---
title: "10w Led Bulb — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/lighting/10w-led-bulb"
last_updated: "2026-07-31T10:54:13.467Z"
locale: en
meta:
description: "Niche score 36/100 · £29K/yr market · 45K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £29K/yr market · 45K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "10w Led Bulb — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **10w led bulb**
**Skip it**
Prices mostly outside the sweet spot ($2.48–$13.95) — this niche doesn't clear our bar today.
Market size 7Growth 10Conversion 78Competition 42Returns 68Price range 0Avg price 23Brand share 51Review moat 49Quality gap 38
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,577.28**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.17**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£29K**
£29K/yr · 45K searches
**Price range**
**Bad****£2.48–£13.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 10w led bulb is a £29K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **10w led bulb market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#537**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**19%**
- Amazon Basics23% - EXTRASTAR22% - MiniSun15% - Linkind7% - PHILIPS7% - Long Life Lamp Company6%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -30.0% search growth over the last 90 days.
1K750Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/lighting/10w-led-bulb/trend)
## **Top 10w led bulb search terms**
- **10w led bulb**8K/yr-10.6%4.3% conv. - **e27 10w led bulb warm white**5K/yr-14.4%10.0% conv. - **e27 screw bulb 10w**5K/yr-11.3%7.8% conv. - **10w led e27 gls bulb**5K/yr-21.4%8.2% conv. - **10 watt led bulb**5K/yr-29.8%3.3% conv. - **10w e27 led bulb**5K/yr-57.2%7.7% conv. - **e27 gls led max 10w screw bulb**5K/yr-48.8%7.8% conv. - **e27 led bulb 10w**3K/yr-22.4%6.4% conv. - **e27 10w led bulb**5K/yr-56.9%9.6% conv. [**All search terms **](https://flapen.com/research/uk/lighting/10w-led-bulb/search-terms)
## **Top 10w led bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EXTRASTAR E27 LED Edison Screw Filament Bulb 10W(88W Equivalent) 1300LM Warm White 2700K A60 Vintage Clear Glass Globe Energy Saving Light Bulbs Non-Dimmable Pack of 6**EXTRASTAR**£13.72**4.1★203 rev](https://www.amazon.co.uk/dp/B0B3X2VC2N) [2**Amazon Basics LED E27 Edison Screw Bulb 10W (Equivalent to 75W) Cool White Non Dimmable - Pack of 2**Amazon Basics**£5.56**4.5★5,426 rev](https://www.amazon.co.uk/dp/B06Y3HT4CK) [3**MiniSun | High Power 10W LED ES E27 SMD GLS Energy Saving Long Life Bulb | LED Bulbs Home Décor & Improvement Essential | 3000K Warm White**MiniSun**£2.48**4.4★779 rev](https://www.amazon.co.uk/dp/B013GDK53E) [4**Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack**Linkind**£10.62**4.6★293 rev](https://www.amazon.co.uk/dp/B0DSFD7LR7) [5**Amazon Basics LED E27 Edison Screw Bulb 10 W (Equivalent to 75W) Warm White Non Dimmable - 2 Count (Pack of 1)**Amazon Basics**£5.25**4.6★6,302 rev](https://www.amazon.co.uk/dp/B06Y38639J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lepro E27 Screw Bulb A-Rated 7.2W=100W 1521lm Warm White Pack of 2**Lepro**£9.82**235 rev9mo ago](https://www.amazon.co.uk/dp/B0F59M2SFM) [![Lumlog E27 LED Bulbs Warm White 10W 3000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]](https://m.media-amazon.com/images/I/519xXHUxtJL.jpg)**Lumlog E27 LED Bulbs Warm White 10W 3000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 \[Energy Class C\]**Lumlog**£9.96**82 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8FHWYS) [**Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack**Linkind**£10.62**293 rev1y ago](https://www.amazon.co.uk/dp/B0DSFD7LR7) [**Lepro E27 Screw Bulbs 8.5W = 60W 806lm Warm White 2700K Pack of 3**Lepro**£6.01**5,271 rev2y ago](https://www.amazon.co.uk/dp/B0D5M88NC6) [**Long Life Lamp Company 10W LED E27 Light Bulb Edison Screw Warm White 3 Pack A60 White Globe**Long Life Lamp Company**£8.31**46 rev2y ago](https://www.amazon.co.uk/dp/B0D5MMZRKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lepro E27 Screw Bulb A-Rated 7.2W=100W 1521lm Warm White Pack of 2**Lepro**£9.82**4.6★**▲ 311%**](https://www.amazon.co.uk/dp/B0F59M2SFM) [**MiniSun | High Power 10W LED ES E27 SMD GLS Energy Saving Long Life Bulb | LED Bulbs Home Décor & Improvement Essential | 3000K Warm White**MiniSun**£2.48**4.4★**▲ 247%**](https://www.amazon.co.uk/dp/B013GDK53E) [**Linkind E27 LED Bulb Ultra-efficient A-Rated 7.2W=100W Equivalent 2700K Warm White 1521lm Edison Screw in Light Bulb Clear Glass Vintage Filament LED Bulb 50000H Lifespan 3-Pack**Linkind**£10.62**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B0DSFD7LR7) [**TEKLED A60 LED Bulbs | E27 Edison Screw | Energy Saving 10W Light Bulb 70W Incandescent Bulb Equivalent | 2700K 765LM NONDIMMABLE | 6-Pack | Warm White**TEKLED**£7.42**4.7★**▲ 138%**](https://www.amazon.co.uk/dp/B08T8PB2QW) [![Lumlog E27 LED Bulbs Warm White 10W 3000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 [Energy Class C]](https://m.media-amazon.com/images/I/519xXHUxtJL.jpg)**Lumlog E27 LED Bulbs Warm White 10W 3000K E27 Edison Screw Light Bulbs 100W Incandescent Equivalent 1700LM Non-Dimmable Corn Light for Home Lighting 220-240V Pack of 2 \[Energy Class C\]**Lumlog**£9.96**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B0FN8FHWYS)
**~~View all trending →~~**
## **What buyers say about 10w led bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Warm glow”*
**Value For Money**17%
*“Good value”*
**Quality-Overall**17%
*“Solid quality”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Color**6%
*“Nice colour”*
**Size-Overall**3%
*“fit perfectly”*
**Efficiency**2%
*“works well”*
**Functionality-Overall**2%
*“Works alright”*
**Design-Overall**2%
*“Its nice having something attractive and effective”*
**Durability**1%
*“Feels well-made and durable”*
### **What buyers complain about **
**Durability**37%
*“Broke as soon as I used them”*
**Quality-Overall**20%
*“questionable bulb quality”*
**Brightness/Shine/Glow**7%
*“Popped one in and it was very dim amd blew before the emd of the evening”*
**Strength**7%
*“Very fragile”*
**Size-Overall**7%
*“The bulbs were smaller than expected”*
**Value For Money**4%
*“Not the cheapest on the market”*
### **Top return reasons **
**Size-Overall**44%
**Brightness/Shine/Glow**22%
**Color**10%
**Functionality-Overall**7%
**Compatibility-Overall**3%
**Bulb Flicker/Dimming/Color**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
**Product Condition**1%
## **Common questions**
- **Is 10w led bulb profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the 10w led bulb niche?**
- 12 brands and 27 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in 10w led bulb?**
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 2.3%.
- **What does it cost to enter the 10w led bulb niche?**
- Listings span £2.48–£13.95; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 1,577 reviews — the moat a new listing must climb.
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