---
title: "E14 Dimmable Bulb — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/e14-dimmable-bulb"
last_updated: "2026-07-31T08:32:04.366Z"
locale: en
meta:
description: "Niche score 50/100 · £111K/yr market · 134K searches/yr · £10.01 avg price. Soft demand (-36.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £111K/yr market · 134K searches/yr · £10.01 avg price. Soft demand (-36.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "E14 Dimmable Bulb — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **e14 dimmable bulb**
**Worth a look**
Shows searches that convert (8.3% search→purchase), but soft demand (-36.8% this quarter) keeps it on the watch list.
Market size 27Growth 7Conversion 80Competition 74Returns 71Price range 16Avg price 33Brand share 78Review moat 61Quality gap 55
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,073.94**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.01**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£111K**
£111K/yr · 134K searches
**Price range**
**Bad****£5.95–£16.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-36.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, e14 dimmable bulb is a £111K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **e14 dimmable bulb market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£125K–£150K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#567**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **7.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**41%**
Top 20: 87%
**Open market**
**37%**
- Vanke17% - Levidon15% - Phoenix-LED11% - Linkind7% - Nottac7% - BRIMAX6%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -36.8% search growth over the last 90 days.
5K4KSpike '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/lighting/e14-dimmable-bulb/trend)
## **Top e14 dimmable bulb search terms**
- **e14 dimmable bulb**54K/yr-36.0%7.0% conv. - **e14 led light bulb dimmable**14K/yr-36.5%6.1% conv. - **e14 dimmable bulb warm white**13K/yr-38.0%9.8% conv. - **dimmable e14 light bulb**6K/yr-29.2%6.6% conv. - **e14 led light bulb warm white dimmable**6K/yr-32.8%9.3% conv. - **dimmable candle bulbs**6K/yr-33.1%4.3% conv. - **e14 led bulb dimmable**7K/yr-33.6%3.6% conv. - **e14 dimmable**6K/yr-35.6%4.5% conv. - **e14 bulb dimmable**6K/yr-44.5%6.3% conv. - **touch lamp bulbs**5K/yr-42.7%0.4% conv. [**All search terms **](https://flapen.com/research/uk/lighting/e14-dimmable-bulb/search-terms)
## **Top e14 dimmable bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£9K12%£13K16%£18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Levidon E14 LED Candle Light Bulbs Dimmable 4W (Equivalent to 40W) Small Edison Screw (SES) 2700K Warm White Clear Filament - Pack of 6**Levidon**£10.54**4.5★438 rev](https://www.amazon.co.uk/dp/B09Y5DX3WP) [2**E14 Dimmable Led Candle Bulb C35 SES Small Edison Screw 4w Equivalent 40w Warm White 2700K (2 Warm White)**Phoenix-LED**£5.95**4.4★2,689 rev](https://www.amazon.co.uk/dp/B084JM5Y85) [3**BRIMAX 6W E14 Led Light Bulb Warm White Dimmable Candle Light Bulb 5Pack**BRIMAX**£11.29**4.3★2,913 rev](https://www.amazon.co.uk/dp/B07HVV9K6M) [4**Vanke E14 Dimmable Bulb 4.2W=40W Warm White 2700K 420LM Pack of 3**Vanke**£6.96**4.2★87 rev](https://www.amazon.co.uk/dp/B0F9FGNPZX) [5**Vanke E14 Dimmable LED Bulb Warm White 2700K 4W=40W Pack of 3**Vanke**£7.25**4.3★93 rev](https://www.amazon.co.uk/dp/B0F1TRCR9D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GY E14 LED Dimmable 4.9W (Replaces 60W) 807 Lumens High Brightness 3000K Warm White C37 Candle-Style Bulb Energy Class C Flicker-Free Dimming CE Certification 6 PCS**GY**£16.52**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GCJDGS5T) [![Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 [Class E]](https://m.media-amazon.com/images/I/4131t-KsMqL.jpg)**Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 \[Class E\]**Ledvia**£10.91**27 rev6mo ago](https://www.amazon.co.uk/dp/B0GYRR4J4T) [**Vanke E14 Dimmable Bulb 4.2W=40W Warm White 2700K 420LM Pack of 3**Vanke**£6.96**87 rev1y ago](https://www.amazon.co.uk/dp/B0F9FGNPZX) [**Vanke E14 Dimmable Bulb 4.2W (40W Equivalent) Warm White 2700K Pack of 3**Vanke**£7.26**91 rev1y ago](https://www.amazon.co.uk/dp/B0F9FFCYSK) [**Energizer Dimmable Filament LED Candle Bulbs E14 /Small Edison Screw Clear 550 Lumens Warm White Pack of 5**Energizer**£7.58**68 rev1y ago](https://www.amazon.co.uk/dp/B0F38TRLW6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 [Class E]](https://m.media-amazon.com/images/I/4131t-KsMqL.jpg)**Ledvia E14 Dimmable LED Bulb 2700K Warm White 5W (40W Equivalent) Flicker Free Small Edison Screw Golf Ball Energy Saving Light Bulbs for Lamp Pack of 6 \[Class E\]**Ledvia**£10.91**5.0★**▲ 546%**](https://www.amazon.co.uk/dp/B0GYRR4J4T) [**GY E14 LED Dimmable 4.9W (Replaces 60W) 807 Lumens High Brightness 3000K Warm White C37 Candle-Style Bulb Energy Class C Flicker-Free Dimming CE Certification 6 PCS**GY**£16.52**5.0★**▲ 533%**](https://www.amazon.co.uk/dp/B0GCJDGS5T) [**Levidon E14 LED Candle Light Bulbs Dimmable 4W (Equivalent to 40W) Small Edison Screw (SES) 2700K Warm White Clear Filament - Pack of 6**Levidon**£10.54**4.5★**▲ 182%**](https://www.amazon.co.uk/dp/B09Y5DX3WP) [**paul russells LED Light Small Edison Screw E14 60watt Equivalent 6.5W 806LM LED Bulbs 6500K Bright Daylight Frosted C35 SES Candle Energy Saving Non-Dimmable Chandelier Lightbulbs 2 Pack**paul russells**£6.16**4.6★**▲ 140%**](https://www.amazon.co.uk/dp/B075XJRRT9) [**Nottac E14 Dimmable LED Light Bulb Edison Screw SES Candle Bulbs Small Screw Warm White 2700K E14 LED Bulb 5W 450LM (Equivalent to 40W) Energy Saving Candle Light Bulbs Pack of 6**Nottac**£8.56**4.3★**▲ 131%**](https://www.amazon.co.uk/dp/B0DLJWB31X)
**~~View all trending →~~**
## **What buyers say about e14 dimmable bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Extremely bright”*
**Quality-Overall**15%
*“Excellent purchase”*
**Value For Money**15%
*“Good value”*
**Bulb Flicker/Dimming/Color**10%
*“dimming works well”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Size-Overall**4%
*“Fit for purpose”*
**Color**4%
*“nice colour as well”*
**Efficiency**2%
*“Work well”*
**Functionality-Overall**2%
*“the dimmable bit works well”*
**Design-Overall**1%
*“Good design and quality”*
### **What buyers complain about **
**Brightness/Shine/Glow**23%
*“lost brightness with a few weeks”*
**Bulb Flicker/Dimming/Color**23%
*“not reliable for dimming”*
**Quality-Overall**14%
*“Quality Control needs improvement”*
**Advertised Vs Actual Product**11%
*“Not as described”*
**Durability**8%
*“Don't last”*
**Functionality-Overall**5%
*“Don't work”*
**Defective Material/Parts**3%
*“Faulty”*
**Size-Overall**1%
*“Not fit for purpose”*
**Color**1%
*“does not look like a warm white”*
### **Top return reasons **
**Size-Overall**31%
**Bulb Flicker/Dimming/Color**18%
**Brightness/Shine/Glow**14%
**Functionality-Overall**11%
**Compatibility-Overall**9%
**Color**8%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Warmth**1%
## **Common questions**
- **Is e14 dimmable bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 32 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the e14 dimmable bulb niche?**
- 21 brands and 25 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in e14 dimmable bulb?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Quality-Overall. The return rate is 2.2%.
- **When does demand for e14 dimmable bulb peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the e14 dimmable bulb niche?**
- Listings span £5.95–£16.77; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.
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