---
title: "Search terms — e27 screw bulb - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-screw-bulb/search-terms"
last_updated: "2026-07-31T09:35:15.069Z"
locale: en
meta:
  description: "Niche score 52/100 · £1.0M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £1.0M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — e27 screw bulb - Flapen"
---

# **e27 screw bulb**

**Worth a look**

Shows searches that convert (8.4% search→purchase), but prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list.

Market size 78Growth 8Conversion 80Competition 77Returns 65Price range 0Avg price 22Brand share 62Review moat 46Quality gap 33

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.0M**

£1.0M/yr · 1.5M searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,851.53**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-34.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.90–£14.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100