---
title: "E27 Screw Bulb — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-screw-bulb"
last_updated: "2026-07-31T07:59:24.949Z"
locale: en
meta:
description: "Niche score 52/100 · £1.0M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.0M/yr market · 1.5M searches/yr. Prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E27 Screw Bulb — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **e27 screw bulb**
**Worth a look**
Shows searches that convert (8.4% search→purchase), but prices mostly outside the sweet spot ($1.90–$14.31) keeps it on the watch list.
Market size 78Growth 8Conversion 80Competition 77Returns 65Price range 0Avg price 22Brand share 62Review moat 46Quality gap 33
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.0M**
£1.0M/yr · 1.5M searches
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,851.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.04**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.90–£14.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 screw bulb is a £1.0M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e27 screw bulb market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£804K–£1.0M**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**29%**
- PHILIPS26% - Vanke17% - Lepro15% - Amazon Basics5% - Energizer4% - Linkind4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.
40K30KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/lighting/e27-screw-bulb/trend)
## **Top e27 screw bulb search terms**
- **e27 screw bulb**417K/yr-24.8%6.3% conv. - **e27 bulb**253K/yr-33.4%4.7% conv. - **e27 bulb warm white**65K/yr-28.7%7.0% conv. - **e27 led bulb**123K/yr-49.7%3.3% conv. - **screw in light bulb**108K/yr-58.2%8.1% conv. - **light bulbs screw**90K/yr-49.6%4.3% conv. - **e27 dimmable bulb**61K/yr-40.8%2.8% conv. - **e27**54K/yr-27.9%3.9% conv. - **edison screw bulb**45K/yr-36.4%2.6% conv. - **screw light bulb**31K/yr-12.6%9.5% conv. [**All search terms **](https://flapen.com/research/uk/lighting/e27-screw-bulb/search-terms)
## **Top e27 screw bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£30K6%£60K9%£91K12%£121K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Philips LED Classic A60 Light Bulb Set of 2 [E27 Edison Screw] 7W = 60W Equivalent Warm White (2700K) Non Dimmable](https://m.media-amazon.com/images/I/41pWtHHCPVL.jpg)**Philips LED Classic A60 Light Bulb Set of 2 \[E27 Edison Screw\] 7W = 60W Equivalent Warm White (2700K) Non Dimmable**PHILIPS**£6.83**4.7★1,797 rev](https://www.amazon.co.uk/dp/B08HV4WG3Y) [2![Philips LED Frosted A60 Light Bulb 2 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range](https://m.media-amazon.com/images/I/41hVkuezBrL.jpg)**Philips LED Frosted A60 Light Bulb 2 Pack \[Warm White 2700K - E27 Edison Screw\] 40W Non Dimmable. for Home Indoor Lighting Value Range**PHILIPS**£3.35**4.6★460 rev](https://www.amazon.co.uk/dp/B09ZBJZRCY) [3**Vanke E27 Screw LED Bulb Warm White 2700K 6W(40W Equivalent) Pack of 3**Vanke**£5.07**4.6★2,055 rev](https://www.amazon.co.uk/dp/B08GCT2Z4M) [4**Lepro E27 Screw Bulb 8.5W 60W Equivalent 806lm 2700K Warm White 6 Pack**Lepro**£8.35**4.6★5,271 rev](https://www.amazon.co.uk/dp/B08F4SR4B6) [5**Vanke E27 Screw Bulb 9W(60W Equivalent) Warm White 2700K Pack of 3**Vanke**£5.74**4.6★3,248 rev](https://www.amazon.co.uk/dp/B09GH5D8KW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vanke E27 Screw Bulb 3.8W=60W Warm White 2700K LED Filament Bulb 3-Pack**Vanke**£11.13**33 rev7mo ago](https://www.amazon.co.uk/dp/B0GCDR4KLC) [**Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack**Linkind**£10.62**293 rev1y ago](https://www.amazon.co.uk/dp/B0DSFD7LR7) [**COTLEDL E27 Screw Bulbs 5W E27 LED Lights Bulbs Equivalent to 40W Incandescent Warm White 3000K G45 Edison Screw Bulb 500LM Golf Ball Lamps Energy Saving Non-Dimmable 6 Pack**COTLEDL**£8.34**546 rev1y ago](https://www.amazon.co.uk/dp/B0DDX8D36L) [**DiCUNO E27 Screw LED Bulb 9W=60W Warm White 2700K 806LM 2Pcs**DiCUNO**£6.74**48 rev1y ago](https://www.amazon.co.uk/dp/B0DBSR3FGC) [**Lepro E27 Screw Bulbs 8.5W = 60W 806lm Warm White 2700K Pack of 3**Lepro**£6.01**5,271 rev2y ago](https://www.amazon.co.uk/dp/B0D5M88NC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanke E27 Screw Bulb 3.8W=60W Warm White 2700K LED Filament Bulb 3-Pack**Vanke**£11.13**4.5★**▲ 370%**](https://www.amazon.co.uk/dp/B0GCDR4KLC) [![Philips LED Frosted A60 Light Bulb 2 Pack [Warm White 2700K - E27 Edison Screw] 40W Non Dimmable. for Home Indoor Lighting Value Range](https://m.media-amazon.com/images/I/41hVkuezBrL.jpg)**Philips LED Frosted A60 Light Bulb 2 Pack \[Warm White 2700K - E27 Edison Screw\] 40W Non Dimmable. for Home Indoor Lighting Value Range**PHILIPS**£3.35**4.6★**▲ 300%**](https://www.amazon.co.uk/dp/B09ZBJZRCY) [**Vanke E27 Screw Bulb 9W(60W Equivalent) Warm White 2700K Pack of 6**Vanke**£7.42**4.6★**▲ 273%**](https://www.amazon.co.uk/dp/B0BVBDLQPK) [**DiCUNO E27 Screw LED Bulb 9W=60W Warm White 2700K 806LM 2Pcs**DiCUNO**£6.74**4.6★**▲ 238%**](https://www.amazon.co.uk/dp/B0DBSR3FGC) [**Lepro E27 Screw Bulb 8.5W 60W Equivalent 806lm 2700K Warm White 6 Pack**Lepro**£8.35**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B08F4SR4B6)
**~~View all trending →~~**
## **What buyers say about e27 screw bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Nice and bright”*
**Value For Money**19%
*“Excellent price”*
**Quality-Overall**13%
*“Excellent Product”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Color**4%
*“Warm white in colour”*
**Assembly/Installation**4%
*“Easy to install”*
**Design-Overall**2%
*“Solid Build”*
**Durability**2%
*“Lasting well”*
**Size-Overall**2%
*“Good fit”*
**Ease Of Use**1%
*“It's so convenient to be able to turn on”*
### **What buyers complain about **
**Durability**19%
*“Doesn't last”*
**Brightness/Shine/Glow**14%
*“Not very bright”*
**Connectivity-Overall**9%
*“Not connecting”*
**Bulb Flicker/Dimming/Color**8%
*“Not good for dimming”*
**Advertised Vs Actual Product**6%
*“Misleading”*
**Value For Money**6%
*“Not the cheapest on the market”*
**Color**5%
*“cannot change the colours”*
**Quality-Overall**3%
*“Poor quality”*
**Functionality-Overall**3%
*“it doesnt work with the fade function”*
**Size-Overall**2%
*“didnt fit my light fitting although they were suggested by Amazon”*
### **Top return reasons **
**Size-Overall**47%
**Brightness/Shine/Glow**16%
**Color**8%
**Compatibility-Overall**6%
**Functionality-Overall**6%
**Bulb Flicker/Dimming/Color**5%
**Connectivity-Overall**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is e27 screw bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 53 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the e27 screw bulb niche?**
- 22 brands and 71 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in e27 screw bulb?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Connectivity-Overall. The return rate is 2.4%.
- **When does demand for e27 screw bulb peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the e27 screw bulb niche?**
- Listings span £1.90–£14.31; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 1,852 reviews — the moat a new listing must climb.
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