---
title: "Trend — e27 dimmable bulb - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-dimmable-bulb/trend"
last_updated: "2026-07-31T08:36:52.533Z"
locale: en
meta:
  description: "Niche score 39/100 · £106K/yr market · 130K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £106K/yr market · 130K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — e27 dimmable bulb - Flapen"
---

# **e27 dimmable bulb**

**Skip it**

Prices mostly outside the sweet spot ($6.28–$15.01) — this niche doesn't clear our bar today.

Market size 26Growth 7Conversion 81Competition 37Returns 52Price range 0Avg price 31Brand share 54Review moat 55Quality gap 60

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,300.7**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£9.67**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£106K**

£106K/yr · 130K searches

**Growth**

**Bad****-36.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£6.28–£15.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100