 21Brand share 60Review moat 37Quality gap 77

**Market size**

**Great****£1.8M**

£1.8M/yr · 5.7M searches

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,828.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.20–£18.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£7.71**

avg listing price — sweet spot $15–$100