---
title: "E27 Screw Bulb Cool White — £43K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-screw-bulb-cool-white"
last_updated: "2026-07-31T16:11:26.157Z"
locale: en
meta:
description: "Niche score 38/100 · £43K/yr market · 60K searches/yr · £7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £43K/yr market · 60K searches/yr · £7.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "E27 Screw Bulb Cool White — £43K/yr Amazon UK Niche (2026) - Flapen"
---
# **e27 screw bulb cool white**
**Skip it**
Soft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 7Conversion 83Competition 53Returns 47Price range 7Avg price 22Brand share 59Review moat 67Quality gap 32
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****821.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.96**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£43K**
£43K/yr · 60K searches
**Growth**
**Bad****-35.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.87–£16.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 screw bulb cool white is a £43K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e27 screw bulb cool white market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£40K–£48K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#571**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**25%**
- Vanke24% - Lepro16% - PHILIPS15% - BLAUPUNKT8% - WAXP6% - COTLEDL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -35.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/lighting/e27-screw-bulb-cool-white/trend)
## **Top e27 screw bulb cool white search terms**
- **e27 screw bulb cool white**16K/yr-28.4%8.6% conv. - **e27 cool white bulb**11K/yr-39.4%8.2% conv. - **e27 led bulb cool white**12K/yr-38.2%5.7% conv. - **e27 bulb cool white**10K/yr-37.6%7.4% conv. - **e27 cool white**6K/yr-33.3%5.8% conv. - **e27 screw bulb bright white**4K/yr-27.8%5.4% conv. - **led screw light bulb bright white**2K/yr-96.4%33.3% conv. [**All search terms **](https://flapen.com/research/uk/lighting/e27-screw-bulb-cool-white/search-terms)
## **Top e27 screw bulb cool white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vanke E27 Screw Bulb 9W(60W Equivalent) Cool White 6000K Pack of 3**Vanke**£5.80**4.6★1,006 rev](https://www.amazon.co.uk/dp/B09GGGQJSF) [2**Lepro E27 Screw Bulb 806lm Cool White 6500K 8.5W = 60W Pack of 6**Lepro**£9.14**4.5★2,152 rev](https://www.amazon.co.uk/dp/B08D8XCYJN) [3![Philips LED Frosted A60 Light Bulb 3 Pack [Cool White 4000K - E27 Edison Screw] 60W Non Dimmable. for Home Indoor Lighting](https://m.media-amazon.com/images/I/41A0LZvmVtL.jpg)**Philips LED Frosted A60 Light Bulb 3 Pack \[Cool White 4000K - E27 Edison Screw\] 60W Non Dimmable. for Home Indoor Lighting**PHILIPS**£6.41**4.4★1,902 rev](https://www.amazon.co.uk/dp/B09ZBR43R5) [4**COTLEDL E27 LED Bulbs 5W Edison Screw (ES) Bulb Equivalent 40W Incandescent Cool White 6000K Energy Saving 500LM G45 Golf Ball Light Bulb Not Dimmable No Flicker Lamps 6 Pack**COTLEDL**£8.25**4.6★546 rev](https://www.amazon.co.uk/dp/B0DDXCJPWX) [5**Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack**BLAUPUNKT**£2.73**4.6★50 rev](https://www.amazon.co.uk/dp/B0FQV9FJL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack**BLAUPUNKT**£2.73**50 rev10mo ago](https://www.amazon.co.uk/dp/B0FQV9FJL9) [**Blaupunkt E27 LED Bulb A60 GLS 6W (60W) 600lm 6000K Cool White 1-Pack**BLAUPUNKT**£1.87**1 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVBCD98) [**Blaupunkt E27 LED Bulb A60 GLS 9W (80W) 900lm Matt 6000K Cool White 1-Pack**BLAUPUNKT**£2.26**45 rev10mo ago](https://www.amazon.co.uk/dp/B0FQV9RPCQ) [![Lumlog E27 LED Bulbs Cool White 10W 6000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]](https://m.media-amazon.com/images/I/51cDxb1FssL.jpg)**Lumlog E27 LED Bulbs Cool White 10W 6000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 \[Energy Class C\]**Lumlog**£9.97**82 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8GMPX7) [**E27 Screw LED Light Bulb Cool White 100W Equivalent 1600 Lumen Super Bright ES GLS Bright White Light Bulbs 12 Watt Large Screw in Light Bulb 6500K Flicker Free Non-dimmable Pack of 4**WAXP**£7.99**190 rev1y ago](https://www.amazon.co.uk/dp/B0DSBRS7DB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blaupunkt E27 LED Bulb A60 GLS 6W (60W) 600lm 6000K Cool White 1-Pack**BLAUPUNKT**£1.87**5.0★**▲ 419%**](https://www.amazon.co.uk/dp/B0FQVBCD98) [**Blaupunkt E27 LED Bulb A60 GLS 12W (100W) 1200lm 6000K Cool White 1-Pack**BLAUPUNKT**£2.73**4.6★**▲ 218%**](https://www.amazon.co.uk/dp/B0FQV9FJL9) [**LUTW LED Light Bulbs E27 Edison Screw Bulbs 100W Equivalent Cool White 6500K ES Screw in Light Bulb 12W 1200lm Super Bright Energy Saving Lightbulbs for Lamp Non-Dimmable Pack of 6**LUTW**£10.70**4.5★**▲ 145%**](https://www.amazon.co.uk/dp/B0BB1GBCXN) [**DiCUNO E27 LED Screw Bulb A Class 2.2W=40W Natural White 4000K 465LM 2Pcs**DiCUNO**£7.95**4.6★**▲ 134%**](https://www.amazon.co.uk/dp/B0CS9KNZ1G) [**FLSNT E27 Screw Bulb 60W Equivalent 4000K Cool White 7W ST64 E27 Vintage Light Bulbs Edison Screw Bulb 806LM Non-Dimmable Clear Glass Pack of 6**FLSNT**£16.06**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B0D2CNQXH8)
**~~View all trending →~~**
## **What buyers say about e27 screw bulb cool white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**51%
*“Nice and bright”*
**Value For Money**16%
*“Excellent value for money”*
**Quality-Overall**10%
*“Quality lamps”*
**Advertised Vs Actual Product**9%
*“Just what i needed”*
**Bulb Flicker/Dimming/Color**4%
*“good bright bulbs”*
**Color**3%
*“Nice colour too”*
**Size-Overall**2%
*“fit for purpose”*
**Ease Of Use**1%
*“Useful”*
**Efficiency**1%
*“Seem to be working ok”*
**Assembly/Installation**1%
*“easy to install”*
### **What buyers complain about **
**Brightness/Shine/Glow**23%
*“It doesnt dim gradually, only jumps between maximum and minimum brightness”*
**Bulb Flicker/Dimming/Color**15%
*“2 bulbs blew up when first used”*
**Size-Overall**15%
*“Read the discription i did not realise they were miniture bulbs not full size”*
**Durability**12%
*“lasted 3 months”*
**Heating**8%
*“Get too hot”*
**Color**8%
*“they arent cool white”*
**Instructions/User Manual/Troubleshooting**8%
*“ITS OK BUT INSTRUCTIONS ARE RUBISH”*
**Natural Resource Wastage**4%
*“Waste of money”*
**Quality-Overall**4%
*“Rubbish”*
### **Top return reasons **
**Size-Overall**37%
**Brightness/Shine/Glow**23%
**Color**17%
**Bulb Flicker/Dimming/Color**6%
**Compatibility-Overall**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
**Value For Money**1%
**Connectivity-Overall**0%
## **Common questions**
- **Is e27 screw bulb cool white profitable to sell on Amazon United Kingdom?**
- The niche generates £43K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the e27 screw bulb cool white niche?**
- 15 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in e27 screw bulb cool white?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Size-Overall. The return rate is 3.2%.
- **When does demand for e27 screw bulb cool white peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the e27 screw bulb cool white niche?**
- Listings span £1.87–£16.06; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.
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