---
title: "E27 Dimmable Bulb — £106K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e27-dimmable-bulb"
last_updated: "2026-07-31T08:31:12.613Z"
locale: en
meta:
description: "Niche score 39/100 · £106K/yr market · 130K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £106K/yr market · 130K searches/yr · £9.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "E27 Dimmable Bulb — £106K/yr Amazon UK Niche (2026) - Flapen"
---
# **e27 dimmable bulb**
**Skip it**
Prices mostly outside the sweet spot ($6.28–$15.01) — this niche doesn't clear our bar today.
Market size 26Growth 7Conversion 81Competition 37Returns 52Price range 0Avg price 31Brand share 54Review moat 55Quality gap 60
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,300.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.67**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£106K**
£106K/yr · 130K searches
**Growth**
**Bad****-36.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£6.28–£15.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, e27 dimmable bulb is a £106K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e27 dimmable bulb market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£97K–£121K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**20%**
- EDISHINE25% - Linkind13% - TEKLED12% - Lepro12% - PHILIPS11% - Vanke7%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — -36.8% search growth over the last 90 days.
5K3KPrime Day '25Spike '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/lighting/e27-dimmable-bulb/trend)
## **Top e27 dimmable bulb search terms**
- **e27 dimmable bulb**61K/yr-40.8%4.3% conv. - **e27 dimmable bulb warm white**18K/yr-23.4%6.9% conv. - **e27 screw bulb dimmable**12K/yr-30.9%5.4% conv. - **e27 led dimmable**6K/yr-20.0%2.1% conv. - **e27 dimmable**6K/yr-21.2%3.7% conv. - **e27 bulb dimmable**7K/yr-28.6%4.2% conv. - **dimmable light bulb e27**5K/yr-45.3%4.3% conv. - **e27 led bulb dimmable**6K/yr-49.6%3.9% conv. - **dimmable e27 bulb**4K/yr-37.7%3.0% conv. - **dimmable e27 led bulb warm white**5K/yr-80.5%5.8% conv. [**All search terms **](https://flapen.com/research/uk/lighting/e27-dimmable-bulb/search-terms)
## **Top e27 dimmable bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EDISHINE 6 Pack E27 Dimmable LED Edison Bulbs E27 LED Bulbs Large Edison Screw 6.5W 2700K Warm White Flicker Free Energy Saving for Chandelier Table Lamp**EDISHINE**£12.95**4.2★256 rev](https://www.amazon.co.uk/dp/B0C23QRZRV) [2**Linkind Dimmable E27 Screw Bulb 7.3W (Equivalent to 60W) E27 Edison Screw ES LED Light Bulbs Warm White 2700K 806LM A60 Standard Light Bulbs Energy Saving Screw Bulbs Pack of 3**Linkind**£9.33**4.4★673 rev](https://www.amazon.co.uk/dp/B0BQQYLCY2) [3**Lepro E27 Screw Bulb Dimmable 800lm Warm White 2700K 7W=60W Pack of 6**Lepro**£11.36**4.4★447 rev](https://www.amazon.co.uk/dp/B0B49Y49CQ) [4**TEKLED LED Filament Style ST64 Bulbs E27 Dimmable 6.5W 60W Equiv 2700K 2 Pack Warm White**TEKLED**£9.07**4.5★551 rev](https://www.amazon.co.uk/dp/B096H8XVH1) [5**Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3**Vanke**£8.03**4.1★81 rev](https://www.amazon.co.uk/dp/B0F4JQHS31)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EDISHINE E27 LED Light Bulb Dimmable A60 Vintage Edison Screw Bulb Bayonet Light Bulbs 6.5W 2700K Warm White 806LM 300 Beam Angle Energy Saving Filament Bulbs for Bedroom Living Room 4 Pack**EDISHINE**£11.40**256 rev1y ago](https://www.amazon.co.uk/dp/B0F7L6NKP8) [**Vanke E27 Dimmable Bulb 8W(60W Equivalent) Warm White 2700K Pack of 3**Vanke**£8.03**81 rev1y ago](https://www.amazon.co.uk/dp/B0F4JQHS31) [**BELL Lighting E27 Dimmable LED Filament GLS Bulbs Warm White 7W 6 Pack**BELL Lighting**£13.14**89 rev1y ago](https://www.amazon.co.uk/dp/B0DN6HWPWT) [**BELL Lighting E27 Energy Saving LED Filament GLS Bulbs 7W 806lm 3 Pack**BELL Lighting**£9.13**72 rev1y ago](https://www.amazon.co.uk/dp/B0DMTGZH8W) [**PHILIPS LED Light Bulb Classic UltraEfficient 60W 840Lm A60 E27 2700K Clear Glass dimmable**PHILIPS**£6.96**75 rev2y ago](https://www.amazon.co.uk/dp/B0DFMG987N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**paul russells Dimmable E27 Screw Bulb 60W Equivalent 8.5W LED Light Bulbs Warm White 2700K Edison A60 LED GLS Dimmable Light Bulb Energy Saving Light Bulb for Ceiling Lights & Lamps Pack of 2**paul russells**£7.17**4.5★**▲ 202%**](https://www.amazon.co.uk/dp/B0BNNJPXHS) [**paul russells E27 Edison Screw LED Filament 4.5Watt 40W Equivalent 470LM Lumens 2700K ES Standard GLS A60 Super Bright Energy Saving Light Non-Dimmable - Warm White Bulbs - 3 Pack**paul russells**£7.53**4.6★**▲ 193%**](https://www.amazon.co.uk/dp/B07Z97R2X5) [**EDISHINE E27 LED Light Bulb Dimmable A60 Vintage Edison Screw Bulb Bayonet Light Bulbs 6.5W 2700K Warm White 806LM 300 Beam Angle Energy Saving Filament Bulbs for Bedroom Living Room 4 Pack**EDISHINE**£11.40**4.2★**▲ 172%**](https://www.amazon.co.uk/dp/B0F7L6NKP8) [**BELL Lighting E27 Energy Saving LED Filament GLS Bulbs 7W 806lm 3 Pack**BELL Lighting**£9.13**4.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0DMTGZH8W) [**paul russells E27 Edison Screw LED Filament 7Watt 60W Equivalent 806LM Lumens 2700K ES Standard GLS A60 Super Bright Energy Saving Light Non-Dimmable - Warm White Bulbs - Pack of 2**paul russells**£7.22**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B06XVS9QDV)
**~~View all trending →~~**
## **What buyers say about e27 dimmable bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**37%
*“Happy with brightness”*
**Advertised Vs Actual Product**17%
*“As shown”*
**Value For Money**15%
*“A great quality product from Phillips long lasting Lifespan also energy efficient so value for money”*
**Quality-Overall**11%
*“Good quality bulbs”*
**Bulb Flicker/Dimming/Color**4%
*“Dimmable and energy efficient”*
**Size-Overall**3%
*“Just ordered and fitted”*
**Durability**2%
*“lasted for several years”*
**Color**2%
*“Nice and bright, and the colour is fine”*
**Diffuse Mechanism**1%
*“Very good/dimmable”*
**Efficiency**1%
*“Working perfectly”*
### **What buyers complain about **
**Durability**19%
*“dont seem to last more than 9-12 months”*
**Bulb Flicker/Dimming/Color**18%
*“Not good for dimming”*
**Advertised Vs Actual Product**15%
*“Not dimmable as advertised”*
**Brightness/Shine/Glow**13%
*“Too bright for my liking, my bad”*
**Functionality-Overall**7%
*“Not Dimmable”*
**Quality-Overall**5%
*“These are low quality”*
**Value For Money**4%
*“Maybe a little on the expensive side”*
**Color**2%
*“Should probably have got a warm white though”*
**Material Quality**1%
*“feels like plastic instead of the glass ones they replace”*
### **Top return reasons **
**Size-Overall**43%
**Bulb Flicker/Dimming/Color**12%
**Brightness/Shine/Glow**12%
**Functionality-Overall**8%
**Compatibility-Overall**8%
**Color**8%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**1%
**Quality-Overall**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is e27 dimmable bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £106K/yr across 20 tracked products. 90-day search growth is -36.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the e27 dimmable bulb niche?**
- 12 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in e27 dimmable bulb?**
- Top complaints mined from reviews: Durability, Bulb Flicker/Dimming/Color, Advertised Vs Actual Product. The return rate is 2.9%.
- **When does demand for e27 dimmable bulb peak?**
- Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the e27 dimmable bulb niche?**
- Listings span £6.28–£15.01; the average listing price is £9.67 (sweet spot $15–$100). The average incumbent carries 1,301 reviews — the moat a new listing must climb.
## **Related niches in Lighting**
- 62 [**floor lamp**](https://flapen.com/research/uk/lighting/floor-lamp)£613K/yr-41.7%**Worth a look**- 62 [**camping lights**](https://flapen.com/research/uk/lighting/camping-lights)£635K/yr+103.7%**Worth a look**- 63 [**outdoor wall lights**](https://flapen.com/research/uk/lighting/outdoor-wall-lights)£818K/yr-29.1%**Worth a look**- 63 [**solar camping light**](https://flapen.com/research/uk/lighting/solar-camping-light)£44K/yr+179.7%**Worth a look**- 63 [**christmas lights**](https://flapen.com/research/uk/lighting/christmas-lights)£989K/yr+10.1%**Launch it**- 64 [**string lights solar powered**](https://flapen.com/research/uk/lighting/string-lights-solar-powered)£58K/yr+54.4%**Worth a look**[**All Lighting niches **](https://flapen.com/research/uk/lighting)