---
title: "Dusk Till Dawn Outdoor Lights — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/dusk-till-dawn-outdoor-lights"
last_updated: "2026-07-31T08:11:10.726Z"
locale: en
meta:
description: "Niche score 49/100 · £88K/yr market · 235K searches/yr · £22.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £88K/yr market · 235K searches/yr · £22.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dusk Till Dawn Outdoor Lights — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **dusk till dawn outdoor lights**
**Skip it**
Soft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 18Conversion 21Competition 83Returns 46Price range 79Avg price 93Brand share 66Review moat 81Quality gap 45
**Avg price**
**Great****£22.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****371.46**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£7.60–£45.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 235K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, dusk till dawn outdoor lights is a £88K/yr Amazon United Kingdom market (235K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dusk till dawn outdoor lights market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£88K–£110K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**66%**
Top 20: 90%
**Top-5 click share**
**32%**
Top 20: 64%
**Open market**
**32%**
- Kerry19% - EBION16% - Long Life Lamp Company14% - EDISHINE8% - Aigostar7% - VOMI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/lighting/dusk-till-dawn-outdoor-lights/trend)
## **Top dusk till dawn outdoor lights search terms**
- **dusk till dawn outdoor lights**69K/yr-37.1%1.0% conv. - **up and down lights outdoor**35K/yr-11.1%1.3% conv. - **up down outside lights**22K/yr+8.2%1.9% conv. - **black outdoor wall lights**13K/yr+15.6%0.5% conv. - **outdoor up and down wall lights**12K/yr+9.6%1.5% conv. - **up and down wall lights**14K/yr-20.8%0.4% conv. - **modern outdoor wall lights**8K/yr-22.1%0.3% conv. - **outside lamp**5K/yr+11.4%0.1% conv. - **down lights outdoor**6K/yr+22.8%0.2% conv. - **door light**10K/yr-31.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/lighting/dusk-till-dawn-outdoor-lights/search-terms)
## **Top dusk till dawn outdoor lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Long Life Lamp Company Black Stainless Steel Double Wall Light IP65 Up Down Outdoor Wall Light ZLC035B**Long Life Lamp Company**£10.88**4.6★2,345 rev](https://www.amazon.co.uk/dp/B00VYSL5LK) [2**Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack**Aigostar**£16.29**4.3★471 rev](https://www.amazon.co.uk/dp/B0C8MBQVNT) [3**Kerry Outdoor Wall Lights Mains Powered Up and Down Anthracite 2 Pack**Kerry**£19.30**4.6★730 rev](https://www.amazon.co.uk/dp/B0BDDD5VH3) [4**Kerry Outdoor Wall Lights Mains Powered Up and Down Black 2 Pack**Kerry**£19.43**4.6★730 rev](https://www.amazon.co.uk/dp/B099F33N7D) [5**EBION Outdoor Wall Lights Mains Powered IP65 Up and Down Anthracite 2 Pack**EBION**£19.76**4.6★373 rev](https://www.amazon.co.uk/dp/B0BB276LK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black**VOMI**£28.26**8 rev10mo ago](https://www.amazon.co.uk/dp/B0FSXM6V7B) [**LASIDE Dusk Till/to Dawn Outdoor Wall Light Max 35W GU10 Aluminium Up Down Outside Wall Light IP65 Waterproof Anthracite Grey Garden Light for Front Door House Patio Terrace Porch Garage**LASIDE**£28.69**166 rev10mo ago](https://www.amazon.co.uk/dp/B0FSQN7NZD) [**KarlpaSW LED Wall Light Mains Powered 2pack 12W Up and Down Adjustable Beam**KarlpaSW**£20.75**22 rev1y ago](https://www.amazon.co.uk/dp/B0FG16YPKQ) [**Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House**Dandray**£26.24**2 rev1y ago](https://www.amazon.co.uk/dp/B0F919R2YM) [**EDISHINE Up and Down Outside Lights Outdoor Wall Lights IP44 Anti-Rust Aluminum Matte Black 2 Pack Outdoor Wall Lightings with Clear Tempered Glass Shade for Patio Terrace Hallway Garage**EDISHINE**£22.13**6 rev1y ago](https://www.amazon.co.uk/dp/B0DRVC15PG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VOMI Up and Down Outdoor Wall Lights 2-Pack LED 3000K IP65 Black**VOMI**£28.26**4.3★**▲ 247%**](https://www.amazon.co.uk/dp/B0FSXM6V7B) [**Dandray Outdoor Wall Lights Mains Powered Up Down Outside Lights Anthracite External LED Front Door Lamp Porch Light Electric Exterior GU10 Round Lighting Sconce Wall Mounted for House**Dandray**£26.24**4.5★**▲ 202%**](https://www.amazon.co.uk/dp/B0F919R2YM) [**Luceco Exterior Decorative Up and Down Fixed Wall Light Black GU10 IP54 Rated (LEXDSSUDBK-01)**Luceco**£8.59**5.0★**▲ 192%**](https://www.amazon.co.uk/dp/B09TLG77XP) [**EBION Outdoor Wall Lights IP65 Up Down Lights Mains Powered Black 2 Pack**EBION**£21.20**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0DR2JQN19) [**Aigostar Outdoor Wall Lights Mains Powered Black Up Down Outdoor Lights IP65 Waterproof Up and Down Outside Lights Max 35W GU10 Porch Light LED Outdoor Wall Lamp Aluminium Front Door Light 2 Pack**Aigostar**£16.29**4.3★**▲ 101%**](https://www.amazon.co.uk/dp/B0C8MBQVNT)
**~~View all trending →~~**
## **What buyers say about dusk till dawn outdoor lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Super bright”*
**Quality-Overall**17%
*“The build quality is excellent”*
**Value For Money**12%
*“Good Value”*
**Assembly/Installation**10%
*“Very easy to set up”*
**Size-Overall**5%
*“straightforward to fit”*
**Design-Overall**5%
*“Elegant Design”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Water Resistance**2%
*“so the waterproofing seems reliable”*
**Strength**2%
*“The build feels solid”*
**Ease Of Use**1%
*“Easy to wire up”*
### **What buyers complain about **
**Size-Overall**14%
*“Very fiddly to fit”*
**Brightness/Shine/Glow**10%
*“It is also not as bright as a similar unit I have with inbuilt led panel”*
**Durability**8%
*“short lived”*
**Quality-Overall**8%
*“poor quality fittings”*
**Assembly/Installation**4%
*“I didn't get as far as installing this”*
**Mounting**4%
*“I wouldnt bother what a faff on too install wants to push off the wall mounting is poor”*
**Design-Overall**4%
*“can't get a bulb inside terrible design”*
**Value For Money**3%
*“This incurred additional cost to me for the additional time which far exceeded the cost of the fitting”*
**Ease Of Use**3%
*“easy to drop”*
**Strength**2%
*“however two small bolts are a little flimsy”*
### **Top return reasons **
**Size-Overall**38%
**Functionality-Overall**11%
**Compatibility-Overall**6%
**Defective Material/Parts**6%
**Quality-Overall**5%
**Color**4%
**Brightness/Shine/Glow**4%
**Advertised Vs Actual Product**4%
**Mounting**3%
**Material Quality**2%
## **Common questions**
- **Is dusk till dawn outdoor lights profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 65 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the dusk till dawn outdoor lights niche?**
- 33 brands and 40 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in dusk till dawn outdoor lights?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Durability. The return rate is 3.3%.
- **When does demand for dusk till dawn outdoor lights peak?**
- Demand peaks in Nov; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dusk till dawn outdoor lights niche?**
- Listings span £7.60–£45.71; the average listing price is £22.09 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.
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