---
title: "E27 Smart Bulb — £176K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-smart-bulb"
last_updated: "2026-07-31T08:30:51.553Z"
locale: en
meta:
description: "Niche score 29/100 · £176K/yr market · 178K searches/yr · £9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £176K/yr market · 178K searches/yr · £9.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "E27 Smart Bulb — £176K/yr Amazon UK Niche (2026) - Flapen"
---
# **e27 smart bulb**
**Skip it**
Prices mostly outside the sweet spot ($5.51–$14.98) — this niche doesn't clear our bar today.
Market size 36Growth 6Conversion 90Competition 17Returns 38Price range 0Avg price 27Brand share 7Review moat 25Quality gap 45
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£176K**
£176K/yr · 178K searches
**Avg price**
**Okay****£9.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,171.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-37.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.51–£14.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 smart bulb is a £176K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 29/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e27 smart bulb market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£138K–£184K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Tapo82% - Lepro5% - UPXNBOR4% - Amazon Basics3% - Govee3% - Philips Hue3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.5% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/lighting/e27-smart-bulb/trend)
## **Top e27 smart bulb search terms**
- **e27 smart bulb**75K/yr-42.4%6.5% conv. - **smart bulb e27**26K/yr-34.4%5.6% conv. - **tapo e27 smart bulb**12K/yr-34.6%14.7% conv. - **tapo e27**9K/yr-27.3%15.0% conv. - **e27 smart led bulb**5K/yr-23.4%5.6% conv. - **tapo bulb e27**5K/yr-6.6%14.4% conv. - **e27 smart bulb alexa**6K/yr-34.9%5.2% conv. - **smart bulb screw**6K/yr-48.9%8.2% conv. - **e27 screw bulb smart**3K/yr+0.7%6.6% conv. - **smart e27 bulb**4K/yr-41.2%7.9% conv. [**All search terms **](https://flapen.com/research/uk/lighting/e27-smart-bulb/search-terms)
## **Top e27 smart bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£35K30%£53K40%£70K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)**Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E \[Energy Class F\]**Tapo**£6.60**4.4★5,507 rev](https://www.amazon.co.uk/dp/B08GKYYK7X) [2**Tapo L530E (2-Pack) E27 Smart Bulb Alexa Light Bulbs LED Light Bulb Extra Bright WiFi Smart Bulb Colour Changing Light Bulb Dimmable 8.3W Schedule & Timer Remote Control Bulb Energy Saving**Tapo**£12.04**4.5★2,447 rev](https://www.amazon.co.uk/dp/B08Z4KCJZY) [3**Tapo L510E (2-Pack) E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb Dimmable 8.3W (60W) Schedule & Timer Away Mode Energy Saving Preset for Convenience Voice Control with Alexa & Google**Tapo**£9.40**4.5★1,654 rev](https://www.amazon.co.uk/dp/B08Z4GKHD3) [4![Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required [Energy Class F]](https://m.media-amazon.com/images/I/41818G8BTdL.jpg)**Tapo L510E Smart Bulb Smart WiFi LED Light E27 Works with Amazon Alexa(Echo and Echo Dot) Google Home Dimmable Soft Warm White No Hub Required \[Energy Class F\]**Tapo**£5.51**4.5★5,419 rev](https://www.amazon.co.uk/dp/B0875HVWTK) [5**Tapo L535E E27 Smart Bulb Alexa Light Bulb Matter-Certified Multicolour 8.6W (75W) Auto Schedule and Timer Away Mode Dimmable Energy Monitoring Voice Control Via Alexa and Google Assistant**Tapo**£7.96**4.5★9,483 rev](https://www.amazon.co.uk/dp/B0CKPMNYBV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control**Tapo**£6.61**9,483 rev3mo ago](https://www.amazon.co.uk/dp/B0GVPK3HN9) [**UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack**UPXNBOR**£6.25**169 rev1y ago](https://www.amazon.co.uk/dp/B0F1Y39FY7) [**Amazon Basics Smart Multicolor LED Light Bulb E27 Base 8W (60W Equivalent) Works with Alexa Only 1 Pack**Amazon Basics**£7.08**1,937 rev1y ago](https://www.amazon.co.uk/dp/B0D34VK962) [**Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs**Govee**£14.98**7,749 rev2y ago](https://www.amazon.co.uk/dp/B0C3VLCFJR) [**Lepro AI E27 Smart Bulb 8.5W=60W 806lm LED Screw Bulbs WiFi Bulb 2 Packs**Lepro**£10.69**928 rev2y ago](https://www.amazon.co.uk/dp/B0CXPL8HDJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tapo NEW TL13E Smart Bulb E27 Multicolour Alexa Light Bulb 8.3W (60W) E27 Smart Bulb Dimmable Schedule & Timer Away Mode Energy Saving Voice Control Alexa & Google No Hub Needed App Control**Tapo**£6.61**4.5★**▲ 623%**](https://www.amazon.co.uk/dp/B0GVPK3HN9) [**UPXNBOR E27 Smart Bulb Alexa Light Bulb WiFi Smart Light Bulb 9W 1 Pack**UPXNBOR**£6.25**4.4★**▲ 137%**](https://www.amazon.co.uk/dp/B0F1Y39FY7) [![Philips Hue White Filament A60 Smart Light Bulb [E27 Edison Screw] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom](https://m.media-amazon.com/images/I/31M6ktyKt8L.jpg)**Philips Hue White Filament A60 Smart Light Bulb \[E27 Edison Screw\] 7W for Warm Vintage Indoor Home Lighting. Decorate Your Livingroom Bedroom or Diningroom**Philips Hue**£14.27**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B09TCNXYXJ) [**Govee RGBWW Smart Bulb E27 Light Bulbs 800LM 2 Packs**Govee**£14.98**4.6★**▲ 71%**](https://www.amazon.co.uk/dp/B0C3VLCFJR) [![Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E [Energy Class F]](https://m.media-amazon.com/images/I/41xq-s6fQ6L.jpg)**Tapo TP-Link Smart Bulb Smart WiFi LED Light E27 8.3W Works with Amazon Alexa(Echo and Echo Dot) and Google Home Colour-Changeable No Hub Required L530E \[Energy Class F\]**Tapo**£6.60**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B08GKYYK7X)
**~~View all trending →~~**
## **What buyers say about e27 smart bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Easy to install”*
**Brightness/Shine/Glow**18%
*“Nice and bright”*
**Color**11%
*“The colours are bright”*
**Quality-Overall**8%
*“Excellent Product”*
**Value For Money**7%
*“worth it”*
**Connectivity-Overall**4%
*“No disconnections so far”*
**Advertised Vs Actual Product**4%
*“Its what I needed”*
**Ease Of Use**3%
*“Easy to use”*
**Software/Application**3%
*“Easy to setup via app”*
**Security**2%
*“the privacy policy is very broad”*
### **What buyers complain about **
**Connectivity-Overall**29%
*“Not connecting”*
**Durability**11%
*“Not lasting long”*
**Software/Application**7%
*“Useless app to control bulbs”*
**Value For Money**5%
*“There are slightly cheaper smart bulbs around”*
**Quality-Overall**4%
*“Poor product”*
**Functionality-Overall**4%
*“Doesnt work”*
**Display Colors**3%
*“very disappointing The packaging on these ones are now a different colour”*
**Brightness/Shine/Glow**3%
*“its not that much of bright enough to lit up whole room”*
**Assembly/Installation**3%
*“Very difficult to set up”*
**Compatibility-Overall**3%
*“Does not work with Google unless you buy an extra device”*
### **Top return reasons **
**Size-Overall**44%
**Connectivity-Overall**17%
**Compatibility-Overall**14%
**Functionality-Overall**6%
**Brightness/Shine/Glow**4%
**Color**3%
**Defective Material/Parts**2%
**Software/Application**2%
**Value For Money**1%
**Assembly/Installation**1%
## **Common questions**
- **Is e27 smart bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £176K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.5%. Flapen's verdict: Skip it (29/100).
- **How competitive is the e27 smart bulb niche?**
- 6 brands and 36 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in e27 smart bulb?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Software/Application. The return rate is 4.0%.
- **When does demand for e27 smart bulb peak?**
- Demand peaks in Jul–Nov; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the e27 smart bulb niche?**
- Listings span £5.51–£14.98; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.
## **Related niches in Lighting**
- 62 [**floor lamp**](https://flapen.com/research/uk/lighting/floor-lamp)£613K/yr-41.7%**Worth a look**- 62 [**camping lights**](https://flapen.com/research/uk/lighting/camping-lights)£635K/yr+103.7%**Worth a look**- 63 [**outdoor wall lights**](https://flapen.com/research/uk/lighting/outdoor-wall-lights)£818K/yr-29.1%**Worth a look**- 63 [**solar camping light**](https://flapen.com/research/uk/lighting/solar-camping-light)£44K/yr+179.7%**Worth a look**- 63 [**christmas lights**](https://flapen.com/research/uk/lighting/christmas-lights)£989K/yr+10.1%**Launch it**- 64 [**string lights solar powered**](https://flapen.com/research/uk/lighting/string-lights-solar-powered)£58K/yr+54.4%**Worth a look**[**All Lighting niches **](https://flapen.com/research/uk/lighting)