---
title: "Search terms — 40w screw bulb - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/40w-screw-bulb/search-terms"
last_updated: "2026-07-31T09:32:16.625Z"
locale: en
meta:
  description: "Niche score 37/100 · £42K/yr market · 41K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £42K/yr market · 41K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 40w screw bulb - Flapen"
---

# **40w screw bulb**

**Skip it**

Prices mostly outside the sweet spot ($3.35–$12.82) — this niche doesn't clear our bar today.

Market size 10Growth 6Conversion 96Competition 51Returns 65Price range 0Avg price 21Brand share 38Review moat 58Quality gap 33

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,184.12**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.73**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£42K**

£42K/yr · 41K searches

**Growth**

**Bad****-38.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.35–£12.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100