---
title: "Search terms — washing machines - Flapen"
canonical_url: "https://flapen.com/research/uk/large-appliances/washing-machines/search-terms"
last_updated: "2026-07-31T10:29:45.063Z"
locale: en
meta:
  description: "Niche score 49/100 · £8.4M/yr market · 3.3M searches/yr · £216.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £8.4M/yr market · 3.3M searches/yr · £216.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — washing machines - Flapen"
---

# **washing machines**

**Skip it**

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Market size 100Growth 21Conversion 14Competition 58Returns 43Price range 21Avg price 44Brand share 26Review moat 79Quality gap 68

**Market size**

**Incredible****£8.4M**

£8.4M/yr · 3.3M searches

**Review moat**

**Great****421.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£216.70**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£27.79–£368.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")